330 relations: Ad serving, Ad tracking, Adhesive bandage, AdMob, Adobe Flash, AdSense, Advertisements in schools, Advertising, Advertising agency, Advertising campaign, Advertising education, Advertising in biology, Advertising in video games, Advertising mail, Advertising management, Advertising network, Advertising Standards Authority (United Kingdom), Advertising to children, Advertorial, Aerial advertising, Aerie (American Eagle Outfitters), Air China, Airship, Al Ries, Alcohol advertising, American Advertising Federation, American Association of Foreign Language Newspapers, American football, Ancient Greece, Ancient Rome, Apple Inc., Arabian Peninsula, Art & Copy, Arthur Nielsen, Aston Martin, Attention, Audi, Augmented reality, Backlight, Balloon (aeronautics), Band-Aid, Barbie, Barcode, Bibliography of advertising, Billboard, Blade Runner, BMW, Box set, Brainwashing, Brand, ..., Branded content, Britney Spears, Broadcasting, Brochure, Bulgari, By-product, Cabvision, Cadillac, Casino Royale (2006 film), Charles Coolidge Parlin, Charles-Louis Havas, Chevrolet, China Airlines, Classic of Poetry, Classified advertising, Co-marketing, Coca-Cola, Color, Commercial speech, Commodity, Communication, Communicus, Comparative advertising, Conquesting, Converse (shoe company), Copy testing, Copywriting, Corporate identity, Cosmetic industry, Cost, Coupon, CoverGirl, Creative director, Crest (toothpaste), Cultural assimilation, Daniel Starch, David Ogilvy (businessman), Demo mode, Digital video recorder, Direct marketing, Dodge, Domain parking, Doritos, Dot-com bubble, Dove Campaign for Real Beauty, Dubai, Duke University, DuMont Television Network, E-commerce, E. Jerome McCarthy, E. St. Elmo Lewis, Economies of scale, Edward Bernays, Electronic program guide, Email marketing, Email spam, Emirates (airline), Engagement marketing, Equity (finance), Ernest Dichter, Facebook, Facial tissue, False advertising, Family in advertising, Fantastic Four: Rise of the Silver Surfer, Female, Femininity, Film industry, Ford Motor Company, Forehead advertising, Fortune (magazine), Gambling, Gender, Gender advertisement, Gender role, General Mills, Generic trademark, Global marketing, Google, Graphic design, Guerrilla marketing, Guitar Hero II, Hallmark Hall of Fame, Havas, Healthcare industry, Herbal Essences, Herbert Hoover, History of advertising, History of advertising in Britain, History of Advertising Trust, Home Shopping Network, Human billboard, I, Robot (film), Impulse purchase, In-flight advertising, Infomercial, Informative advertising, Interactive advertising, Interactive media, Internal communications, International Space Station, International Trade Administration, Internet service provider, Interpublic Group of Companies, J. Walter Thompson, James Bond, Jinan, Jingle, John B. Watson, Jones Soda, Kellogg's, Kleenex, La Presse (French newspaper), Local advertising, Logojet, Logos, Long tail, Lost and found, Madison Avenue, Magazine, Male, Management information system, Market overhang, Market research, Marketing, Marketing channel, Marketing communications, Marketing mix, Marketing research, Mascot, Masculinity, Mass market, Media for equity, Media planning, Mercedes-Benz, Meta-advertising, Michael Phelps, Microsoft, Mini Cooper, Minority Report (film), Mobile advertising, Mobile billboard, Mobile marketing, MTV, Multimedia Messaging Service, Mural, Museum of Brands, Packaging & Advertising, N. W. Ayer & Son, Native advertising, NBCUniversal, New media, Niche market, Nicotine marketing, Nielsen Audio, Nike, Inc., Nokia, Non-commercial, Nonprofit organization, Novelty item, Old media, Omega SA, Omnicom Group, Online advertising, Out-of-home advertising, Papyrus, Pay-per-click, Pears (soap), PepsiCo, Perception management, Performance-based advertising, Personal selling, Persuasion, Petroleum jelly, Photo manipulation, Photocopier, Pompeii, Pop-up ad, Portmanteau, Poster, Problem solving, Product placement, Profit (economics), Promotion (marketing), Promotional mix, Propaganda, Public relations, Public service announcement, Publicis, Publicity, Qatar, Qatar Airways, Quackery, QVC, Rack card, Radio, Radio advertisement, Reverse graffiti, Robert W. McChesney, Rock art, Rocket, Rosser Reeves, Sales promotion, São Paulo, Scad (fraud), Search engine results page, Semiotics, Sex in advertising, Shock advertising, Shopping cart, Shopping channel, ShopTV Canada, Sigmund Freud, Signage, Silhouette, Singapore Airlines, Skywriting, Slogan, SMART (advertising agency), Soap opera, Social network advertising, Social networking service, Social television, Song dynasty, Spaceballs, Spamming, Specialty channel, Streaming media, Street furniture, Stuart Ewen, Student-run advertising agency, Sublimation (psychology), Subliminal stimuli, Super Bowl, Super Bowl Ad Meter, Survivor (franchise), Taiwan, Television, Television advertisement, Tent, The CW, The Hershey Company, The Hoover Company, The Matrix Reloaded, The United States Steel Hour, Thomas J. Barratt, TiVo, Toll-free telephone number, Tom Cruise, Top-level domain, Toubon Law, Town crier, Toyota, Trade literature, Tradition, Tram, Transformation, Tube man, TV tray table, Twitter, United States Secretary of Commerce, User-generated content, Vacuum cleaner, Vaio, Vaseline, Video on demand, Viral marketing, Virtual advertising, Voice-over, Web banner, Web search engine, WHOIS, Will Smith, Woodbury Soap Company, World Federation of Advertisers, World Wide Web, WPP plc, Xerox, Xfinity, Young & Rubicam, Zinio. Expand index (280 more) » « Shrink index
Ad serving describes the technology and service that places advertisements on Web sites.
