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Ambush marketing

Index Ambush marketing

Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against competing advertisers. [1]

228 relations: Adhesive tape, Adidas, Allianz, Allianz Arena, American Civil Liberties Union, American Express, Anheuser-Busch, AOL, Apple Inc., Apple Store, Ashley Madison, Australian dollar, Australian Olympic Committee, Ball (association football), Bar, BBC News, Beats Electronics, Beijing National Stadium, Big Game (American football), Blimp, Bookmaker, Bose Corporation, British Olympic Association, Canadian Olympic Committee, CBS, Cease and desist, Centrica, Chartered Institute of Marketing, Colin Kaepernick, College football, College rivalry, Constitutionality, Credit card, Crowd control, Dave St. Peter, De minimis, Derek Redmond, Disco ball, Donovan W. Frank, EasyJet, Egg-and-spoon race, England 2018 FIFA World Cup bid, Eponym, Ericsson, Extramarital sex, Fair use, FIFA, FIFA World Cup, Free-rider problem, Freedom of speech, ..., General Motors, Global Language Monitor, Greeking, Guerrilla marketing, Hashtag, Hawker (trade), Headphones, Hearst Communications, Home run, Homosexuality, Hyundai, Hyundai Nexo, I Go to Rio, I'm going to Disney World!, Iberia (airline), Ice hockey at the 2018 Winter Olympics, Intellectual property, International Olympic Committee, IPhone 4S, IPhone 5, IPod Nano, ITV Sport, Jebel Musa (Morocco), Kate Grace, Keyword advertising, Kulula.com, Leeuwenhosen, Li Ning, Li-Ning, Lion, List of presidents of FIFA, Little Chef, London (disambiguation), London Olympic Games and Paralympic Games Act 2006, London Organising Committee of the Olympic and Paralympic Games, London, France, ManCrunch, Maple leaf, Marketing, Mayo Clinic, Michael Payne (executive), Miniskirt, Minneapolis, Minnesota Timberwolves, Minnesota Twins, Minnesota Vikings, MinnPost, Naming rights, National Breast Cancer Awareness Month, National Football League, National Hockey League, National Hockey League All-Star Game, National Olympic Committee, Netherlands national football team, New Orleans, New York Daily News, New Zealand, Nike, Inc., Nominative use, Non-penetrative sex, Oakland Estuary, Oakland International Airport, Oakland Raiders, Oakland–Alameda County Coliseum, Olympic Charter, Olympic Games, Olympic symbols, Olympic Village, Online dating service, Paddy Power, Paint recycling, Passing off, Passport, Peter Allen (musician), Phil Knight, Philips, Pop-up retail, Pub, Public domain, Public transport, Publicity stunt, Pyeongchang County, Quebec, Rafael van der Vaart, Reebok, Right of first refusal, Robbie Earle, Rogers Arena, Rona, Inc., Ruby Corp., Rule 40, Russia, Sally Gunnell, Samsung, Samsung Galaxy Note II, Samsung Galaxy S II, Samsung Galaxy S III, San Francisco, San Francisco Chronicle, Sanford Health, Security for the 2012 Summer Olympics, Sepp Blatter, Seven Network, Seven Network Olympic broadcasts, Seville Expo '92, Smartphone, Sochi, Someecards, South Africa, South Korea, Spalding (company), Sport, Sports minister, Stanford University, Star Tribune, Stephen Colbert, Subway (restaurant), Super Bowl, Super Bowl 50, Super Bowl commercials, Super Bowl XLIX, Super Bowl XLVII, Surgical tape, SW postcode area, Swinkels Family Brewers, Sylvie Meis, Target Center, Target Corporation, Target Field, Tee, Telstra, The Colbert Report, The Late Show with Stephen Colbert, The North Face, The Super Bowl Shuffle, Theme (narrative), Toyota, Trademark, Trademark infringement, Twitter, U.S. Bancorp, U.S. Bank Stadium, UEFA, UEFA Euro 1996, Umbro, Union Jack, United Kingdom, United States Olympic Committee, United States trademark law, University of California, Berkeley, Value (ethics), Visa Inc., Vuvuzela, Wells Fargo, XFL, YouTube, 1976 Summer Olympics, 1984 Summer Olympics, 1986 Asian Games, 1988 Summer Olympics, 1992 Summer Olympics, 1992 Winter Olympics, 1996 Summer Olympics, 1998 FIFA World Cup, 2000 Summer Olympics, 2003 Cricket World Cup, 2006 FIFA World Cup, 2008 Summer Olympics, 2008 Summer Olympics opening ceremony, 2010 FIFA World Cup, 2010 Winter Olympics, 2011 Rugby World Cup, 2012 Summer Olympics, 2014 Major League Baseball All-Star Game, 2014 Winter Olympics, 2016 Summer Olympics, 2016 United States Olympic Trials (track and field), 2018 Winter Olympics. Expand index (178 more) »

