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Ogilvy & Mather

Index Ogilvy & Mather

Ogilvy is a New York City-based British advertising, marketing and public relations agency. [1]

179 relations: Adobe Photoshop, Advertising, Advertising Age, Advertising agency, Advertising campaign, Adweek, AGA cooker, American Express, Amish, Amnesty International, Analytics, Animal rights, Annie Leibovitz, Asia-Pacific, Aspen Pharmacare, Behavioural sciences, Bovril, Brand, British Airways, Business Insider, C.F. Hathaway Company, Campaign (magazine), Cannes Lions International Festival of Creativity, Casals Festival, Charlotte Beers, Château de Touffou, Chief executive officer, Clio Awards, CNN, Cold cream, Confessions of an Advertising Man, Consultant, Controlling interest, Cook stove, Copy (written), Copywriting, Corporate communication, Corporate social responsibility, Coupon, Customer engagement, Data collection, David Ogilvy (businessman), Decapitation, Deccan Herald, Digiday, Digital art, Digital media, Direct marketing, Dove (toiletries), Dove Campaign for Real Beauty, ..., Dove Real Beauty Sketches, Edward Whitehead, Effie Award, Eleventh Avenue (Manhattan), Ella Fitzgerald, Ellen DeGeneres, Email, Evolution (advertisement), Eyepatch, Facial composite, Fast Company (magazine), Financial Times, Fleet Street, Forbes, Ford of Europe, Fortune (magazine), Freakonomics, Gallup (company), Global Media AIDS Initiative, Google Hangouts, Greek language, Guinness, Hartford Courant, Hatchback, Helena Rubinstein, Hogarth Worldwide, Holding company, HuffPost, IBM, Incredible India, Initial public offering, Interactive marketing, InterContinental Hotels Group, J. R. O'Dwyer Company, J. Walter Thompson, Jaico Publishing House, John Wiley & Sons, Kenneth Roman, Law360, Lewis Williams Douglas, London, London Stock Exchange, Los Angeles Times, Madison Avenue, Malala Yousafzai, Manhattan, Marketing, Marketing (British magazine), Marketing (magazine), Marketing activation, Merrill Lynch, Metonymy, Ministry of Tourism (India), Mortgage loan, Muslim, Narrative, New York City, New York Stock Exchange, Newspaper, Office of National Drug Control Policy, Operation Smile, Oxford University Press, Oyster, Palgrave Macmillan, Parent company, Parker Fennelly, Pennsylvania, People for the Ethical Treatment of Animals, Pepperidge Farm, Philips, Photo manipulation, Photo shoot, Pro bono, PRWeek, Psychologist, Public relations, Public school (United Kingdom), Puerto Rico, Rochelle Lazarus, Rolls-Royce Limited, Rory Sutherland (advertising), Royal Dutch Shell, S. C. Johnson & Son, S. H. Benson, Sabbatical, Same-sex marriage, San Francisco Chronicle, Scali, McCabe, Sloves, Schweppes, Secret Intelligence Service, Shopper marketing, Social media, Soft drink, Strategy, Subsidiary, Sunoco, Sunroof, Swedish cuisine, Tax advantage, TAXI (website), Teaching hospital, Temple University Press, The customer is not a moron, The Daily Telegraph, The Economic Times, The Guardian, The Hershey Company, The Nation, The New York Times, The New Yorker, The Patriot-News, Tiger Woods, Time-lapse photography, Tip O'Neill, Touchpoint, Trademark, Trans World Airlines, Trope (literature), Typography, United Parcel Service, Viral marketing, Viral video, VisitBritain, Webby Award, Wedgwood, World War II, World Wide Fund for Nature, WPP plc, 1971 World Series. Expand index (129 more) »

Adobe Photoshop

Adobe Photoshop is a raster graphics editor developed and published by Adobe Systems for macOS and Windows.

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Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

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Advertising Age

Ad Age (or Advertising Age) is a global media brand publishing analysis, news and data on marketing and media.

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Advertising agency

An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.

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Advertising campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

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Adweek

Adweek is a weekly American advertising trade publication that was first published in 1978.

