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31 relations: Advertising, Association football, Case study, Celebrity, Celebrity branding, China, Cocaine, Consumer, Consumer-generated advertising, Craigslist, Dietary supplement, Federal Trade Commission, Google+, Indonesia, Instagram, Malcolm Gladwell, Marketing, Medication, Patent medicine, Product (business), Promotion (marketing), Ryan Seacrest, Sales presentation, Shawn Hogan, Shill, Staunton chess set, The New York Times, TripAdvisor, Twitter, Vin Mariani, Yelp.
Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
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Association football
Association football, more commonly known as football or soccer, is a team sport played between two teams of eleven players with a spherical ball.
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Case study
In the social sciences and life sciences, a case study is a research method involving an up-close, in-depth, and detailed examination of a subject of study (the case), as well as its related contextual conditions.
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Celebrity
Celebrity refers to the fame and public attention accorded by the mass media to individuals or groups or, occasionally, animals, but is usually applied to the persons or groups of people (celebrity couples, families, etc.) themselves who receive such a status of fame and attention.
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Celebrity branding
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy used by brands, companies, or a non-profit organization which involves celebrities or a well-known person using their social status or their fame to help promote a product, service or even raise awareness on environmental or social matters.
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China
China, officially the People's Republic of China (PRC), is a unitary one-party sovereign state in East Asia and the world's most populous country, with a population of around /1e9 round 3 billion.
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Cocaine
Cocaine, also known as coke, is a strong stimulant mostly used as a recreational drug.
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Consumer
A consumer is a person or organization that use economic services or commodities.
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Consumer-generated advertising
Consumer-generated advertising is advertising on consumer generated media.
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Craigslist
Craigslist (stylized as craigslist) is an American classified advertisements website with sections devoted to jobs, housing, for sale, items wanted, services, community, gigs, résumés, and discussion forums.
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Dietary supplement
A dietary supplement is a manufactured product intended to supplement the diet when taken by mouth as a pill, capsule, tablet, or liquid.
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Federal Trade Commission
The Federal Trade Commission (FTC) is an independent agency of the United States government, established in 1914 by the Federal Trade Commission Act.
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Google+
Google Plus (stylized as Google+) is an Internet-based social network that is owned and operated by Google.
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Indonesia
Indonesia (or; Indonesian), officially the Republic of Indonesia (Republik Indonesia), is a transcontinental unitary sovereign state located mainly in Southeast Asia, with some territories in Oceania.
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Instagram is a photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger, and launched in October 2010 exclusively on iOS.
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Malcolm Gladwell
Malcolm Timothy Gladwell (born September 3, 1963) is an English-born Canadian journalist, author, and speaker.
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Marketing
Marketing is the study and management of exchange relationships.
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Medication
A medication (also referred to as medicine, pharmaceutical drug, or simply drug) is a drug used to diagnose, cure, treat, or prevent disease.
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Patent medicine
A patent medicine, also known as a nostrum (from the Latin nostrum remedium, or "our remedy") is a commercial product advertised (usually heavily) as a purported over-the-counter medicine, without regard to its effectiveness.
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Product (business)
In marketing, a product is anything that can be offered to a market that might satisfy a want or need.
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Promotion (marketing)
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.
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Ryan Seacrest
Ryan John Seacrest (born December 24, 1974) is an American radio personality, television host, and producer.
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Sales presentation
In selling technique, a sales presentation or sales pitch is a line of talk that attempts to persuade someone or something, with a planned sales presentation strategy of a product or service designed to initiate and close a sale of the product or service.
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Shawn Hogan
Shawn D. Hogan (born September 1, 1975) is the founder and chief executive officer of Digital Point Solutions, a San Diego-based business software provider.
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Shill
A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with the person or organization.
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Staunton chess set
The Staunton chess set is composed of a particular style of chess pieces used to play the game of chess.
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The New York Times
The New York Times (sometimes abbreviated as The NYT or The Times) is an American newspaper based in New York City with worldwide influence and readership.
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TripAdvisor
TripAdvisor, Inc. is an American travel and restaurant website company providing hotel and restaurant reviews, accommodation bookings and other travel-related content.
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Twitter is an online news and social networking service on which users post and interact with messages known as "tweets".
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Vin Mariani
Vin Mariani (French: Mariani wine) was a tonic and patent medicine created about 1863 by Angelo Mariani, a French chemist who became intrigued with coca and its economic potential after reading Paolo Mantegazza’s paper on coca's effects.
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Yelp
Yelp is an American multinational corporation headquartered in San Francisco, California.
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Advertising Endorsements, Celebrity endorsement, Commercial endorsement, Consumer testimonial, Endorsement (advertising), Endorsement deal, Endorsement deals, Product endorsement, Testimonials.
References
[1] https://en.wikipedia.org/wiki/Testimonial