Ad tracking, also known as post-testing or ad effectiveness tracking, is in-market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition.
An adhesive bandage, also called a sticking plaster (or simply plaster) in British English, is a small medical dressing used for injuries not serious enough to require a full-size bandage.
AdMob is a mobile advertising company founded by Omar Hamoui.
Adobe Flash is a deprecated multimedia software platform used for production of animations, rich Internet applications, desktop applications, mobile applications, mobile games and embedded web browser video players.
Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.
Advertisements in schools is a controversial issue that is debated in the United States.
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).
Advertising has been taught around the world for over 100 years.
Advertising in biology means the use of displays by organisms such as animals and plants to signal their presence for some evolutionary reason.
Advertising using games is a long-standing practice in the video game industry.
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail, is the delivery of advertising material to recipients of postal mail.
Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions.
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements.
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom.
Advertising to children is the act of marketing or advertising products or services to little children as defined by national legislation and advertising standards.
An advertorial is an advertisement in the form of editorial content.
Aerial advertising is a form of advertising that incorporates the use of flogos, manned aircraft, or drones to create, transport, or display, advertising media.
Aerie, stylized as aerie, is a lingerie retailer and intimate apparel sub-brand owned by American Eagle Outfitters.
Air China Limited is the flag carrier and one of the major airlines of the People's Republic of China, with its headquarters in Shunyi District, Beijing.
An airship or dirigible balloon is a type of aerostat or lighter-than-air aircraft that can navigate through the air under its own power.
Al Ries is a marketing professional and author.
Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
The American Advertising Federation (AAF), headquartered in Washington, D.C., is the oldest national advertising trade association in the United States.
The American Association of Foreign Language Newspapers was founded by Louis Nicholas Hammerling in 1908.
American football, referred to as football in the United States and Canada and also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end.
Ancient Greece was a civilization belonging to a period of Greek history from the Greek Dark Ages of the 13th–9th centuries BC to the end of antiquity (AD 600).
In historiography, ancient Rome is Roman civilization from the founding of the city of Rome in the 8th century BC to the collapse of the Western Roman Empire in the 5th century AD, encompassing the Roman Kingdom, Roman Republic and Roman Empire until the fall of the western empire.
Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.
The Arabian Peninsula, simplified Arabia (شِبْهُ الْجَزِيرَةِ الْعَرَبِيَّة, ‘Arabian island’ or جَزِيرَةُ الْعَرَب, ‘Island of the Arabs’), is a peninsula of Western Asia situated northeast of Africa on the Arabian plate.
Art & Copy is a 2009 documentary film, directed by Doug Pray, about the advertising industry in the U.S. The film follows the careers of advertisers, including Hal Riney, George Lois, Mary Wells Lawrence, Dan Wieden, and Lee Clow.
Arthur Charles Nielsen Sr. (September 5, 1897June 1, 1980) was an American businessman, electrical engineer and market research analyst who founded the ACNielsen company, a market research company.
Aston Martin Lagonda Limited is a British manufacturer of luxury sports cars and grand tourers. It was founded in 1913 by Lionel Martin and Robert Bamford. Steered from 1947 by David Brown, it became associated with expensive grand touring cars in the 1950s and 1960s, and with the fictional character James Bond following his use of a DB5 model in the 1964 film Goldfinger. Their sports cars are regarded as a British cultural icon. Aston Martin has held a Royal Warrant as purveyor of motorcars to the Prince of Wales since 1982. It has over 150 car dealerships in over 50 countries on six continents making them a global automobile brand. Their headquarters and the main production site are in Gaydon, Warwickshire, England, alongside one of Jaguar Land Rover's development centres on the site of a former RAF V Bomber airbase. One of Aston Martin's recent cars was named after the 1950s Vulcan Bomber. Aston Martin has exploited its branding for projects including speed boats, submarines, bicycles, monster trucks, clothing and real estate development..
Attention, also referred to as enthrallment, is the behavioral and cognitive process of selectively concentrating on a discrete aspect of information, whether deemed subjective or objective, while ignoring other perceivable information.
Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles.
Augmented Reality (AR) is an interactive experience of a real-world environment whose elements are "augmented" by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.
A backlight is a form of illumination used in liquid crystal displays (LCDs).
In aeronautics, a balloon is an unpowered aerostat, which remains aloft or floats due to its buoyancy.
Band-Aid is a brand name of American pharmaceutical and medical devices giant Johnson & Johnson's line of adhesive bandages.
Barbie is a fashion doll manufactured by the American toy company Mattel, Inc. and launched in March 1959.
A barcode (also bar code) is an optical, machine-readable, representation of data; the data usually describes something about the object that carries the barcode.
This is a bibliography of advertising.
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads.
Blade Runner is a 1982 American-Hong Kong neo-noir science fiction film directed by Ridley Scott, written by Hampton Fancher and David Peoples, and starring Harrison Ford, Rutger Hauer, Sean Young, and Edward James Olmos.
BMW (Bayerische Motoren Werke in German, or Bavarian Motor Works in English) is a German multinational company which currently produces luxury automobiles and motorcycles, and also produced aircraft engines until 1945.
A box set or boxed set is a set of items (for example, a compilation of books, musical recordings, films or television programs) packaged in a box, for sale as a single unit.
Brainwashing (also known as mind control, menticide, coercive persuasion, thought control, thought reform, and re-education) is the concept that the human mind can be altered or controlled by certain psychological techniques.
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.
Branded content (also known as branded entertainment) is the practice of marketing via the creation of content that is funded or outright produced by an advertiser.
Britney Jean Spears (born December 2, 1981) is an American singer, dancer, and actress.
Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model.
A brochure is an informative paper document (often also used for advertising) that can be folded into a template, pamphlet or leaflet.
Bulgari (stylized as BVLGARI) is an Italian jewelry and luxury goods brand that produces and markets several product lines including jewelry, watches, fragrances, accessories, and hotels.
A by-product is a secondary product derived from a manufacturing process or chemical reaction.
Cabvision is a digital screen network operated in London Licensed Taxis.
Cadillac, formally the Cadillac Motor Car Division, is a division of the U.S.-based General Motors (GM) that markets luxury vehicles worldwide.
Casino Royale is a 2006 British spy film, the twenty-first in the Eon Productions ''James Bond'' film series, and the third screen adaptation of Ian Fleming's 1953 novel of the same name.
Charles Coolidge Parlin (1872 – October 15, 1942) was the American "manager of the division of commercial research of the Curtis Publishing Company" in charge of selling advertising spots in the Saturday Evening Post.
Charles-Louis Havas (5 July 1783 – 21 May 1858) was a French writer, translator, and founder of the first news agency Agence Havas (whose descendants are the Agence France-Presse (AFP) and the advertising firm Havas).
Chevrolet, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM).
China Airlines (CAL) is the largest airline of Taiwan.
The Classic of Poetry, also Shijing or Shih-ching, translated variously as the Book of Songs, Book of Odes, or simply known as the Odes or Poetry is the oldest existing collection of Chinese poetry, comprising 305 works dating from the 11th to 7th centuries BC.
Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge.
Co-marketing (Collaborate marketing) is a marketing practice where two companies cooperate with separate distribution channels, sometimes including profit sharing.
Coca-Cola, or Coke (also Pemberton's Cola at certain Georgian vendors), is a carbonated soft drink produced by The Coca-Cola Company.
Color (American English) or colour (Commonwealth English) is the characteristic of human visual perception described through color categories, with names such as red, orange, yellow, green, blue, or purple.
In law, commercial speech is speech or writing on behalf of a business with the intent of earning a profit.
In economics, a commodity is an economic good or service that has full or substantial fungibility: that is, the market treats instances of the good as equivalent or nearly so with no regard to who produced them.
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Communicus is an international advertising research firm that has contributed significantly to the field of advertising, and to the body of learning about advertising.
Comparative advertising or advertising war is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it.
Conquesting, as used in the Advertising industry, is a means to deploy an advertisement for one's products or services adjacent to editorial content relating to the competitor or the competitors' products.
Converse is an American shoe company that primarily produces skating shoes and lifestyle brand footwear and apparel.
Copy testing is a specialized field of marketing research that determines an advertisement’s effectiveness based on consumer responses, feedback, and behavior.
Copywriting is the act of writing text for the purpose of advertising or other forms of marketing.
A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public (such as customers and investors as well as employees).
The cosmetic industry is dominated by a small number of multinational corporations that originated in the early 20th century, but the distribution and sale of cosmetics is spread among a wide range of different businesses.
In production, research, retail, and accounting, a cost is the value of money that has been used up to produce something or deliver a service, and hence is not available for use anymore.
In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.
CoverGirl is an American cosmetics brand founded in Maryland, United States, by the Noxzema Chemical Company and acquired by Procter & Gamble in 1989 and later acquired by Coty, Inc. in 2016.
A creative director is a position often found within the graphic design, film, music, video game, fashion, advertising, media, or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well.
