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93 relations: Advertising, Advertising agency, Advertising mail, Advertorial, Alan Parker, Alec Guinness, Art director, Billboard, Blog, Bob Newhart, Bounce rate, Brand awareness, Broadcasting, Brochure, Claude C. Hopkins, Coffeehouse, Communication design, Copy (written), Copy editing, Copywriting agency, Coworking, Creative director, Dashiell Hammett, David Ogilvy (businessman), Design, Don DeLillo, Dorothy L. Sayers, Elmore Leonard, Email, Eric Ambler, Exploitation film, F. Scott Fitzgerald, Fact checking, Fay Weldon, Freelancer, Full-time, Guardian Media Group, Herschell Gordon Lewis, Independent contractor, Index term, Internal link, Internet, J. G. Ballard, James Patterson, Jingle, John Emory Powers, John Hughes (filmmaker), Joseph Heller, Kurt Vonnegut, Landing page, ..., Lawrence Kasdan, Leo Burnett, Lester Wunderman, Lil Dicky, Lyrics, Magazine, Mail order, Marketing, Marketing communications, Murray Walker, Newspaper, Ogden Nash, Online advertising, Page layout, PageRank, Peter Carey (novelist), Philip Kerr, Proofreading, Public relations, Publishing, Radio, Robert Collier (author), Russell Hoban, Sales, Sales letter, Salman Rushdie, Search engine optimization, Shigesato Itoi, Social media, Strategy, Swipe file, Tagline, Technical writer, Television, Terry Gilliam, User journey, Vladimir Mayakovsky, Web page, Web search engine, Website content writer, White paper, William Bernbach, William S. Burroughs. Expand index (43 more) »
Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
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Advertising agency
An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.
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Advertising mail
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail, is the delivery of advertising material to recipients of postal mail.
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Advertorial
An advertorial is an advertisement in the form of editorial content.
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Alan Parker
Sir Alan William Parker (born 14 February 1944) is an English film director, producer and screenwriter.
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Alec Guinness
Sir Alec Guinness, (born Alec Guinness de Cuffe; 2 April 1914 – 5 August 2000) was an English actor.
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Art director
Art director is the title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, film and television, the Internet, and video games.
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Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads.
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Blog
A blog (a truncation of the expression "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries ("posts").
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Bob Newhart
George Robert Newhart (born September 5, 1929) is an American stand-up comedian and actor, noted for his deadpan and slightly stammering delivery.
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Bounce rate
Bounce rate is an Internet marketing term used in web traffic analysis.
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Brand awareness
Brand awareness refers to the extent to which customers are able to recall or recognise a brand.
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Broadcasting
Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model.
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Brochure
A brochure is an informative paper document (often also used for advertising) that can be folded into a template, pamphlet or leaflet.
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Claude C. Hopkins
Claude C. Hopkins (1866–1932) was one of the great advertising pioneers.
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Coffeehouse
A coffeehouse, coffee shop or café (sometimes spelt cafe) is an establishment which primarily serves hot coffee, related coffee beverages (café latte, cappuccino, espresso), tea, and other hot beverages.
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Communication design
A communication design is a mixed discipline between design and information-development which is concerned with how media intervention such as printed, crafted, electronic media or presentations communicate with people.
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Copy (written)
Copy refers to written material, in contrast to photographs or other elements of layout, in a large number of contexts, including magazines, advertising, and books.
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Copy editing
Copy editing (also copyediting, sometimes abbreviated ce) is the process of reviewing and correcting written material to improve accuracy, readability, and fitness for its purpose, and to ensure that it is free of error, omission, inconsistency, and repetition.
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Copywriting agency
A copywriting agency is a business that provides writing and editing services to businesses and other organizations.
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Coworking
Coworking is a style of work that involves a shared workplace, often an office, and independent activity.
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Creative director
A creative director is a position often found within the graphic design, film, music, video game, fashion, advertising, media, or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well.
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Dashiell Hammett
Samuel Dashiell Hammett (May 27, 1894 – January 10, 1961) was an American author of hard-boiled detective novels and short stories, screenwriter, and political activist.
