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Advertising (or advertizing) is a form of marketing communication used to promote or sell something, usually a business's product or service.
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An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).
An agate (US) or ruby (UK) is a unit of typographical measure.
Above the line (ATL), below the line (BTL), and through the line (TTL), in organizational business and marketing communications, are advertising techniques, or different strategies companies use to sell their products.
A brand (or marque for car model) is a name, term, design, symbol or other feature that distinguishes one seller's product from those of others.
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A business, also known as an enterprise or a firm, is an organization involved in the of goods, services, or both to consumers.
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A corporation is a company or group of people authorized to act as a single entity (legally a person) and recognized as such in law.
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An employment agency is an organization which matches employers to employees.
In metal typesetting, a font is a particular size, weight and style of a typeface.
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Francis Wayland Ayer (February 4, 1848 – March 5, 1923) was an American advertising businessman.
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A government is the system by which a state or community is controlled.
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James Walter Thompson (October 28, 1847 – October 16, 1928) was the namesake of the JWT advertising agency and a pioneer of many advertising techniques.
James White was an English advertising agent, author and lifelong friend of Charles Lamb.
The five largest agencies, with their estimated worldwide revenues in 2014.
Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting or selling that product, service, or brand.
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Mathew B. Brady (May 18, 1822 – January 15, 1896) was one of the first American photographers, best known for his scenes of the Civil War.
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Mobile marketing is marketing on or with a mobile device, such as a smart phone.
The New York Herald was a large distribution newspaper based in New York City that existed between May 6, 1835, and 1924.
A news agency is an organization that gathers news reports and sells them to subscribing news organizations, such as newspapers, magazines and radio and television broadcasters.
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A nonprofit organization (NPO, also known as a non-business entity) is an organization that uses its surplus revenues to further achieve its purpose or mission, rather than distributing its surplus income to the organization's directors (or equivalents) as profit or dividends.
Online advertising, also called online marketing or Internet advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Out of home advertising (or OOH advertising, OOH Media) is advertising that reaches the consumer while they are outside the home.
Philadelphia is the largest city in the U.S. state of Pennsylvania and the fifth-most-populous in the United States.
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Promotion is a term used frequently in marketing and is one of the market mix elements.
Commercial radio stations make most of their revenue selling "airtime" to advertisers.
Robert Edwin Bonner (1824–1899) was the proprietor of the New York newspaper New York Ledger and the owner of famous trotting horses.
Sales promotion is one of the five aspects of the promotional mix.
A television advertisement (variously called a television commercial, commercial or ad in American English, and known in British English as an advert) is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service.
The London Gazette is one of the official journals of record of the British government, and the most important among such official journals in the United Kingdom, in which certain statutory notices are required to be published.
In typography, a typeface (also known as font family) is a set of one or more fonts each composed of glyphs that share common design features.
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