Crest is a brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide.
Cultural assimilation is the process in which a minority group or culture comes to resemble those of a dominant group.
Daniel Starch (1883–1979) was an American psychologist and marketing researcher.
David Mackenzie Ogilvy (23 June 1911 – 21 July 1999) was an advertising tycoon, founder of Ogilvy & Mather, and known as the father of advertising.
The demo mode (short for "demonstration mode", also sometimes mentioned as floor mode or kiosk mode) is a feature often found in consumer electronics.
A digital video recorder (DVR) is an electronic device that records video in a digital format to a disk drive, USB flash drive, SD memory card, SSD or other local or networked mass storage device.
Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters, and targeted television, newspaper, and magazine advertisements, as well as outdoor advertising.
Dodge is an American brand of automobile manufactured by Fiat Chrysler (formerly known as Chrysler Group LLC), based in Auburn Hills, Michigan.
Domain parking refers to the registration of an internet domain name without that domain being associated with any services such as e-mail or a website.
Doritos is an American brand of flavored tortilla chips produced since 1964 by Frito-Lay, a wholly owned subsidiary of PepsiCo.
The dot-com bubble (also known as the dot-com boom, the dot-com crash, the Y2K crash, the Y2K bubble, the tech bubble, the Internet bubble, the dot-com collapse, and the information technology bubble) was a historic economic bubble and period of excessive speculation that occurred roughly from 1997 to 2001, a period of extreme growth in the usage and adaptation of the Internet.
The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play.
Dubai (دبي) is the largest and most populous city in the United Arab Emirates (UAE).
Duke University is a private, non-profit, research university located in Durham, North Carolina.
The DuMont Television Network (also known as the DuMont Network, simply DuMont/Du Mont, or (incorrectly) Dumont) was one of the world's pioneer commercial television networks, rivalling NBC and CBS for the distinction of being first overall in the United States.
E-commerce is the activity of buying or selling of products on online services or over the Internet.
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author.
In microeconomics, economies of scale are the cost advantages that enterprises obtain due to their scale of operation (typically measured by amount of output produced), with cost per unit of output decreasing with increasing scale.
Edward Louis Bernays (November 22, 1891 − March 9, 1995) was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations".
Electronic program guides (EPGs) and interactive program guides (IPGs) are menu-based systems that provide users of television, radio and other media applications with continuously updated menus displaying broadcast programming (TV listings in the UK) or scheduling information for current and upcoming programming.
Email marketing is the act of sending a commercial message, typically to a group of people, using email.
Email spam, also known as junk email, is a type of electronic spam where unsolicited messages are sent by email.
Emirates (طَيَران الإمارات DMG: Ṭayarān Al-Imārāt) is an airline based in Dubai, United Arab Emirates.
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", or "special events" is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience.
In accounting, equity (or owner's equity) is the difference between the value of the assets and the value of the liabilities of something owned.
Ernest Dichter (14 August 1907 – 21 November 1991) was an American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business — in particular to the study of consumer behavior in the marketplace.
Facebook is an American online social media and social networking service company based in Menlo Park, California.
Facial tissue, paper handkerchief, and Kleenex refers to a class of soft, absorbent, disposable papers that are suitable for use on the face.
False advertising is the use of false, misleading, or unproven information to advertise products to consumers or advertising that does not disclose its source.
Since the industrial revolution, the image of the family in advertising has become a prominent symbol in advertising and is utilized in marketing campaigns to increase profits.
Fantastic Four: Rise of the Silver Surfer (stylized as 4: Rise of the Silver Surfer) is a 2007 superhero film, based on the Marvel Comics superhero team the Fantastic Four.
Female (♀) is the sex of an organism, or a part of an organism, that produces non-mobile ova (egg cells).
Femininity (also called girlishness, womanliness or womanhood) is a set of attributes, behaviors, and roles generally associated with girls and women.
The film industry or motion picture industry comprises the technological and commercial institutions of filmmaking, i.e., film production companies, film studios, cinematography, animation, film production, screenwriting, pre-production, post production, film festivals, distribution; and actors, film directors, and other film crew personnel.
Ford Motor Company (commonly referred to simply as "Ford") is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit.
Forehead advertising is a type of nontraditional advertising that involves using a person's forehead as advertising space.
Fortune is an American multinational business magazine headquartered in New York City, United States.
Gambling is the wagering of money or something of value (referred to as "the stakes") on an event with an uncertain outcome with the primary intent of winning money or material goods.
Gender is the range of characteristics pertaining to, and differentiating between, masculinity and femininity.
Gender advertisement refers to the images in advertising that depict stereotypical gender roles and displays.
A gender role, also known as a sex role, is a social role encompassing a range of behaviors and attitudes that are generally considered acceptable, appropriate, or desirable for people based on their actual or perceived sex or sexuality.
General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores.
A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, due to its popularity or significance, has become the generic name for, or synonymous with, a general class of product or service, usually against the intentions of the trademark's holder.
Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".
Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.
Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration.
Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend.
