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Growth–share matrix

Index Growth–share matrix

The growth–share matrix (aka the product portfolio matrix, Boston Box, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines. [1]

32 relations: Boomtown, Boston Consulting Group, Boston Consulting Group's Advantage Matrix, Brand, Bruce Henderson, Canton System, Cash cow, Fast-moving consumer goods, Gang, Goodwill (accounting), Greenfield project, Grey market, Illegal drug trade, Last.fm, Leverage (finance), List of celebrity-branded perfumes, Loyalty business model, Market share, Military, Modern portfolio theory, Monopoly, Monopsony, Oligopoly, Portland cement, Product lining, Product management, Return on assets, Scatter plot, Strategic management, Unique selling proposition, Value proposition, Variance.

Boomtown

A boomtown is a community that undergoes sudden and rapid population and economic growth, or that is started from scratch.

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Boston Consulting Group

The Boston Consulting Group (BCG) is an American multinational management consulting firm with 90 offices in 50 countries.

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Boston Consulting Group's Advantage Matrix

After its well-known growth-share matrix, the Boston Consulting Group developed another, much less widely reported, matrix which approached the economies of scale decision rather more directly.

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Brand

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.

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Bruce Henderson

Bruce Doolin Henderson (April 30, 1915 – July 20, 1992) was an American entrepreneur, and the founder of the Boston Consulting Group (BCG).

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Canton System

The Canton System (1757–1842) served as a means for China to control trade with the west within its own country by focusing all trade on the southern port of Canton (now Guangzhou).

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Cash cow

Cash cow is business jargon for a business venture that generates a steady return of profits that far exceed the outlay of cash required to acquire or start it.

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Fast-moving consumer goods

Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost.

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Gang

A gang is a group of associates, friends or members of a family with a defined leadership and internal organization that identifies with or claims control over territory in a community and engages, either individually or collectively, in illegal, and possibly violent, behavior.

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Goodwill (accounting)

Goodwill in accounting is an intangible asset that arises when a buyer acquires an existing business.

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Greenfield project

In many disciplines a greenfield project is one that lacks constraints imposed by prior work.

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Grey market

A grey or gray market (sometimes confused with the similar term parallel market) refers to the trade of a commodity through distribution channels that are legal but unintended by the original manufacturer or trade mark proprietor.

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Illegal drug trade

The illegal drug trade or drug trafficking is a global black market dedicated to the cultivation, manufacture, distribution and sale of drugs that are subject to drug prohibition laws.

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Last.fm

Last.fm is a music website, founded in the United Kingdom in 2002.

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Leverage (finance)

In finance, leverage (sometimes referred to as gearing in the United Kingdom and Australia) is any technique involving the use of borrowed funds in the purchase of an asset, with the expectation that the after tax income from the asset and asset price appreciation will exceed the borrowing cost.

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List of celebrity-branded perfumes

In recent years, celebrities have signed contracts with perfume houses to associate their name with a signature scent, as a self-promotion campaign.

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Loyalty business model

The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed.

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Market share

Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity.

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Military

A military or armed force is a professional organization formally authorized by a sovereign state to use lethal or deadly force and weapons to support the interests of the state.

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Modern portfolio theory

Modern portfolio theory (MPT), or mean-variance analysis, is a mathematical framework for assembling a portfolio of assets such that the expected return is maximized for a given level of risk.

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Monopoly

A monopoly (from Greek μόνος mónos and πωλεῖν pōleîn) exists when a specific person or enterprise is the only supplier of a particular commodity.

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Monopsony

In economics, a monopsony (from Ancient Greek μόνος (mónos) "single" + ὀψωνία (opsōnía) "purchase") is a market structure in which only one buyer interacts with many would-be sellers of a particular product.

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Oligopoly

An oligopoly (from Ancient Greek ὀλίγος (olígos) "few" + πωλεῖν (polein) "to sell") is a market form wherein a market or industry is dominated by a small number of large sellers (oligopolists).

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Portland cement

Portland cement is the most common type of cement in general use around the world as a basic ingredient of concrete, mortar, stucco, and non-specialty grout.

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Product lining

In marketing jargon, product lining is offering several related products for sale individually.

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Product management

Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle.

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Return on assets

The return on assets (ROA) shows the percentage of how profitable a company's assets are in generating revenue.

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Scatter plot

A scatter plot (also called a scatterplot, scatter graph, scatter chart, scattergram, or scatter diagram) is a type of plot or mathematical diagram using Cartesian coordinates to display values for typically two variables for a set of data.

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Strategic management

In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's top management on behalf of owners, based on consideration of resources and an assessment of the internal and external environments in which the organization operates.

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Unique selling proposition

The unique selling proposition (USP) or unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s.

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Value proposition

A value proposition is a promise of value to be delivered, communicated, and acknowledged.

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Variance

In probability theory and statistics, variance is the expectation of the squared deviation of a random variable from its mean.

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References

[1] https://en.wikipedia.org/wiki/Growth–share_matrix

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