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GE multifactoral analysis

Index GE multifactoral analysis

GE multifactoral analysis is a technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio and which opportunities in the market they should continue to invest in. [1]

9 relations: Brand, Market (economics), Matrix (mathematics), McKinsey & Company, Portfolio (finance), Product (business), Product management, Service (economics), Strategic business unit.

Brand

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.

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Market (economics)

A market is one of the many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange.

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Matrix (mathematics)

In mathematics, a matrix (plural: matrices) is a rectangular array of numbers, symbols, or expressions, arranged in rows and columns.

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McKinsey & Company

McKinsey & Company is an American worldwide management consulting firm.

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Portfolio (finance)

In finance, a portfolio is a collection of investments held by an investment company, hedge fund, financial institution or individual.

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Product (business)

In marketing, a product is anything that can be offered to a market that might satisfy a want or need.

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Product management

Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle.

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Service (economics)

In economics, a service is a transaction in which no physical goods are transferred from the seller to the buyer.

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Strategic business unit

In business, a strategic business unit (SBU) is a profit center which focuses on product offering and market segment.

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References

[1] https://en.wikipedia.org/wiki/GE_multifactoral_analysis

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