Guitar Hero II is a music rhythm game developed by Harmonix, published by Activision and distributed by RedOctane.
Hallmark Hall of Fame, originally called Hallmark Television Playhouse, is an anthology program on American television, sponsored by Hallmark Cards, a Kansas City-based greeting card company.
Havas SA is a French multinational advertising and public relations company, headquartered in Paris, France.
The healthcare industry (also called the medical industry or health economy) is the range of companies and non-profit organizations that provide medical services, manufacture medical equipment, and develop pharmaceuticals.
Herbal Essences is a brand of hair coloring and haircare products line by Clairol.
Herbert Clark Hoover (August 10, 1874 – October 20, 1964) was an American engineer, businessman and politician who served as the 31st President of the United States from 1929 to 1933 during the Great Depression.
The history of advertising can be traced to ancient civilizations.
The history of advertising in Britain has been a major part of the history of its capitalist economy for three centuries.
The History of Advertising Trust was established in 1976 to preserve and protect the heritage of UK advertising history and to offer it for research and study.
Home Shopping Network (HSN) is an American broadcast, basic cable and satellite television network that is owned by Qurate Retail Group, which also owns catalog company Cornerstone Brands.
A human billboard is someone who applies an advertisement on his or her person.
I, Robot (stylized as i) is a 2004 American science fiction action film directed by Alex Proyas.
An impulse purchase or impulse buying is an unplanned decision to buy a product or service, made just before a purchase.
In-flight advertising is advertising that targets potential consumers aboard an airline.
An infomercial is a form of television commercial, which generally includes a toll-free telephone number or website.
Informative advertising is advertising that is carried out in an informative manner.
Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups.
Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, and video games.
Internal communications (IC) is the function responsible for effective communications among participants within an organization.
The International Space Station (ISS) is a space station, or a habitable artificial satellite, in low Earth orbit.
The International Trade Administration (ITA) is an agency in the United States Department of Commerce that promotes United States exports of nonagricultural U.S. services and goods.
An Internet service provider (ISP) is an organization that provides services for accessing, using, or participating in the Internet.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.
The James Bond series focuses on a fictional British Secret Service agent created in 1953 by writer Ian Fleming, who featured him in twelve novels and two short-story collections.
Jinan, formerly romanized as Tsinan, is the capital of Shandong province in Eastern China.
A jingle is a short song or tune used in advertising, podcasts and for other commercial uses.
John Broadus Watson (January 9, 1878 – September 25, 1958) was an American psychologist who established the psychological school of behaviorism.
Jones Soda Co.
Kellogg's is a DBA for the Kellogg Company, an American multinational food-manufacturing company headquartered in Battle Creek, Michigan, United States.
Kleenex is a brand name for a variety of paper-based products such as facial tissue, bathroom tissue, paper towels, tampons, and diapers.
La Presse was the first penny press newspaper in France.
Local advertising refers to optimizing delivering ads according to the position of the recipient (client, user).
A logojet is an airliner with an advertising paint scheme (or livery).
Logos (lógos; from λέγω) is a term in Western philosophy, psychology, rhetoric, and religion derived from a Greek word variously meaning "ground", "plea", "opinion", "expectation", "word", "speech", "account", "reason", "proportion", and "discourse",Henry George Liddell and Robert Scott,: logos, 1889.
In statistics and business, a long tail of some distributions of numbers is the portion of the distribution having a large number of occurrences far from the "head" or central part of the distribution.
A lost and found (American English) or lost property (British English), or lost articles (also Canadian English) is an office in a public building or area where people can go to retrieve lost articles that may have been found by others.
Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, United States, that carries northbound one-way traffic.
A magazine is a publication, usually a periodical publication, which is printed or electronically published (sometimes referred to as an online magazine).
A male (♂) organism is the physiological sex that produces sperm.
Management information system or management information systems (MIS) refers to the complementary networks of hardware and software cooperating to collect, process, store, and disseminate information in order to support the managerial role of leveraging information technology to increase business value and profits.
Market overhang is a term derived from the physical world meaning things that stick out or hang over another thing.
Market research (also in some contexts known as industrial research) is any organized effort to gather information about target markets or customers.
Marketing is the study and management of exchange relationships.
A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption.
Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination:Tomse, & Snoj, 2014 Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general.
The marketing mix (also known as the 4 Ps) is a foundation model in marketing.
Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
A mascot is any person, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name.
Masculinity (manhood or manliness) is a set of attributes, behaviors, and roles associated with boys and men.
Mass market is a market for goods produced on a large scale for a group of significant number of end consumers.
Media for equity is an alternative investment model which has the main goal of diversify the revenues stream of a company in a more rational way.
Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use.
Mercedes-Benz is a global automobile marque and a division of the German company Daimler AG.
Meta-advertising refers to a hybrid form of advertising, where the advertiser advertises for an advertisement.
Michael Fred Phelps II (born June 30, 1985) is an American retired competitive swimmer and the most successful and most decorated Olympian of all time, with a total of 28 medals.