Adhesive tape

Adhesive tape refers to any one of a variety of combinations of backing materials coated with an adhesive.

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Adidas

Adidas AG (stylized as ɑdidɑs since 1949) is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.

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Allianz

Allianz SE is a European financial services company headquartered in Munich, Germany.

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Allianz Arena

Allianz Arena is a football stadium in Munich, Bavaria, Germany with a 75,000 seating capacity.

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American Civil Liberties Union

The American Civil Liberties Union (ACLU) is a nonprofit organization whose stated mission is "to defend and preserve the individual rights and liberties guaranteed to every person in this country by the Constitution and laws of the United States." Officially nonpartisan, the organization has been supported and criticized by liberal and conservative organizations alike.

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American Express

The American Express Company, also known as Amex, is an American multinational financial services corporation headquartered in Three World Financial Center in New York City.

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Anheuser-Busch

Anheuser-Busch Companies, LLC is an American brewing company headquartered in St. Louis, Missouri.

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AOL

AOL (formerly a company known as AOL Inc., originally known as America Online, and stylized as Aol.) is a web portal and online service provider based in New York.

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Apple Inc.

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.

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Apple Store

Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell Mac personal computers, iPhone smartphones, iPad tablet computers, iPod portable media players, Apple Watch smartwatches, Apple TV digital media players, software, and select third-party accessories.

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Ashley Madison

Ashley Madison, or The Ashley Madison Agency, is a Canadian online dating service and social networking service marketed to people who are married or in relationships.

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Australian dollar

The Australian dollar (sign: $; code: AUD) is the currency of the Commonwealth of Australia, including its external territories Christmas Island, Cocos (Keeling) Islands, and Norfolk Island, as well as the independent Pacific Island states of Kiribati, Nauru, Papua New Guinea, Tonga, Tuvalu, and Vanuatu.

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Australian Olympic Committee

The Australian Olympic Committee (AOC) is the National Olympic Committee responsible for developing, promoting and protecting the Olympic Movement in Australia.

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Ball (association football)

A football, soccer ball, or association football ball is the ball used in the sport of association football.

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Bar

A bar (also known as a saloon or a tavern or sometimes a pub or club, referring to the actual establishment, as in pub bar or savage club etc.) is a retail business establishment that serves alcoholic beverages, such as beer, wine, liquor, cocktails, and other beverages such as mineral water and soft drinks and often sell snack foods such as crisps (potato chips) or peanuts, for consumption on premises.

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BBC News

BBC News is an operational business division of the British Broadcasting Corporation (BBC) responsible for the gathering and broadcasting of news and current affairs.

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Beats Electronics

Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is a division of Apple Inc. that produces audio products.

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Beijing National Stadium

Beijing National Stadium, officially the National Stadium, also known as the Bird's Nest, is a stadium in Beijing.

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Big Game (American football)

Big Game is an American college football rivalry game played by the California Golden Bears football team of the University of California, Berkeley and the Stanford Cardinal football team of Stanford University.

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Blimp

A blimp, or non-rigid airship, is an airship (dirigible) or barrage balloon without an internal structural framework or a keel.