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AGA cooker

The AGA cooker is a heat storage stove and cooker, which works on the principle that a heavy frame made of cast iron can absorb heat from a relatively low-intensity but continuously burning source, and the accumulated heat can then be used for cooking.

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American Express

The American Express Company, also known as Amex, is an American multinational financial services corporation headquartered in Three World Financial Center in New York City.

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Amish

The Amish (Pennsylvania German: Amisch, Amische) are a group of traditionalist Christian church fellowships with Swiss German Anabaptist origins.

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Amnesty International

Amnesty International (commonly known as Amnesty or AI) is a London-based non-governmental organization focused on human rights.

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Analytics

Analytics is the discovery, interpretation, and communication of meaningful patterns in data.

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Animal rights

Animal rights is the idea in which some, or all, non-human animals are entitled to the possession of their own lives and that their most basic interests—such as the need to avoid suffering—should be afforded the same consideration as similar interests of human beings.

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Annie Leibovitz

Anna-Lou "Annie" Leibovitz (born October 2, 1949) is an American portrait photographer.

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Asia-Pacific

Asia-Pacific or Asia Pacific (abbreviated as APAC, Asia-Pac, AsPac, APJ, JAPA or JAPAC) is the part of the world in or near the Western Pacific Ocean.

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Aspen Pharmacare

Aspen Pharmacare Holdings Limited is a multinational South African holding company for pharmaceutical concerns, and the largest drug company in Africa.

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Behavioural sciences

The term behavioral sciences encompasses the various disciplines that explores the cognitive processes within organisms and the behavioural interactions between organisms in the natural world.

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Bovril

Bovril is the trademarked name of a thick and salty meat extract paste similar to a yeast extract, developed in the 1870s by John Lawson Johnston.

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Brand

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.

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British Airways

British Airways (BA) is the flag carrier and the largest airline in the United Kingdom based on fleet size, or the second largest, behind easyJet, when measured by passengers carried.

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Business Insider

Business Insider is an American financial and business news website that also operates international editions in the UK, Australia, China, Germany, France, South Africa, India, Italy, Indonesia, Japan, Malaysia, Netherlands, Nordics, Poland, Spanish and Singapore.

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C.F. Hathaway Company

C.

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Campaign (magazine)

Campaign is a global business magazine covering advertising, media, marketing and commercial creativity.

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Cannes Lions International Festival of Creativity

The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields.

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Casals Festival

The Casals Festival is a classical music event celebrated every year in San Juan, Puerto Rico, in honor of classical musician Pablo Casals.

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Charlotte Beers

Charlotte Beers (born July 26, 1935 in Beaumont, Texas) is an American businesswoman and former Under Secretary of State.

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Château de Touffou

The Château de Touffou is a castle, converted into a mansion, in the commune of Bonnes 18 km east of Poitiers, 3 km north of Chauvigny in the Vienne département and on a long tall bank of the River Vienne, France.

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Chief executive officer

Chief executive officer (CEO) is the position of the most senior corporate officer, executive, administrator, or other leader in charge of managing an organization especially an independent legal entity such as a company or nonprofit institution.

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Clio Awards

The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design and communication, as judged by an international panel of advertising professionals.

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CNN

Cable News Network (CNN) is an American basic cable and satellite television news channel and an independent subsidiary of AT&T's WarnerMedia.

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Cold cream

Cold cream is an emulsion of water and certain fats, usually including beeswax and various scent agents, designed to smooth skin and remove makeup.

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Confessions of an Advertising Man

Confessions of an Advertising Man is a 1963 book by David Ogilvy.

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Consultant

A consultant (from consultare "to deliberate") is a professional who provides expert advice in a particular area such as security (electronic or physical), management, education, accountancy, law, human resources, marketing (and public relations), finance, engineering, science or any of many other specialized fields.

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Controlling interest

A controlling interest is an ownership interest in a corporation with enough voting stock shares to prevail in any stockholders' motion.

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Cook stove

A biomass cook stove is heated by burning wood, charcoal, animal dung or crop residue.