Microsoft Corporation (abbreviated as MS) is an American multinational technology company with headquarters in Redmond, Washington.
Mini Cooper may refer to.
Minority Report is a 2002 American neo-noir science fiction film directed by Steven Spielberg and loosely based on the short story "The Minority Report" by Philip K. Dick.
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices.
A mobile billboard also known as "truck side advertising" used for advertising on the side of a trucks or trailer.
Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.
MTV (originally an initialism of Music Television) is an American cable and satellite television channel owned by Viacom Media Networks (a division of Viacom) and headquartered in New York City.
Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network.
A mural is any piece of artwork painted or applied directly on a wall, ceiling or other permanent surface.
The Museum of Brands, Packaging and Advertising in London examines the history of consumer culture from Victorian times to the present day.
Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears.
NBCUniversal, Inc. is an American multinational media conglomerate owned by Comcast, headquartered at Rockefeller Plaza's Comcast Building in Midtown Manhattan, New York City.
New media are forms of media that are native to computers, computational and relying on computers for re-distribution.
A niche market is the subset of the market on which a specific product is focused.
Nicotine marketing is the marketing of nicotine-containing products or use.
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences.
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.
Nokia is a Finnish multinational telecommunications, information technology, and consumer electronics company, founded in 1865.
Non-commercial (also spelled noncommercial) refers to an activity or entity that does not, in some sense, involve commerce, at least relative to similar activities that do have a commercial objective or emphasis.
A non-profit organization (NPO), also known as a non-business entity or non-profit institution, is dedicated to furthering a particular social cause or advocating for a shared point of view.
A novelty item is an object which is specifically designed to serve no practical purpose, and is sold for its uniqueness, humor, or simply as something new (hence "novelty", or newness).
Old media (also legacy media) are the mass media institutions that predominated prior to the Information Age; particularly print media, film studios, music studios, advertising agencies, radio broadcasting, and television.
Omega SA is a Swiss luxury watchmaker based in Biel/Bienne, Switzerland.
Omnicom Group, Inc. is an American global marketing and corporate communications holding company, headquartered in New York City.
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.
Papyrus is a material similar to thick paper that was used in ancient times as a writing surface.
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Pears transparent soap is a brand of soap first produced and sold in 1807 by Andrew Pears at a factory just off Oxford Street in London, England.
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Purchase, New York.
Perception management is a term originated by the US military.
Performance-based advertising, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable results.
Personal selling occurs when a sales representative meets with a potential client for the purpose of transacting a sale.
Persuasion is an umbrella term of influence.
Petroleum jelly, petrolatum, white petrolatum, soft paraffin/paraffin wax or multi-hydrocarbon, CAS number 8009-03-8, is a semi-solid mixture of hydrocarbons (with carbon numbers mainly higher than 25), originally promoted as a topical ointment for its healing properties.
Photo manipulation involves transforming or altering a photograph using various methods and techniques to achieve desired results.
A photocopier (also known as a copier or copy machine) is a machine that makes paper copies of documents and other visual images quickly and cheaply.
Pompeii was an ancient Roman city near modern Naples in the Campania region of Italy, in the territory of the comune of Pompei.
Pop-up ads or pop-ups are forms of online advertising on the World Wide Web.
A portmanteau or portmanteau word is a linguistic blend of words,, p. 644 in which parts of multiple words or their phones (sounds) are combined into a new word, as in smog, coined by blending smoke and fog, or motel, from motor and hotel.
A poster is any piece of printed paper designed to be attached to a wall or vertical surface.
Problem solving consists of using generic or ad hoc methods, in an orderly manner, to find solutions to problems.
Product placement, also known as embedded marketing, is a marketing technique in which references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.
In economics, profit in the accounting sense of the excess of revenue over cost is the sum of two components: normal profit and economic profit.
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.
In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals.
Propaganda is information that is not objective and is used primarily to influence an audience and further an agenda, often by presenting facts selectively to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is presented.
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.
A public service announcement (PSA), or public service ad, is a message in the public interest disseminated without charge, with the objective of raising awareness, changing public attitudes and behavior towards a social issue.
Publicis Groupe is a French multinational advertising and public relations company, and is the oldest and one of the largest marketing and communications companies in the world, by revenue, headquartered in Paris.
Publicity (from French publicité, from public ‘public’) is the movement of information to the general public from the media.
Qatar (or; قطر; local vernacular pronunciation), officially the State of Qatar (دولة قطر), is a sovereign country located in Western Asia, occupying the small Qatar Peninsula on the northeastern coast of the Arabian Peninsula.
Qatar Airways Company Q.C.S.C. (القطرية, Al Qatariyah), operating as Qatar Airways, is the state-owned flag carrier of Qatar.
Quackery or health fraud is the promotion of fraudulent or ignorant medical practices.
QVC (an acronym for "Quality Value Convenience") is an American cable, satellite and broadcast television network, and flagship shopping channel specializing in televised home shopping that is owned by Qurate Retail Group.
