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Promo (media)

Index Promo (media)

A promo (a shorthand term for promotion) is a form of commercial advertising used in broadcast media, either television or radio, which promotes a program airing on a television or radio station/network to the viewing or listening audience. [1]

25 relations: Advertising, Advertising adstock, Broadcast syndication, Broadcasting, Bumper (broadcasting), Continuity announcer, Film, Fourth wall, Fox Broadcasting Company, Marketing, Media market, Monologue, Pay television, Promotion (marketing), Public service announcement, Radio, Radio advertisement, Shorthand, Sponsor (commercial), Television, Television network, Television special, Television station, Terrestrial television, The CW.

Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

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Advertising adstock

Advertising adstock is a term coined by Simon Broadbent to describe the prolonged or lagged effect of advertising on consumer purchase behavior.

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Broadcast syndication

Broadcasting syndication is the license to broadcast television programs and radio programs by multiple television stations and radio stations, without going through a broadcast network.

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Broadcasting

Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model.

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Bumper (broadcasting)

In broadcasting, a commercial bumper, ident bumper or break-bumper (often shortened to bump) is a brief announcement, usually two to 15 seconds in length that can contain a voice over, placed between a pause in the program and its commercial break, and vice versa.

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Continuity announcer

A continuity announcer is a certain announcer who is seen or heard in TV during continuity, i.e. between shows, to bridge the gap and give the viewer some information about what is to come next.

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Film

A film, also called a movie, motion picture, moving pícture, theatrical film, or photoplay, is a series of still images that, when shown on a screen, create the illusion of moving images.

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Fourth wall

The fourth wall is a performance convention in which an invisible, imagined wall separates actors from the audience.

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Fox Broadcasting Company

The Fox Broadcasting Company (often shortened to Fox and stylized as FOX) is an American commercial broadcast television network that is a flagship property of Fox Entertainment Group, a subsidiary of 21st Century Fox.

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Marketing

Marketing is the study and management of exchange relationships.

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Media market

A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content.

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Monologue

In theatre, a monologue (from μονόλογος, from μόνος mónos, "alone, solitary" and λόγος lógos, "speech") is a speech presented by a single character, most often to express their mental thoughts aloud, though sometimes also to directly address another character or the audience.

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Pay television

Pay television, subscription television, premium television, or premium channels are subscription-based television services, usually provided by both analog and digital cable and satellite television, but also increasingly via digital terrestrial and internet television.

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Promotion (marketing)

In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.

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Public service announcement

A public service announcement (PSA), or public service ad, is a message in the public interest disseminated without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue.

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Radio

Radio is the technology of using radio waves to carry information, such as sound, by systematically modulating properties of electromagnetic energy waves transmitted through space, such as their amplitude, frequency, phase, or pulse width.

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Radio advertisement

In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements.

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Shorthand

Shorthand is an abbreviated symbolic writing method that increases speed and brevity of writing as compared to longhand, a more common method of writing a language.

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Sponsor (commercial)

Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services.

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Television

Television (TV) is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in colour, and in two or three dimensions and sound.

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Television network

A television network is a telecommunications network for distribution of television program content, whereby a central operation provides programming to many television stations or pay television providers.

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Television special

A television special (often TV special, or rarely "television spectacular") is a stand-alone television show which temporarily interrupts episodic programming normally scheduled for a given time slot.

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Television station

A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content via radio waves directly from a transmitter on the earth's surface to a receiver on earth.

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Terrestrial television

Terrestrial or broadcast television is a type of television broadcasting in which the television signal is transmitted by radio waves from the terrestrial (Earth based) transmitter of a television station to a TV receiver having an antenna.

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The CW

The CW Television Network (commonly referred to as just The CW) is an American English-language broadcast television network that is operated by the CW Network, LLC, a limited liability joint venture between CBS Corporation, the former owners of United Paramount Network (UPN), and Warner Bros. Entertainment, former majority owner of The WB.

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References

[1] https://en.wikipedia.org/wiki/Promo_(media)

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