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Bookmaker

A bookmaker, bookie, or turf accountant is an organization or a person that accepts and pays off bets on sporting and other events at agreed-upon odds.

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Bose Corporation

Bose Corporation is a privately held American corporation, based in Framingham, Massachusetts, that designs, develops and sells audio equipment.

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British Olympic Association

The British Olympic Association (BOA) is the National Olympic Committee for the United Kingdom.

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Canadian Olympic Committee

The Canadian Olympic Committee - COC (Comité olympique canadien - COC) is the private, non-profit organization that represents Canada at the International Olympic Committee (IOC).

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CBS

CBS (an initialism of the network's former name, the Columbia Broadcasting System) is an American English language commercial broadcast television network that is a flagship property of CBS Corporation.

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Cease and desist

A cease and desist letter is a document sent to an individual or business to stop purportedly illegal activity ("cease") and not to restart it ("desist").

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Centrica

Centrica plc is a British multinational energy and services company with its headquarters in Windsor, Berkshire.

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Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) is a United Kingdom-based professional body offering training and qualification in Marketing and related subjects, focused on Marketing and Sales for business; together with ongoing support for members.

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Colin Kaepernick

Colin Rand Kaepernick (born November 3, 1987) is an American football quarterback who is currently a free agent.

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College football

College football is American football played by teams of student athletes fielded by American universities, colleges, and military academies, or Canadian football played by teams of student athletes fielded by Canadian universities.

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College rivalry

Pairs of schools, colleges and universities, especially when they are close to each other either geographically or in their areas of specialization, often establish a college rivalry with each other over the years.

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Constitutionality

Constitutionality is the condition of acting in accordance with an applicable constitution; the status of a law, a procedure, or an act's accordance with the laws or guidelines set forth in the applicable constitution.

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Credit card

A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services based on the cardholder's promise to the card issuer to pay them for the amounts so paid plus the other agreed charges.

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Crowd control

Crowd control is a public security practice where large crowds are managed to prevent the outbreak of crowd crushes, affray, fights involving drunk and disorderly people or riots.

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Dave St. Peter

Dave St.

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De minimis

De minimis is a Latin expression meaning "about minimal things", normally in the locutions de minimis non curat praetor ("The praetor does not concern himself with trifles") or de minimis non curat lex ("The law does not concern itself with trifles") a legal doctrine by which a court refuses to consider trifling matters.

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Derek Redmond

Derek Anthony Redmond (born 3 September 1965) is a retired British athlete.

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Disco ball

A disco ball (also known as a mirror ball or glitter ball) is a roughly spherical object that reflects light directed at it in many directions, producing a complex display.

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Donovan W. Frank

Donovan W. Frank (born 1951) is a Senior United States District Judge of the United States District Court for the District of Minnesota.

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EasyJet

EasyJet Airline Company Limited, styled as easyJet, is a British low-cost carrier airline headquartered at London Luton Airport.

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Egg-and-spoon race

An egg-and-spoon race is a sporting event in which participants must balance an egg or similarly shaped item upon a spoon and race with it to the finishing line.

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England 2018 FIFA World Cup bid

England 2018 was the Football Association's unsuccessful bid for the right to host the 2018 FIFA World Cup.

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Eponym

An eponym is a person, place, or thing after whom or after which something is named, or believed to be named.

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Ericsson

Ericsson (Telefonaktiebolaget L. M. Ericsson) is a Swedish multinational networking and telecommunications company headquartered in Stockholm.

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Extramarital sex

Extramarital sex occurs when a married person engages in sexual activity with someone other than his or her spouse.

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Fair use

Fair use is a doctrine in the law of the United States that permits limited use of copyrighted material without having to first acquire permission from the copyright holder.

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FIFA

The Fédération Internationale de Football Association (FIFA; French for "International Federation of Association Football") is an association which describes itself as an international governing body of association football, futsal, and beach soccer.

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FIFA World Cup

The FIFA World Cup, often simply called the World Cup, is an international association football competition contested by the senior men's national teams of the members of the Fédération Internationale de Football Association (FIFA), the sport's global governing body.

