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Mobile web analytics

Index Mobile web analytics

Mobile web analytics studies the behavior of mobile website visitors in a similar way to traditional web analytics. [1]

30 relations: Adobe ColdFusion, BlackBerry, Gravity4, HTML5, HTTP cookie, HTTP referer, IP address, IPhone, Java (software platform), JavaScript, Mobile advertising, Mobile network operator, Mobile phone, Mobile virtual network operator, Mobile Web, Opera Mini, Performance indicator, Personal digital assistant, PHP, Python (programming language), Return on investment, Ruby on Rails, Smartphone, Web analytics, Web beacon, Web browser, Website, Wireless Markup Language, WURFL, .NET Framework.

Adobe ColdFusion

Adobe ColdFusion is a commercial rapid web application development platform created by J. J. Allaire in 1995.

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BlackBerry

BlackBerry is a line of smartphones, tablets, and services originally designed and marketed by Canadian company BlackBerry Limited (formerly known as Research In Motion, or RIM).

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Gravity4

Gravity4 is an online advertising technology company based in Florida.

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HTML5

HTML5 is a markup language used for structuring and presenting content on the World Wide Web.

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HTTP cookie

An HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small piece of data sent from a website and stored on the user's computer by the user's web browser while the user is browsing.

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HTTP referer

The HTTP (originally a misspelling of referrer) is an HTTP header field that identifies the address of the webpage (i.e. the URI or IRI) that linked to the resource being requested.

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IP address

An Internet Protocol address (IP address) is a numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication.

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IPhone

iPhone is a line of smartphones designed and marketed by Apple Inc. The iPhone line of products use Apple's iOS mobile operating system software.

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Java (software platform)

Java is a set of computer software and specifications developed by James Gosling at Sun Microsystems, which was later acquired by the Oracle Corporation, that provides a system for developing application software and deploying it in a cross-platform computing environment.

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JavaScript

JavaScript, often abbreviated as JS, is a high-level, interpreted programming language.

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Mobile advertising

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices.

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Mobile network operator

A mobile network operator or MNO, also known as a wireless service provider, wireless carrier, cellular company, or mobile network carrier, is a provider of wireless communications services that owns or controls all the elements necessary to sell and deliver services to an end user including radio spectrum allocation, wireless network infrastructure, back haul infrastructure, billing, customer care, provisioning computer systems and marketing and repair organizations.

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Mobile phone

A mobile phone, known as a cell phone in North America, is a portable telephone that can make and receive calls over a radio frequency link while the user is moving within a telephone service area.

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Mobile virtual network operator

A mobile virtual network operator (MVNO), virtual network operator (VNO), or mobile other licensed operator (MOLO), is a wireless communications services provider that does not own the wireless network infrastructure over which it provides services to its customers.

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Mobile Web

The mobile web refers to browser-based Internet services accessed from handheld mobile devices, such as smartphones or feature phones, through a mobile or other wireless network.

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Opera Mini

Opera Mini is a mobile web browser developed by the Opera Software AS company.

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Performance indicator

A performance indicator or key performance indicator (KPI) is a type of performance measurement.

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Personal digital assistant

A personal digital assistant (PDA), also known as a handheld PC, is a variety mobile device which functions as a personal information manager.

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PHP

PHP: Hypertext Preprocessor (or simply PHP) is a server-side scripting language designed for Web development, but also used as a general-purpose programming language.

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Python (programming language)

Python is an interpreted high-level programming language for general-purpose programming.

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Return on investment

Return on investment (ROI) is the ratio between the net profit and cost of investment resulting from an investment of some resource.

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Ruby on Rails

Ruby on Rails, or Rails, is a server-side web application framework written in Ruby under the MIT License.

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Smartphone

A smartphone is a handheld personal computer with a mobile operating system and an integrated mobile broadband cellular network connection for voice, SMS, and Internet data communication; most, if not all, smartphones also support Wi-Fi.

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Web analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

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Web beacon

A web beacon or web bug is one of various techniques used on web pages or email, to unobtrusively (usually invisibly) allow checking that a user has accessed some content.

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Web browser

A web browser (commonly referred to as a browser) is a software application for accessing information on the World Wide Web.

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Website

A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.

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Wireless Markup Language

Wireless Markup Language (WML), based on XML, is a now-obsolete markup language intended for devices that implement the Wireless Application Protocol (WAP) specification, such as mobile phones.

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WURFL

WURFL (Wireless Universal Resource FiLe) is a set of proprietary application programming interfaces (APIs) and an XML configuration file which contains information about device capabilities and features for a variety of mobile devices, focused on mobile device detection.

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.NET Framework

.NET Framework (pronounced dot net) is a software framework developed by Microsoft that runs primarily on Microsoft Windows.

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References

[1] https://en.wikipedia.org/wiki/Mobile_web_analytics

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