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Copy (written)

Copy refers to written material, in contrast to photographs or other elements of layout, in a large number of contexts, including magazines, advertising, and books.

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Copywriting

Copywriting is the act of writing text for the purpose of advertising or other forms of marketing.

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Corporate communication

Corporate communication is a set of activities involved in managing and orchestrating all internal and external communications aimed at creating favourable point of view among stakeholders on which the company depends.

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Corporate social responsibility

Corporate social responsibility (CSR, also called corporate sustainability, sustainable business, corporate conscience, corporate citizenship or responsible business) is a type of international private business self-regulation.

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Coupon

In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.

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Customer engagement

Customer engagement is a business communication connection between an external stakeholder (consumer) and an organization (company or brand) through various channels of correspondence.

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Data collection

Data collection is the process of gathering and measuring information on targeted variables in an established systematic fashion, which then enables one to answer relevant questions and evaluate outcomes.

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David Ogilvy (businessman)

David Mackenzie Ogilvy (23 June 1911 – 21 July 1999) was an advertising tycoon, founder of Ogilvy & Mather, and known as the father of advertising.

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Decapitation

Decapitation is the complete separation of the head from the body.

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Deccan Herald

Deccan Herald (DH) is an English daily newspaper published from the Indian state of Karnataka by The Printers (Mysore) Private Limited.

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Digiday

Digiday is an online trade magazine for online media founded in 2008 by Nick Friese.

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Digital art

Digital art is an artistic work or practice that uses digital technology as an essential part of the creative or presentation process.

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Digital media

Digital media are any media that are encoded in machine-readable formats.

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Direct marketing

Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters, and targeted television, newspaper, and magazine advertisements, as well as outdoor advertising.

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Dove (toiletries)

Dove is a personal care brand owned by Unilever originating in the United Kingdom.

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Dove Campaign for Real Beauty

The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play.

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Dove Real Beauty Sketches

Dove Real Beauty Sketches is a short film produced in 2013 as part of the Dove Campaign for Real Beauty marketing campaign.

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Edward Whitehead

Walter Edward Whitehead, CBE (20 May 1908 – 16 April 1978) was a British Royal Navy officer, a veteran of the South Pacific campaign, better known as the advertising representative of Schweppes Tonic Water.

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Effie Award

The Effie Awards are marketing communications awards given yearly by Effie Worldwide to honor the most effective marketing communications ideas.

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Eleventh Avenue (Manhattan)

Eleventh Avenue is a north-south thoroughfare on the far West Side of the borough of Manhattan in New York City, located near the Hudson River.

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Ella Fitzgerald

Ella Jane Fitzgerald (April 25, 1917 – June 15, 1996) was an American jazz singer sometimes referred to as the First Lady of Song, Queen of Jazz, and Lady Ella.

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Ellen DeGeneres

Ellen Lee DeGeneres (born January 26, 1958) is an American comedian, television host, actress, writer, producer, and LGBT activist.

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Email

Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices.

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Evolution (advertisement)

Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund.

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Eyepatch

An eyepatch is a small patch that is worn in front of one eye.

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Facial composite

A facial composite is a graphical representation of an eyewitness's memory of a face, as recorded by a composite artist.

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Fast Company (magazine)

Fast Company is a monthly American business magazine published in print and online that focuses on technology, business, and design.

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Financial Times

The Financial Times (FT) is a Japanese-owned (since 2015), English-language international daily newspaper headquartered in London, with a special emphasis on business and economic news.

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Fleet Street

Fleet Street is a major street in the City of London.

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Forbes

Forbes is an American business magazine.

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Ford of Europe

Ford of Europe AG is a subsidiary company of Ford Motor Company founded in 1967 in Cork, Ireland with headquarters in Cologne, Germany.

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Fortune (magazine)

Fortune is an American multinational business magazine headquartered in New York City, United States.

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Freakonomics

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything is the debut non-fiction book by University of Chicago economist Steven Levitt and New York Times journalist Stephen J. Dubner.

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Gallup (company)

Gallup, Inc. is an American research-based, global performance-management consulting company.

