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# G. E. multi factoral analysis

G.E. multi factoral analysis is a technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio and which opportunities in the market they should continue to invest in. [1]

## Brand

A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others.

## Dimension

In physics and mathematics, the dimension of a mathematical space (or object) is informally defined as the minimum number of coordinates needed to specify any point within it.

## Growth–share matrix

The growth–share matrix (aka the product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines.

## Market (economics)

A market is one of the many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange.

## Matrix (mathematics)

In mathematics, a matrix (plural matrices) is a rectangular array—of numbers, symbols, or expressions, arranged in rows and columns—that is interpreted and manipulated in certain prescribed ways.

## McKinsey & Company

McKinsey & Company is an American multinational management consulting firm.

In marketing, a product is anything that can be offered to a market that might satisfy a want or need.

## Product management

Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle.

## Project portfolio management

Project Portfolio Management (PPM) is the centralized management of the processes, methods, and technologies used by project managers and project management offices (PMOs) to analyze and collectively manage current or proposed projects based on numerous key characteristics.

## Service (economics)

In economics, a service is an intangible commodity.