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Free-rider problem

In economics, the free-rider problem occurs when those who benefit from resources, public goods, or services do not pay for them, which results in an underprovision of those goods or services.

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Freedom of speech

Freedom of speech is a principle that supports the freedom of an individual or a community to articulate their opinions and ideas without fear of retaliation, censorship, or sanction.

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General Motors

General Motors Company, commonly referred to as General Motors (GM), is an American multinational corporation headquartered in Detroit that designs, manufactures, markets, and distributes vehicles and vehicle parts, and sells financial services.

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Global Language Monitor

The Global Language Monitor (GLM) is an Austin, Texas-based company that collectively documents, analyzes, and tracks trends in language usage worldwide, with a particular emphasis upon the English language.

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Greeking

Greeking is a style of displaying or rendering text or symbols, not always from the Greek alphabet.

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Guerrilla marketing

Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend.

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Hashtag

A hashtag is a type of metadata tag used on social networks such as Twitter and other microblogging services, allowing users to apply dynamic, user-generated tagging which makes it possible for others to easily find messages with a specific theme or content; it allows easy, informal markup of folk taxonomy without need of any formal taxonomy or markup language.

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Hawker (trade)

A hawker is a vendor of merchandise that can be easily transported; the term is roughly synonymous with peddler or costermonger.

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Headphones

Headphones (or head-phones in the early days of telephony and radio) are a pair of small loudspeaker drivers worn on or around the head over a user's ears.

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Hearst Communications

Hearst Communications, often referred to simply as Hearst, is an American mass media and business information conglomerate based in New York City, New York.

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Home run

In baseball, a home run (abbreviated HR) is scored when the ball is hit in such a way that the batter is able to circle the bases and reach home safely in one play without any errors being committed by the defensive team in the process.

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Homosexuality

Homosexuality is romantic attraction, sexual attraction or sexual behavior between members of the same sex or gender.

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Hyundai

Hyundai Group is a multinational (conglomerate) headquartered in Seoul, South Korea.

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Hyundai Nexo

The Hyundai Nexo is a hydrogen fuel cell powered crossover SUV that was revealed at the 2018 Consumer Electronics Show on January 8, 2018.

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I Go to Rio

"I Go to Rio" is a popular song written by Peter Allen and Adrienne Anderson, and performed by Allen.

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I'm going to Disney World!

"I'm going to Disney World!" and "I'm going to Disneyland!" are advertising slogans used in a series of television commercials by The Walt Disney Company that began airing in 1987.

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Iberia (airline)

Iberia, legally incorporated as Iberia, Líneas Aéreas de España, S.A. Operadora, Sociedad Unipersonal, is the flag carrier airline of Spain, founded in 1927.

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Ice hockey at the 2018 Winter Olympics

The ice hockey competitions of the 2018 Winter Olympics were played at two venues within the Gangneung Coastal Cluster in Gangneung, South Korea.

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Intellectual property

Intellectual property (IP) is a category of property that includes intangible creations of the human intellect, and primarily encompasses copyrights, patents, and trademarks.

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International Olympic Committee

The International Olympic Committee (IOC; French: Comité International Olympique, CIO) is a Swiss private non-governmental organisation based in Lausanne, Switzerland, which is the authority responsible for the modern Olympic Games.

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IPhone 4S

The iPhone 4S (retroactively stylized with a lowercase 's' as iPhone 4s as of September 2013) is a smartphone that was designed and marketed by Apple Inc. It is the fifth generation of the iPhone, succeeding the iPhone 4 and preceding the iPhone 5.

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IPhone 5

The iPhone 5 is a smartphone designed and marketed by Apple Inc. It is the sixth generation of the iPhone, succeeding the iPhone 4S and preceding the iPhone 5S and iPhone 5C.

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IPod Nano

The iPod Nano (stylized and marketed as iPod nano) is a portable media player designed and marketed by Apple Inc. The first generation model was introduced on September 7, 2005, as a replacement for the iPod Mini, using flash memory for storage.

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ITV Sport

ITV Sport is a sport producer for ITV.