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Global Media AIDS Initiative

The Global Media AIDS Initiative (GMAI) is an umbrella organization that unites and motivates media companies around the world to use their influence, resources, and creative talent to address AIDS.

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Google Hangouts

Google Hangouts is a communication platform developed by Google which includes messaging, video chat, SMS and VOIP features.

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Greek language

Greek (Modern Greek: ελληνικά, elliniká, "Greek", ελληνική γλώσσα, ellinikí glóssa, "Greek language") is an independent branch of the Indo-European family of languages, native to Greece and other parts of the Eastern Mediterranean and the Black Sea.

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Guinness

Guinness is an Irish dry stout that originated in the brewery of Arthur Guinness (1725–1803) at St. James's Gate brewery in the capital city of Dublin, Ireland.

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Hartford Courant

The Hartford Courant is the largest daily newspaper in the U.S. state of Connecticut, and is often recognized as the oldest continuously published newspaper in the United States.

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Hatchback

A hatchback is a car with a hatch-type rear door that opens upwards and often a shared volume for the passenger and cargo areas.

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Helena Rubinstein

Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) was a Polish American businesswoman, art collector, and philanthropist.

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Hogarth Worldwide

Hogarth Worldwide is a WPP-owned global company that provides Marketing Implementation services, including all-channel production and language services to blue-chip international companies.

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Holding company

A holding company is a company that owns other companies' outstanding stock.

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HuffPost

HuffPost (formerly The Huffington Post and sometimes abbreviated HuffPo) is a liberal American news and opinion website and blog that has both localized and international editions.

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IBM

The International Business Machines Corporation (IBM) is an American multinational technology company headquartered in Armonk, New York, United States, with operations in over 170 countries.

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Incredible India

Incredible India (styled as Incredıble!ndıa) is the name of an international tourism campaign by the Government of India to promote tourism in India since 2002 to an audience of global appeal.

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Initial public offering

Initial public offering (IPO) or stock market launch is a type of public offering in which shares of a company are sold to institutional investors and usually also retail (individual) investors; an IPO is underwritten by one or more investment banks, who also arrange for the shares to be listed on one or more stock exchanges.

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Interactive marketing

Interactive marketing, sometimes called trigger-based or event-driven marketing, is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly.

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InterContinental Hotels Group

InterContinental Hotels Group plc, informally InterContinental Hotels or IHG, is a British multinational hospitality company headquartered in Denham, Buckinghamshire.

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J. R. O'Dwyer Company

J.R. O'Dwyer Company is an online and print news and information publisher covering the public relations and marketing communications fields in New York City, established in 1968.

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J. Walter Thompson

J.

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Jaico Publishing House

Jaico Publishing House is a prominent publisher in India.

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John Wiley & Sons

John Wiley & Sons, Inc., also referred to as Wiley, is a global publishing company that specializes in academic publishing.

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Kenneth Roman

Kenneth Roman (born September 6, 1930 in Boston, Massachusetts) is a former CEO of Ogilvy & Mather Worldwide, the advertising agency founded by David Ogilvy.

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Law360

Law360 is a subscription-based, legal news service operated by the Portfolio Media company, a subsidiary of LexisNexis.

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Lewis Williams Douglas

Lewis Williams Douglas (July 2, 1894March 7, 1974) was an American politician, diplomat, businessman and academic.

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London

London is the capital and most populous city of England and the United Kingdom.

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London Stock Exchange

The London Stock Exchange (LSE) is a stock exchange located in the City of London, England.

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Los Angeles Times

The Los Angeles Times is a daily newspaper which has been published in Los Angeles, California since 1881.

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Madison Avenue

Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic.

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Malala Yousafzai

Malala Yousafzai (Malālah Yūsafzay: ملالہ یوسفزئی; ملاله یوسفزۍ; born 12 July 1997) is a Pakistani activist for female education and the youngest Nobel Prize laureate.

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Manhattan

Manhattan is the most densely populated borough of New York City, its economic and administrative center, and its historical birthplace.

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Marketing

Marketing is the study and management of exchange relationships.

