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Advertising agency

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An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. [1]

27 relations: Advertising, Agate (typography), Copywriting, Employment agency, Font, Francis Ayer, J. Walter Thompson, James Walter Thompson, James White (1775–1820), Law of agency, List of advertising agencies, Mathew Brady, McCann (company), Mobile marketing, N. W. Ayer & Son, New York Herald, News agency, Online advertising, Out-of-home advertising, Philadelphia, Principal (commercial law), Promotion (marketing), Radio advertisement, Robert E. Bonner, Television advertisement, The London Gazette, Typeface.


Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

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Agate (typography)

An agate (US) or ruby (UK) is a unit of typographical measure.

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Copywriting is the act of writing text for the purpose of advertising or other forms of marketing.

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Employment agency

An employment agency is an organization which matches employers to employees.

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In metal typesetting, a font was a particular size, weight and style of a typeface.

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Francis Ayer

Francis Wayland Ayer (February 4, 1848 – March 5, 1923) was an American advertising businessman.

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J. Walter Thompson


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James Walter Thompson

James Walter Thompson (October 28, 1847 – October 16, 1928) was the founder of the J. Walter Thompson advertising agency and a pioneer of many advertising techniques.

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James White (1775–1820)

James White was an English advertising agent, author and lifelong friend of Charles Lamb.

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Law of agency

The law of agency is an area of commercial law dealing with a set of contractual, quasi-contractual and non-contractual fiduciary relationships that involve a person, called the agent, that is authorized to act on behalf of another (called the principal) to create legal relations with a third party.

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List of advertising agencies

The five largest agencies, with their estimated worldwide revenues in 2014.

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Mathew Brady

Mathew B. Brady (May 18, 1822 – January 15, 1896) was one of the earliest photographers in American history, best known for his scenes of the Civil War.

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McCann (company)

McCann (formerly McCann Erickson) is an American global advertising agency network, with offices in 120 countries.

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Mobile marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

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N. W. Ayer & Son


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New York Herald

The New York Herald was a large-distribution newspaper based in New York City that existed between May 6, 1835, and 1924 when it merged with the New-York Tribune.

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News agency

A news agency is an organization that gathers news reports and sells them to subscribing news organizations, such as newspapers, magazines and radio and television broadcasters.

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Online advertising

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

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Out-of-home advertising

Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.

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Philadelphia is the largest city in the U.S. state and Commonwealth of Pennsylvania, and the sixth-most populous U.S. city, with a 2017 census-estimated population of 1,580,863.

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Principal (commercial law)

In commercial law, a principal is a person, legal or natural, who authorizes an agent to act to create one or more legal relationships with a third party.

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Promotion (marketing)

In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.

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Radio advertisement

In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements.

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Robert E. Bonner

Robert Edwin Bonner (1824 – July 6, 1899) was an American publisher, now best known for The New York Ledger, a weekly story newspaper.

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Television advertisement

A television advertisement (also called a television commercial, commercial or ad in American English, and known in British English as a TV advert or simply an advert) is a span of television programming produced and paid for by an organization.

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The London Gazette

The London Gazette is one of the official journals of record of the British government, and the most important among such official journals in the United Kingdom, in which certain statutory notices are required to be published.

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In typography, a typeface (also known as font family) is a set of one or more fonts each composed of glyphs that share common design features.

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[1] https://en.wikipedia.org/wiki/Advertising_agency

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