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42 relations: Advertising, Benjamin Franklin, Blog, Brand, Brand language, BuzzFeed, Content strategy, Custom media, Dollar Shave Club, Donald Trump, E-book, Earned media, Inbound marketing, Infographic, Interactive marketing, Internet, Jell-O, John Deere, John Gruber, Johnson & Johnson, Marketing, Mashable, Michelin, Michelin Guide, Mint.com, Oxford English Dictionary, Permission marketing, Podcast, Procter & Gamble, Publicity stunt, Quartz (publication), Red Bull, Reputation, Return on investment, Search engine optimization, Southeast Asia, Storytelling, The Big Word Project, The Indian Express, The Red Bulletin, White paper, Wired (magazine).
Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
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Benjamin Franklin
Benjamin Franklin (April 17, 1790) was an American polymath and one of the Founding Fathers of the United States.
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Blog
A blog (a truncation of the expression "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries ("posts").
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Brand
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.
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Brand language
Brand language is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products.
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BuzzFeed
BuzzFeed, Inc. is an American Internet media company based in New York City.
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Content strategy
Content strategy refers to the planning, development, and management of content—written or in other media.
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Custom media
Custom media (or, customer media) is a marketing term referring broadly to the development, production and delivery of media (print, digital, audio, video, events) designed to strengthen the relationship between the sponsor of the medium and the medium's audience.
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Dollar Shave Club
Dollar Shave Club is a Venice, California-based company that delivers razors and other personal grooming products to customers by mail.
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Donald Trump
Donald John Trump (born June 14, 1946) is the 45th and current President of the United States, in office since January 20, 2017.
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E-book
An electronic book (or e-book or eBook) is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices.
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Earned media
Earned media (or free media) refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding.
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Inbound marketing
Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.
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Infographic
Infographics (a clipped compound of "information" and "graphics") are graphic visual representations of information, data or knowledge intended to present information quickly and clearly.
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Interactive marketing
Interactive marketing, sometimes called trigger-based or event-driven marketing, is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly.
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Internet
The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide.
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Jell-O
Jell-O is a registered trademark of Kraft Foods for varieties of gelatin desserts (fruit gels), puddings, and no-bake cream pies.
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John Deere
John Deere is the brand name of Deere & Company, an American corporation that manufactures agricultural, construction, and forestry machinery, diesel engines, drivetrains (axles, transmissions, gearboxes) used in heavy equipment, and lawn care equipment.
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John Gruber
John Gruber (born 1973) is a writer, blog publisher, UI designer, and the inventor of the Markdown publishing format.
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Johnson & Johnson
Johnson & Johnson is an American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company founded in 1886.
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Marketing
Marketing is the study and management of exchange relationships.
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Mashable
Mashable is a digital media website founded by Pete Cashmore in 2005.
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Michelin
Michelin (full name: SCA Compagnie Générale des Établissements Michelin) is a French tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France.
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Michelin Guide
Michelin Guides are a series of guide books published by the French tyre company Michelin for more than a century.
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Mint.com
Mint.com is a free, web-based personal financial management service for the US and Canada, created by Aaron Patzer.
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Oxford English Dictionary
The Oxford English Dictionary (OED) is the main historical dictionary of the English language, published by the Oxford University Press.
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Permission marketing
Permission marketing is a concept introduced in a book of the same name in 1999 by marketing guru Seth Godin.
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Podcast
A podcast, or generically netcast, is an episodic series of digital audio or video files which a user can download and listen to.
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Procter & Gamble
Procter & Gamble Co. (P&G) is an American multi-national consumer goods corporation headquartered in downtown Cincinnati, Ohio, founded in 1837 by British American William Procter and Irish American James Gamble.
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Publicity stunt
A publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause.
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Quartz (publication)
Quartz (qz.com) is a news website owned by Atlantic Media.
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Red Bull
Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987.
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Reputation
Reputation or image of a social entity (a person, a social group, or an organization) is an opinion about that entity, typically as a result of social evaluation on a set of criteria.
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Return on investment
Return on investment (ROI) is the ratio between the net profit and cost of investment resulting from an investment of some resource.
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Search engine optimization
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.
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Southeast Asia
Southeast Asia or Southeastern Asia is a subregion of Asia, consisting of the countries that are geographically south of China, east of India, west of New Guinea and north of Australia.
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Storytelling
Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment.
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The Big Word Project
The Big Word Project is a website created by Paddy Donnelly and Lee Munroe, two Masters students from the University of Ulster, Belfast, Northern Ireland.
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The Indian Express
The Indian Express is an English-language Indian daily newspaper.
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The Red Bulletin
Every month The Red Bulletin features sports, culture, music, nightlife, entrepreneurship and lifestyle stories.
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White paper
A white paper is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter.
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Wired (magazine)
Wired is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics.
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References
[1] https://en.wikipedia.org/wiki/Content_marketing