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Marketing (British magazine)

Marketing was a British monthly trade magazine founded in 1931, and owned by Haymarket Media Group.

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Marketing (magazine)

Marketing is a Canadian business magazine about marketing, advertising and media.

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Marketing activation

Marketing activation is the execution of the marketing mix as part of the marketing process.

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Merrill Lynch

Merrill Lynch Wealth Management is a wealth management division of Bank of America.

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Metonymy

Metonymy is a figure of speech in which a thing or concept is referred to by the name of something closely associated with that thing or concept.

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Ministry of Tourism (India)

The Ministry of Tourism, a branch of the Government of India, is the apex body for formulation and administration of the rules, regulations and laws relating to the development and promotion of tourism in India.

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Mortgage loan

A mortgage loan, or simply mortgage, is used either by purchasers of real property to raise funds to buy real estate, or alternatively by existing property owners to raise funds for any purpose, while putting a lien on the property being mortgaged.

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Muslim

A Muslim (مُسلِم) is someone who follows or practices Islam, a monotheistic Abrahamic religion.

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Narrative

A narrative or story is a report of connected events, real or imaginary, presented in a sequence of written or spoken words, or still or moving images, or both.

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New York City

The City of New York, often called New York City (NYC) or simply New York, is the most populous city in the United States.

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New York Stock Exchange

The New York Stock Exchange (abbreviated as NYSE, and nicknamed "The Big Board"), is an American stock exchange located at 11 Wall Street, Lower Manhattan, New York City, New York.

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Newspaper

A newspaper is a periodical publication containing written information about current events.

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Office of National Drug Control Policy

The Office of National Drug Control Policy is a component of the Executive Office of the President of the United States.

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Operation Smile

Operation Smile is a nonprofit medical service organization founded in 1982 by Dr.

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Oxford University Press

Oxford University Press (OUP) is the largest university press in the world, and the second oldest after Cambridge University Press.

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Oyster

Oyster is the common name for a number of different families of salt-water bivalve molluscs that live in marine or brackish habitats.

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Palgrave Macmillan

Palgrave Macmillan is an international academic and trade publishing company.

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Parent company

A parent company is a company that owns enough voting stock in another firm to control management and operation by doing and influencing or electing its board of directors.

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Parker Fennelly

Parker Fennelly (October 22, 1891 – January 22, 1988) was an American actor and playwright who appeared in ten films, numerous television episodes and hundreds of radio programs.

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Pennsylvania

Pennsylvania (Pennsylvania German: Pennsylvaani or Pennsilfaani), officially the Commonwealth of Pennsylvania, is a state located in the northeastern and Mid-Atlantic regions of the United States.

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People for the Ethical Treatment of Animals

People for the Ethical Treatment of Animals (PETA; stylized PeTA) is an American animal rights organization based in Norfolk, Virginia, and led by Ingrid Newkirk, its international president.

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Pepperidge Farm

Pepperidge Farm is an American commercial bakery founded in 1937 by Margaret Rudkin, who named the brand after her family's property in Fairfield, Connecticut, which in turn was named for the pepperidge tree, Nyssa sylvatica.

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Philips

Koninklijke Philips N.V. (Philips, stylized as PHILIPS) is a Dutch multinational technology company headquartered in Amsterdam currently focused in the area of healthcare.

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Photo manipulation

Photo manipulation involves transforming or altering a photograph using various methods and techniques to achieve desired results.

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Photo shoot

A photo shoot is generally used in the fashion or glamour industry, whereby a model poses for a photographer at a studio or an outdoor location where multiple photos are taken to find the best ones for the required brief.

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Pro bono

Pro bono publico (for the public good; usually shortened to pro bono) is a Latin phrase for professional work undertaken voluntarily and without payment.

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PRWeek

PRWeek is a trade magazine for the public relations industry.

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Psychologist

A psychologist studies normal and abnormal mental states from cognitive, emotional, and social processes and behavior by observing, interpreting, and recording how individuals relate to one another and to their environments.

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Public relations

Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.