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David Ogilvy (businessman)
David Mackenzie Ogilvy (23 June 1911 – 21 July 1999) was an advertising tycoon, founder of Ogilvy & Mather, and known as the father of advertising.
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Design
Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction (as in architectural blueprints, engineering drawings, business processes, circuit diagrams, and sewing patterns).
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Don DeLillo
Donald Richard "Don" DeLillo (born November 20, 1936) is an American novelist, playwright and essayist.
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Dorothy L. Sayers
Dorothy Leigh Sayers (13 June 1893 – 17 December 1957) was a renowned English crime writer and poet.
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Elmore Leonard
Elmore John Leonard Jr. (October 11, 1925August 20, 2013) was an American novelist, short story writer, and screenwriter.
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Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices.
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Eric Ambler
Eric Clifford Ambler OBE (28 June 1909 – 22 October 1998) was an influential British author of thrillers, in particular spy novels, who introduced a new realism to the genre.
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Exploitation film
An exploitation film is a film that attempts to succeed financially by exploiting current trends, niche genres, or lurid content.
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F. Scott Fitzgerald
Francis Scott Key Fitzgerald (September 24, 1896 – December 21, 1940) was an American fiction writer, whose works illustrate the Jazz Age.
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Fact checking
Fact checking is the act of checking factual assertions in non-fictional text in order to determine the veracity and correctness of the factual statements in the text.
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Fay Weldon
Fay Weldon CBE FRSL (born 22 September 1931) is an English author, essayist, feminist and playwright.
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Freelancer
A freelancer or freelance worker is a term commonly used for a person who is self-employed and is not necessarily committed to a particular employer long-term.
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Full-time
Full-time employment is employment in which a person works a minimum number of hours defined as such by his/her employer.
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Guardian Media Group
Guardian Media Group plc (GMG) is a British mass media company owning various media operations including The Guardian and The Observer.
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Herschell Gordon Lewis
Herschell Gordon Lewis (June 15, 1926 – September 26, 2016) was an American filmmaker, best known for creating the "splatter" subgenre of horror films.
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Independent contractor
An independent contractor is a natural person, business, or corporation that provides goods or services to another entity under terms specified in a contract or within a verbal agreement.
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Index term
An index term, subject term, subject heading, or descriptor, in information retrieval, is a term that captures the essence of the topic of a document.
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Internal link
An internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain.
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Internet
The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide.
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J. G. Ballard
James Graham Ballard (15 November 193019 April 2009) was an English novelist, short story writer, and essayist who first became associated with the New Wave of science fiction for his post-apocalyptic novels such as The Wind from Nowhere (1961) and The Drowned World (1962).
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James Patterson
James Brendan Patterson (born March 22, 1947) is an American author and philanthropist.
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Jingle
A jingle is a short song or tune used in advertising, podcasts and for other commercial uses.
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John Emory Powers
John E. Powers (1837–1919) was a highly influential American copywriter.
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John Hughes (filmmaker)
John Wilden Hughes Jr. (February 18, 1950 – August 6, 2009) was an American writer, director, and producer.
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Joseph Heller
Joseph Heller (May 1, 1923 – December 12, 1999) was an American author of novels, short stories, plays and screenplays.
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Kurt Vonnegut
Kurt Vonnegut Jr. (November 11, 1922April 11, 2007) was an American writer.
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Landing page
In online marketing, a landing page, sometimes known as a "lead capture page" or a "lander", or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.
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Lawrence Kasdan
Lawrence Edward Kasdan (born January 14, 1949) is an American screenwriter, director and producer.
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Leo Burnett
Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc..
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Lester Wunderman
Lester Wunderman (born June 22, 1920) is an advertising executive widely considered the creator of modern-day direct marketing.
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Lil Dicky
David Andrew Burd (born March 15, 1988), better known by his stage name Lil Dicky or LD, is an American rapper and comedian.
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Lyrics
Lyrics are words that make up a song usually consisting of verses and choruses.
