Marketing performance measurement

Marketing performance measurement (MPM), or marketing performance management, is the systematic management of marketing resources and processes to achieve measurable gain in return on investment and efficiency, while maintaining quality in customer experience. ^[1]

9 relations: Marketing, Marketing activation, Marketing automation, Marketing effectiveness, Marketing mix, Marketing operations, Marketing operations management, Media intelligence, Performance management.

Marketing

Marketing is the study and management of exchange relationships.

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Marketing activation

Marketing activation is the execution of the marketing mix as part of the marketing process.

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Marketing automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.

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Marketing effectiveness

Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term.

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Marketing mix

The marketing mix (also known as the 4 Ps) is a foundation model in marketing.

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Marketing operations

The marketing operations (MO) function has emerged due to the need for a more transparent, efficient, and accountable view of marketing.

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Marketing operations management

Marketing Operations Management (MOM) is a version of end-to-end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and analysis.

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Media intelligence

Media Intelligence uses data mining and data science to analyze public social and editorial media content.

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Performance management

Performance management (PM) includes activities which ensure that goals are consistently being met in an effective and efficient manner.

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References

[1] https://en.wikipedia.org/wiki/Marketing_performance_measurement

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