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Public school (United Kingdom)

A public school in England and Wales is a long-established, student-selective, fee-charging independent secondary school that caters primarily for children aged between 11 or 13 and 18, and whose head teacher is a member of the Headmasters' and Headmistresses' Conference (HMC).

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Puerto Rico

Puerto Rico (Spanish for "Rich Port"), officially the Commonwealth of Puerto Rico (Estado Libre Asociado de Puerto Rico, "Free Associated State of Puerto Rico") and briefly called Porto Rico, is an unincorporated territory of the United States located in the northeast Caribbean Sea.

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Rochelle Lazarus

Rochelle "Shelly" Lazarus (born 1947) is the Chairman Emeritus of Ogilvy & Mather.

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Rolls-Royce Limited

Rolls-Royce was a British luxury car and later an aero engine manufacturing business established in 1904 by the partnership of Charles Rolls and Henry Royce.

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Rory Sutherland (advertising)

Rory Sutherland (born 1965, Usk, Monmouthshire, Wales) is a British advertising executive.

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Royal Dutch Shell

Royal Dutch Shell plc, commonly known as Shell, is a British–Dutch multinational oil and gas company headquartered in the Netherlands and incorporated in the United Kingdom.

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S. C. Johnson & Son

S. C.

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S. H. Benson

S.

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Sabbatical

Sabbatical or a sabbatical (from Hebrew: shabbat (שבת) (i.e., Sabbath), in Latin: sabbaticus, in Greek: sabbatikos (σαββατικός), literally a "ceasing") is a rest from work, or a break, often lasting from one month to a year.

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Same-sex marriage

Same-sex marriage (also known as gay marriage) is the marriage of a same-sex couple, entered into in a civil or religious ceremony.

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San Francisco Chronicle

The San Francisco Chronicle is a newspaper serving primarily the San Francisco Bay Area of the U.S. state of California.

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Scali, McCabe, Sloves

Scali, McCabe, Sloves was an American advertising agency founded in 1967 by Sam Scali, Ed McCabe, Marvin Sloves, Alan Pesky and Len Hultgren Their ads for Perdue Farms ("It takes a tough man to make a tender chicken") made Frank Perdue a household name and were named in the top 100 ad campaigns by Advertising Age.

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Schweppes

Schweppes is a Swiss beverage brand that is sold around the world.

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Secret Intelligence Service

The Secret Intelligence Service (SIS), commonly known as MI6, is the foreign intelligence service of the government of the United Kingdom, tasked mainly with the covert overseas collection and analysis of human intelligence (HUMINT) in support of the UK's national security.

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Shopper marketing

Shopper marketing is "understanding how one's target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers and shoppers." According to Chris Hoyt, "Shopper marketing brand marketing in retail environment." Since it includes category management, displays, sales, packaging, promotion, research and marketing "Shopper marketing is the elephant in the room that nobody sees the same way." Shopper marketing is not limited to in-store marketing activities, a common and highly inaccurate assumption that impairs the spread of any industry definition.

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Social media

Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

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Soft drink

A soft drink (see terminology for other names) typically contains carbonated water (although some lemonades are not carbonated), a sweetener, and a natural or artificial flavoring.

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Strategy

Strategy (from Greek στρατηγία stratēgia, "art of troop leader; office of general, command, generalship") is a high-level plan to achieve one or more goals under conditions of uncertainty.

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Subsidiary

A subsidiary, subsidiary company or daughter company"daughter company.

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Sunoco

Sunoco LP is a master limited partnership organized in Delaware and headquartered in Dallas, Texas that is a wholesale distributor of motor fuels.

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Sunroof

An automotive sunroof is a movable (typically glass) panel that is operable to uncover an opening in an automobile roof, which allows light and/or fresh air to enter the passenger compartment.

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Swedish cuisine

Swedish cuisine is the traditional food of the people of Sweden.

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Tax advantage

Tax advantage refers to the economic bonus which applies to certain accounts or investments that are, by statute, tax-reduced, tax-deferred, or tax-free.

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TAXI (website)

TAXI – The Global Creative Network is an international multidisciplinary design website that features news, competitions, websites, portfolios and events across the global creative industry.