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Jebel Musa (Morocco)

Jebel Musa (in Berber Adrar n Moussa; meaning Mount Moses) is a mountain in the northernmost part of Morocco, on the African side of the Strait of Gibraltar.

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Kate Grace

Kate Grace (born October 24, 1988) is an American middle distance runner.

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Keyword advertising

Keyword advertising is a form of online advertising in which an advertiser pays to have an advertisement appear in the results listing when a person uses a particular phrase to search the Web, typically by employing a search engine.

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Kulula.com

kulula.com, sometimes simply known as kulula, (from the Nguni languages of Zulu and Xhosa, meaning It's easy) is a South African low-cost airline, operating on major domestic routes from O. R. Tambo International Airport and Lanseria International Airport, both just outside Johannesburg.

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Leeuwenhosen

Leeuwenhosen (singular leeuwenhose) are orange-colored, lion-tailed overalls distributed by the Bavaria Brewery, a popular Dutch beer brewery, during the 2006 FIFA World Cup.

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Li Ning

Li Ning (born March 10, 1963 in Laibin, Guangxi) is a retired Chinese gymnast and entrepreneur.

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Li-Ning

Li-Ning Company Limited is a Chinese company which makes athletic shoes and sporting goods.

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Lion

The lion (Panthera leo) is a species in the cat family (Felidae).

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List of presidents of FIFA

The following is a list of presidents of the Fédération Internationale de Football Association (FIFA), the world association football governing body.

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Little Chef

Little Chef was a chain of roadside restaurants in the United Kingdom, founded in 1958 by entrepreneur Sam Alper, and modelled on American diners.

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London (disambiguation)

London is the capital and largest city of both England and the United Kingdom.

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London Olympic Games and Paralympic Games Act 2006

The London Olympic Games and Paralympic Games Act 2006 (c 12) is an Act of the Parliament of the United Kingdom.

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London Organising Committee of the Olympic and Paralympic Games

The London Organising Committee of the Olympic and Paralympic Games (LOCOG) was the organisation responsible for overseeing the planning and development of the 2012 Summer Olympic and Paralympic Games.

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London, France

London is a small agricultural village in the commune of Savigny-sur-Seille in the Arrondissement of Louhans in Saône-et-Loire, Burgundy, France.

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ManCrunch

ManCrunch is an online dating website specifically aimed at male homosexual relationships, owned by the Toronto-based Avid Life Media, the same company responsible for the Ashley Madison adultery service and other similarly unconventional dating sites.

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Maple leaf

The maple leaf is the characteristic leaf of the maple tree, and is the most widely recognized national symbol of Canada.

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Marketing

Marketing is the study and management of exchange relationships.

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Mayo Clinic

The Mayo Clinic is a nonprofit academic medical center based in Rochester, Minnesota focused on integrated clinical practice, education, and research.

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Michael Payne (executive)

Michael Robert Payne (born 25 March 1958) is an English and Irish marketing executive and author, for many years head of the marketing division of the International Olympic Committee (IOC) and from 2012 with Formula One Group.

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Miniskirt

A miniskirt (sometimes hyphenated as mini-skirt or separated as mini skirt) is a skirt with a hemline well above the knees, generally at mid-thigh level, normally no longer than below the buttocks; and a dress with such a hemline is called a minidress or a miniskirt dress.

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Minneapolis

Minneapolis is the county seat of Hennepin County, and the larger of the Twin Cities, the 16th-largest metropolitan area in the United States.

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Minnesota Timberwolves

The Minnesota Timberwolves (also commonly known as the Wolves) are an American professional basketball team based in Minneapolis, Minnesota.

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Minnesota Twins

The Minnesota Twins are an American professional baseball team based in Minneapolis, Minnesota.

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Minnesota Vikings

The Minnesota Vikings are a professional American football team based in Minneapolis, Minnesota.

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MinnPost

MinnPost is a nonprofit online newspaper in Minneapolis, founded in 2007, with a focus on Minnesota news.