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Magazine
A magazine is a publication, usually a periodical publication, which is printed or electronically published (sometimes referred to as an online magazine).
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Mail order
Mail order is the buying of goods or services by mail delivery.
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Marketing
Marketing is the study and management of exchange relationships.
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Marketing communications
Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination:Tomse, & Snoj, 2014 Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general.
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Murray Walker
Graeme Murray Walker, (born 10 October 1923) is an English semi-retired motorsport commentator and journalist.
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Newspaper
A newspaper is a periodical publication containing written information about current events.
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Ogden Nash
Frederic Ogden Nash (August 19, 1902 – May 19, 1971) was an American poet well known for his light verse, of which he wrote over 500 pieces.
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Online advertising
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
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Page layout
Page layout is the part of graphic design that deals in the arrangement of visual elements on a page.
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PageRank
PageRank (PR) is an algorithm used by Google Search to rank websites in their search engine results.
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Peter Carey (novelist)
Peter Philip Carey AO (born 7 May 1943) is an Australian novelist.
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Philip Kerr
Philip Ballantyne Kerr (22 February 1956 – 23 March 2018) was a British author, best known for his Bernie Gunther series of historical detective thrillers.
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Proofreading
Proofreading is the reading of a galley proof or an electronic copy of a publication to detect and correct production errors of text or art.
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Public relations
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.
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Publishing
Publishing is the dissemination of literature, music, or information—the activity of making information available to the general public.
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Radio
Radio is the technology of using radio waves to carry information, such as sound, by systematically modulating properties of electromagnetic energy waves transmitted through space, such as their amplitude, frequency, phase, or pulse width.
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Robert Collier (author)
Robert Collier (April 19, 1885 in St. Louis, Missouri – 1950) was an American author of self-help and New Thought metaphysical books in the 20th century.
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Russell Hoban
Russell Conwell Hoban (February 4, 1925 – December 13, 2011) was an American expatriate writer.
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Sales
Sales is activity related to selling or the amount of goods or services sold in a given time period.
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Sales letter
A sales letter is a piece of direct mail which is designed to persuade the reader to purchase a particular product or service in the absence of a salesman.
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Salman Rushdie
Sir Ahmed Salman Rushdie (born 19 June 1947) is a British Indian novelist and essayist.
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Search engine optimization
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.
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Shigesato Itoi
is a Japanese copywriter, essayist, lyricist, game designer, and actor.
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Social media
Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
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Strategy
Strategy (from Greek στρατηγία stratēgia, "art of troop leader; office of general, command, generalship") is a high-level plan to achieve one or more goals under conditions of uncertainty.
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Swipe file
A swipe file is a collection of tested and proven advertising and sales letters.
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Tagline
Templates to add citations > cite web | cite news | cite book | cite journal.
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Technical writer
A technical writer is a professional information communicator whose task it is to transfer information (knowledge) between two or more parties, through any medium that best facilitates the transfer and comprehension of the information.
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Television
Television (TV) is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in colour, and in two or three dimensions and sound.
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Terry Gilliam
Terrence Vance Gilliam (born 22 November 1940) is an American-born British screenwriter, film director, animator, actor, comedian and member of the Monty Python comedy troupe.
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User journey
A user journey is, colloquially in the UK and parts of the US, the experiences a person has when utilizing/interacting with something (typically software).
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Vladimir Mayakovsky
Vladimir Vladimirovich Mayakovsky (Владимир Владимирович Маяковский; – 14 April 1930) was a Russian Soviet poet, playwright, artist, and actor.
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Web page
A web page (also written as webpage) is a document that is suitable for the World Wide Web and web browsers.
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Web search engine
A web search engine is a software system that is designed to search for information on the World Wide Web.
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Website content writer
A website content writer or web content writer specializes in providing relevant content for websites.
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White paper
A white paper is an authoritative report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter.
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William Bernbach
William "Bill" Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director.
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William S. Burroughs
William Seward Burroughs II (February 5, 1914 – August 2, 1997) was an American writer and visual artist.
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References
[1] https://en.wikipedia.org/wiki/Copywriting