A rack card is a document used for commercial advertising, frequently in convenience stores, hotels, landmarks, restaurants, rest areas and other locations that enjoy significant foot traffic.
Radio is the technology of using radio waves to carry information, such as sound, by systematically modulating properties of electromagnetic energy waves transmitted through space, such as their amplitude, frequency, phase, or pulse width.
In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements.
Reverse graffiti, also known as clean tagging, dust tagging, grime writing, clean graffiti, green graffiti or clean advertising, is a method of creating temporary or semi-permanent images on walls or other surfaces by removing dirt from a surface.
Robert Waterman McChesney (born December 22, 1952) is an American professor at the University of Illinois at Urbana–Champaign as the Gutgsell Endowed Professor in the Department of Communication.
In archaeology, rock art is human-made markings placed on natural stone; it is largely synonymous with parietal art.
A rocket (from Italian rocchetto "bobbin") is a missile, spacecraft, aircraft or other vehicle that obtains thrust from a rocket engine.
Rosser Reeves (10 September 1910 – 24 January 1984) was an American advertising executive and pioneer of television advertising; Reeves generated millions for his clients.
Sales promotion is one of the elements of the promotional mix.
São Paulo is a municipality in the southeast region of Brazil.
A scad is a scam disguised as an advertisement, usually in reference to internet spam.
Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher.
Semiotics (also called semiotic studies) is the study of meaning-making, the study of sign process (semiosis) and meaningful communication.
Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service.
Shock advertising or Shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals".
A shopping cart (American English) or trolley (British English), also known by a variety of other names, is a cart supplied by a shop, especially supermarkets, for use by customers inside the shop for transport of merchandise to the checkout counter during shopping.
TV Shopping channels are dedicated television specialty channels that broadcast products by demonstration or explanation targeted towards home shopping audiences some of who become consumers.
ShopTV Canada was a Canadian English language cable television direct response television shopping service owned by Torstar Media Group Television.
Sigmund Freud (born Sigismund Schlomo Freud; 6 May 1856 – 23 September 1939) was an Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.
Signage is the design or use of signs and symbols to communicate a message to a specific group, usually for the purpose of marketing or a kind of advocacy.
A silhouette is the image of a person, animal, object or scene represented as a solid shape of a single color, usually black, with its edges matching the outline of the subject.
Singapore Airlines Limited (SIA) is the flag carrier airline of Singapore with its hub at Singapore Changi Airport.
Skywriting is the process of using a small aircraft, able to expel special smoke during flight, to fly in certain patterns that create writing readable by someone on the ground.
A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.
SMART is a full-service Australian advertising agency with offices in Sydney, Melbourne, Gold Coast and Brisbane.
A soap opera or soaper is an ongoing, episodic work of fiction presented in serial format on television, radio and in novels, featuring the lives of many characters and focusing on emotional relationships to the point of melodrama.
Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising that focus on social networking services.
A social networking service (also social networking site, SNS or social media) is a web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
Social television is the union of television and social media.
The Song dynasty (960–1279) was an era of Chinese history that began in 960 and continued until 1279.
Spaceballs is a 1987 American comic science fiction film co-written, produced and directed by Mel Brooks.
Electronic spamming is the use of electronic messaging systems to send an unsolicited message (spam), especially advertising, as well as sending messages repeatedly on the same site.
A specialty channel can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targeted television market at a specific demographic.
Streaming media is multimedia that is constantly received by and presented to an end-user while being delivered by a provider.
Street furniture is a collective term (used in the United Kingdom, Australia and Canada) for objects and pieces of equipment installed along streets and roads for various purposes.
Stuart Ewen (born 1945) is a New York-based author, historian and lecturer on media, consumer culture, and the compliance profession.
A student-run advertising agency acts like a real advertising agency, but is operated by students.
In psychology, sublimation is a mature type of defense mechanism, in which socially unacceptable impulses or idealizations are unconsciously transformed into socially acceptable actions or behavior, possibly resulting in a long-term conversion of the initial impulse.
Subliminal stimuli (the prefix sup- literally "below, or less than", while the prefix sub- literally "up to"), contrary to supraliminal stimuli or "above threshold", are any sensory stimuli below an individual's threshold for conscious perception.
The Super Bowl is the annual championship game of the National Football League (NFL).
The USA Today Super Bowl Ad Meter is an annual survey taken of television commercials by USA Today in a live poll during the telecast in the United States of the Super Bowl, the annual professional American football championship game of the National Football League.
Survivor is a reality competition television franchise produced in many countries throughout the world.
Taiwan, officially the Republic of China (ROC), is a state in East Asia.
Television (TV) is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in colour, and in two or three dimensions and sound.
A television advertisement (also called a television commercial, commercial or ad in American English, and known in British English as a TV advert or simply an advert) is a span of television programming produced and paid for by an organization.
A tent is a shelter consisting of sheets of fabric or other material draped over, attached to a frame of poles or attached to a supporting rope.
The CW Television Network (commonly referred to as just The CW) is an American English-language broadcast television network that is operated by the CW Network, LLC, a limited liability joint venture between CBS Corporation, the former owners of United Paramount Network (UPN), and Warner Bros. Entertainment, former majority owner of The WB.