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Naming rights

Naming rights are a financial transaction and form of advertising whereby a corporation or other entity purchases the right to name a facility or event, typically for a defined period of time.

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National Breast Cancer Awareness Month

Breast Cancer Awareness Month (BCAM), also referred to in America as National Breast Cancer Awareness Month (NBCAM), is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure.

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National Football League

The National Football League (NFL) is a professional American football league consisting of 32 teams, divided equally between the National Football Conference (NFC) and the American Football Conference (AFC).

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National Hockey League

The National Hockey League (NHL; Ligue nationale de hockey—LNH) is a professional ice hockey league in North America, currently comprising 31 teams: 24 in the United States and 7 in Canada.

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National Hockey League All-Star Game

The National Hockey League All-Star Game (Match des Étoiles de la Ligue Nationale de Hockey) is an exhibition ice hockey game that is traditionally held during the regular season of the National Hockey League (NHL), with many of the League's star players playing against each other.

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National Olympic Committee

A National Olympic Committee (NOC) is a national constituent of the worldwide Olympic movement.

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Netherlands national football team

The Netherlands national football team (Het Nederlands Elftal) represents the Netherlands in international football.

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New Orleans

New Orleans (. Merriam-Webster.; La Nouvelle-Orléans) is a major United States port and the largest city and metropolitan area in the state of Louisiana.

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New York Daily News

The New York Daily News, officially titled Daily News, is an American newspaper based in New York City.

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New Zealand

New Zealand (Aotearoa) is a sovereign island country in the southwestern Pacific Ocean.

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Nike, Inc.

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

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Nominative use

Nominative use, also "nominative fair use", is a legal doctrine that provides an affirmative defense to trademark infringement as enunciated by the United States Ninth Circuit, by which a person may use the trademark of another as a reference to describe the other product, or to compare it to their own.

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Non-penetrative sex

Non-penetrative sex or outercourse is sexual activity that usually does not include sexual penetration.

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Oakland Estuary

The Oakland Estuary is the strait in the San Francisco Bay Area, California, separating the cities of Oakland and Alameda and the Alameda Island from the East Bay mainland.

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Oakland International Airport

Oakland International Airport is an international airport in Oakland, California, United States.

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Oakland Raiders

The Oakland Raiders are a professional American football franchise based in Oakland, California.

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Oakland–Alameda County Coliseum

The Oakland–Alameda County Coliseum, often referred to as the Oakland Coliseum, is a multi-purpose stadium in Oakland, California, United States, which is home to both the Oakland Athletics of Major League Baseball (MLB) and the Oakland Raiders of the National Football League (NFL).

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Olympic Charter

The Olympic Charter is a set of rules and guidelines for the organisation of the Olympic Games, and for governing the Olympic movement.

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Olympic Games

The modern Olympic Games or Olympics (Jeux olympiques) are leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions.

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Olympic symbols

The Olympic symbols are icons, flags and symbols used by the International Olympic Committee (IOC) to elevate the Olympic Games.

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Olympic Village

An Olympic Village is an accommodation center built for the Olympic Games, usually within an Olympic Park or elsewhere in a host city.

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Online dating service

Online dating (or Internet dating) is a system that enables people to find and introduce themselves to new personal connections over the Internet, usually with the goal of developing personal, romantic, or sexual relationships.

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Paddy Power

Paddy Power is an Irish bookmaker founded in 1988 in Dublin, Ireland.

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Paint recycling

Paint is a recyclable item.

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Passing off

In common law countries such as England, Australia and New Zealand, passing off is a common law tort which can be used to enforce unregistered trade mark rights.

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Passport

A passport is a travel document, usually issued by a country's government, that certifies the identity and nationality of its holder primarily for the purpose of international travel.

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Peter Allen (musician)

Peter Allen (born Peter Richard Woolnough; 10 February 1944 – 18 June 1992) was an Australian-born singer-songwriter, musician and entertainer, known for his flamboyant stage persona and lavish costumes.

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Phil Knight

Philip Hampson Knight (born February 24, 1938) is an American business magnate and philanthropist.