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Teaching hospital

A teaching hospital is a hospital or medical center that provides medical education and training to future and current health professionals.

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Temple University Press

Temple University Press is a university press founded in 1969 that is part of Temple University (Philadelphia, Pennsylvania).

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The customer is not a moron

"The customer is not a moron.

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The Daily Telegraph

The Daily Telegraph, commonly referred to simply as The Telegraph, is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally.

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The Economic Times

The Economic Times is an English-language, Indian daily newspaper published by the Bennett, Coleman & Co. Ltd..

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The Guardian

The Guardian is a British daily newspaper.

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The Hershey Company

The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is an American company and one of the largest chocolate manufacturers in the world.

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The Nation

The Nation is the oldest continuously published weekly magazine in the United States, and the most widely read weekly journal of progressive political and cultural news, opinion, and analysis.

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The New York Times

The New York Times (sometimes abbreviated as The NYT or The Times) is an American newspaper based in New York City with worldwide influence and readership.

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The New Yorker

The New Yorker is an American magazine of reportage, commentary, criticism, essays, fiction, satire, cartoons, and poetry.

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The Patriot-News

The Patriot-News is the largest newspaper serving the Harrisburg, Pennsylvania metropolitan area.

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Tiger Woods

Eldrick Tont Woods (born December 30, 1975) better known as Tiger Woods, is an American professional golfer who is among the most successful golfers of all time.

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Time-lapse photography

Time-lapse photography is a technique whereby the frequency at which film frames are captured (the frame rate) is much lower than that used to view the sequence.

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Tip O'Neill

Thomas Phillip "Tip" O'Neill Jr.

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Touchpoint

A touchpoint can be defined as any way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication (“Touchpoint Glossary”, n.d.). When consumers come in contact with these touchpoints it gives them the opportunity to compare their prior perceptions of the business and form an opinion (Stein, & Ramaseshan, 2016).

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Trademark

A trademark, trade mark, or trade-markThe styling of trademark as a single word is predominantly used in the United States and Philippines only, while the two-word styling trade mark is used in many other countries around the world, including the European Union and Commonwealth and ex-Commonwealth jurisdictions (although Canada officially uses "trade-mark" pursuant to the Trade-mark Act, "trade mark" and "trademark" are also commonly used).

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Trans World Airlines

Trans World Airlines (TWA) was a major American airline from 1924 until 2001.

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Trope (literature)

A literary trope is the use of figurative language, via word, phrase or an image, for artistic effect such as using a figure of speech.

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Typography

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed.

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United Parcel Service

United Parcel Service (UPS) is an American multinational package delivery and supply chain management company.

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Viral marketing

Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product.

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Viral video

A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites, social media and email.

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VisitBritain

VisitBritain is the name used by the British Tourist Authority, the tourist board of Great Britain incorporated under the Development of Tourism Act 1969.

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Webby Award

A Webby Award is an award for excellence on the Internet presented annually by The International Academy of Digital Arts and Sciences, a judging body composed of over two thousands industry experts and technology innovators.

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Wedgwood

Josiah Wedgwood and Sons, commonly known as Wedgwood, is a fine china, porcelain, and luxury accessories company founded on 1 May 1759 by English potter and entrepreneur Josiah Wedgwood.

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World War II

World War II (often abbreviated to WWII or WW2), also known as the Second World War, was a global war that lasted from 1939 to 1945, although conflicts reflecting the ideological clash between what would become the Allied and Axis blocs began earlier.

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World Wide Fund for Nature

The World Wide Fund for Nature (WWF) is an international non-governmental organization founded in 1961, working in the field of the wilderness preservation, and the reduction of human impact on the environment.

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WPP plc

WPP plc is a British multinational advertising and public relations company with its main management office in London, England, and its executive office in Dublin, Ireland.

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1971 World Series

The 1971 World Series was the 68th edition of Major League Baseball's championship series, and the conclusion of the 1971 season.

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References

[1] https://en.wikipedia.org/wiki/Ogilvy_%26_Mather

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