The Hershey Company, known until April 2005 as the Hershey Foods Corporation and commonly called Hershey's, is an American company and one of the largest chocolate manufacturers in the world.
Hoover is a vacuum cleaner company founded in Ohio in the US.
The Matrix Reloaded is a 2003 science fiction action film, the first sequel to The Matrix, and the second installment in ''The Matrix'' trilogy, written and directed by The Wachowski Brothers.
The United States Steel Hour is an anthology series which brought hour long dramas to television from 1953 to 1963.
Thomas James Barratt (1841–1914) was the chairman of the soap manufacturer A&F Pears and a pioneer of brand marketing.
TiVo is a digital video recorder (DVR) developed and marketed by TiVo Corporation and introduced in 1999.
A toll-free telephone number or freephone number is a telephone number that is billed for all arriving calls instead of incurring charges to the originating telephone subscriber.
Thomas Cruise (born Thomas Cruise Mapother IV; July 3, 1962) is an American actor and producer.
A top-level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name System of the Internet.
The Toubon Law (full name: law 94-665 of 4 August 1994 relating to usage of the French language) is a law of the French government mandating the use of the French language in official government publications, in all advertisements, in all workplaces, in commercial contracts, in some other commercial communication contexts, in all government-financed schools, and some other contexts.
A town crier, also called a bellman, is an officer of the court who makes public pronouncements as required by the court (cf. Black's Law Dictionary).
, usually shortened to Toyota, is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan.
Trade literature is a general term including advertising, customer technical communications, and catalogues.
A tradition is a belief or behavior passed down within a group or society with symbolic meaning or special significance with origins in the past.
A tram (also tramcar; and in North America streetcar, trolley or trolley car) is a rail vehicle which runs on tramway tracks along public urban streets, and also sometimes on a segregated right of way.
Transformation may refer to.
A tube man, also known as a skydancer, air dancer, and originally called the Tall Boy, is an inflatable moving advertising product comprising a long fabric tube (with two or more outlets), which is attached to and powered by an electrical fan.
A TV tray table, TV dinner tray, or personal table is a type of collapsible furniture that functions as a small and easily portable, folding table.
Twitter is an online news and social networking service on which users post and interact with messages known as "tweets".
The United States Secretary of Commerce (SecCom) is the head of the United States Department of Commerce.
User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content created by users of a system or service and made available publicly on that system.
A vacuum cleaner, also known as a sweeper or hoover, is a device that uses an air pump (a centrifugal fan in all but some of the very oldest models), to create a partial vacuum to suck up dust and dirt, usually from floors, and from other surfaces such as upholstery and draperies.
VAIO Corporation (standing for Visual Audio Intelligent Organizer), which is headquartered in Azumino, Nagano in Japan, is a manufacturer of personal computers.
Vaseline Also pronounced with the main stress on the last syllable.
Video on demand is a programming system which allows users to select and watch/listen to video or audio content such as movies and TV shows whenever they choose, rather than at a scheduled broadcast time, the method that prevailed with over-the-air programming during the 20th century.
Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product.
Virtual Advertising is the use of digital technology to insert virtual advertising images into a live or pre-recorded television show, often in Sports events.
Voice-over (also known as off-camera or off-stage commentary) is a production technique where a voice—that is not part of the narrative (non-diegetic)—is used in a radio, television production, filmmaking, theatre, or other presentations.
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server.
A web search engine is a software system that is designed to search for information on the World Wide Web.
WHOIS (pronounced as the phrase "who is") is a query and response protocol that is widely used for querying databases that store the registered users or assignees of an Internet resource, such as a domain name, an IP address block or an autonomous system, but is also used for a wider range of other information.
Willard Carroll Smith Jr. (born September 25, 1968) is an American actor, producer, rapper, comedian, and songwriter.
The Woodbury Soap Company is an American manufacturer of personal care products such as cold cream, facial cream, facial powder, after-shave talc and ear swabs.
The World Federation of Advertisers (WFA) is a global trade association for multi-national advertisers and national advertiser associations.
The World Wide Web (abbreviated WWW or the Web) is an information space where documents and other web resources are identified by Uniform Resource Locators (URLs), interlinked by hypertext links, and accessible via the Internet.
WPP plc is a British multinational advertising and public relations company with its main management office in London, England, and its executive office in Dublin, Ireland.
Xerox Corporation (also known as Xerox, stylized as xerox since 2008, and previously as XEROX or XeroX from 1960 to 2008) is an American global corporation that sells print and digital document solutions, and document technology products in more than 160 countries.
Xfinity is a trade name of Comcast Cable Communications, LLC, a subsidiary of the Comcast Corporation, used to market consumer cable television, internet, telephone, and wireless services provided by the company.
Y&R (originally Young & Rubicam) is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting.
Zinio LLC is a multi-platform distribution service for digital magazines, with more than 5,500 magazines from a wide range of publishers.
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