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Philips

Koninklijke Philips N.V. (Philips, stylized as PHILIPS) is a Dutch multinational technology company headquartered in Amsterdam currently focused in the area of healthcare.

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Pop-up retail

Pop-up retail, also known as pop-up store (pop-up shop in the UK, Australia and Ireland) or flash retailing, is a trend of opening short-term sales spaces that started in Los Angeles and now pop up all over the United States, Canada, China, Japan, Mexico, France, Germany, the United Kingdom and Australia.

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Pub

A pub, or public house, is an establishment licensed to sell alcoholic drinks, which traditionally include beer (such as ale) and cider.

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Public domain

The public domain consists of all the creative works to which no exclusive intellectual property rights apply.

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Public transport

Public transport (also known as public transportation, public transit, or mass transit) is transport of passengers by group travel systems available for use by the general public, typically managed on a schedule, operated on established routes, and that charge a posted fee for each trip.

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Publicity stunt

A publicity stunt is a planned event designed to attract the public's attention to the event's organizers or their cause.

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Pyeongchang County

Pyeongchang (in full, Pyeongchang-gun) is a county in the province of Gangwon-do, South Korea, located in the Taebaek Mountains region.

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Quebec

Quebec (Québec)According to the Canadian government, Québec (with the acute accent) is the official name in French and Quebec (without the accent) is the province's official name in English; the name is.

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Rafael van der Vaart

Rafael Ferdinand van der Vaart (born 11 February 1983) is a Dutch professional footballer who last played for Danish club FC Midtjylland as an attacking midfielder.

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Reebok

Reebok is a global athletic footwear and apparel company, operating as a subsidiary of German sportsgiant Adidas since 2005.

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Right of first refusal

Right of first refusal (ROFR or RFR) is a contractual right that gives its holder the option to enter a business transaction with the owner of something, according to specified terms, before the owner is entitled to enter into that transaction with a third party.

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Robbie Earle

Robert Fitzgerald Earle MBE (born 27 January 1965) is an English-born Jamaican former international footballer who played as a midfielder.

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Rogers Arena

Rogers Arena is an indoor sports arena located at 800 Griffiths Way in the downtown area of Vancouver, British Columbia, Canada.

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Rona, Inc.

Rona, Inc. was a Canadian-owned retailer of home improvement and construction products and services, but has since been purchased by Lowe’s which is an American chain.

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Ruby Corp.

Ruby Corp. (formerly Avid Life Media) is an Internet media company based in Toronto.

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Rule 40

Rule 40 is a by-law in the Olympic Charter stating that only approved sponsors may reference "Olympic-related terms".

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Russia

Russia (rɐˈsʲijə), officially the Russian Federation (p), is a country in Eurasia. At, Russia is the largest country in the world by area, covering more than one-eighth of the Earth's inhabited land area, and the ninth most populous, with over 144 million people as of December 2017, excluding Crimea. About 77% of the population live in the western, European part of the country. Russia's capital Moscow is one of the largest cities in the world; other major cities include Saint Petersburg, Novosibirsk, Yekaterinburg and Nizhny Novgorod. Extending across the entirety of Northern Asia and much of Eastern Europe, Russia spans eleven time zones and incorporates a wide range of environments and landforms. From northwest to southeast, Russia shares land borders with Norway, Finland, Estonia, Latvia, Lithuania and Poland (both with Kaliningrad Oblast), Belarus, Ukraine, Georgia, Azerbaijan, Kazakhstan, China, Mongolia and North Korea. It shares maritime borders with Japan by the Sea of Okhotsk and the U.S. state of Alaska across the Bering Strait. The East Slavs emerged as a recognizable group in Europe between the 3rd and 8th centuries AD. Founded and ruled by a Varangian warrior elite and their descendants, the medieval state of Rus arose in the 9th century. In 988 it adopted Orthodox Christianity from the Byzantine Empire, beginning the synthesis of Byzantine and Slavic cultures that defined Russian culture for the next millennium. Rus' ultimately disintegrated into a number of smaller states; most of the Rus' lands were overrun by the Mongol invasion and became tributaries of the nomadic Golden Horde in the 13th century. The Grand Duchy of Moscow gradually reunified the surrounding Russian principalities, achieved independence from the Golden Horde. By the 18th century, the nation had greatly expanded through conquest, annexation, and exploration to become the Russian Empire, which was the third largest empire in history, stretching from Poland on the west to Alaska on the east. Following the Russian Revolution, the Russian Soviet Federative Socialist Republic became the largest and leading constituent of the Union of Soviet Socialist Republics, the world's first constitutionally socialist state. The Soviet Union played a decisive role in the Allied victory in World War II, and emerged as a recognized superpower and rival to the United States during the Cold War. The Soviet era saw some of the most significant technological achievements of the 20th century, including the world's first human-made satellite and the launching of the first humans in space. By the end of 1990, the Soviet Union had the world's second largest economy, largest standing military in the world and the largest stockpile of weapons of mass destruction. Following the dissolution of the Soviet Union in 1991, twelve independent republics emerged from the USSR: Russia, Ukraine, Belarus, Kazakhstan, Uzbekistan, Armenia, Azerbaijan, Georgia, Kyrgyzstan, Moldova, Tajikistan, Turkmenistan and the Baltic states regained independence: Estonia, Latvia, Lithuania; the Russian SFSR reconstituted itself as the Russian Federation and is recognized as the continuing legal personality and a successor of the Soviet Union. It is governed as a federal semi-presidential republic. The Russian economy ranks as the twelfth largest by nominal GDP and sixth largest by purchasing power parity in 2015. Russia's extensive mineral and energy resources are the largest such reserves in the world, making it one of the leading producers of oil and natural gas globally. The country is one of the five recognized nuclear weapons states and possesses the largest stockpile of weapons of mass destruction. Russia is a great power as well as a regional power and has been characterised as a potential superpower. It is a permanent member of the United Nations Security Council and an active global partner of ASEAN, as well as a member of the G20, the Shanghai Cooperation Organisation (SCO), the Council of Europe, the Asia-Pacific Economic Cooperation (APEC), the Organization for Security and Co-operation in Europe (OSCE), and the World Trade Organization (WTO), as well as being the leading member of the Commonwealth of Independent States (CIS), the Collective Security Treaty Organization (CSTO) and one of the five members of the Eurasian Economic Union (EEU), along with Armenia, Belarus, Kazakhstan and Kyrgyzstan.

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Sally Gunnell

Sally Jane Janet Gunnell (born 29 July 1966) is a British former track and field athlete who won the 1992 Olympic gold medal in the 400 m hurdles.

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Samsung

Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul.

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Samsung Galaxy Note II

The Samsung Galaxy Note II is an Android phablet smartphone.

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Samsung Galaxy S II

The Samsung Galaxy S II is a touchscreen-enabled, slate-format Android smartphone designed, developed, and marketed by Samsung Electronics.

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Samsung Galaxy S III

The Samsung Galaxy S III (or Galaxy S3) is a Android smartphone designed, developed, and marketed by Samsung Electronics.

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San Francisco

San Francisco (initials SF;, Spanish for 'Saint Francis'), officially the City and County of San Francisco, is the cultural, commercial, and financial center of Northern California.

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San Francisco Chronicle

The San Francisco Chronicle is a newspaper serving primarily the San Francisco Bay Area of the U.S. state of California.

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Sanford Health

Sanford Health is a non-profit, integrated health care delivery system, with its headquarters in Sioux Falls, South Dakota, with additional offices in Fargo and Bismarck, North Dakota, and Bemidji, Minnesota.

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Security for the 2012 Summer Olympics

The security preparations for the 2012 Summer Olympics—with the exception of the air counter-terrorist plan, which was a RAF responsibility—was led by the police, with 13,000 officers available, supported by 17,000 members of the armed forces.

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Sepp Blatter

Joseph "Sepp" Blatter (born 10 March 1936) is a Swiss football administrator who was the eighth president of FIFA (Fédération Internationale de Football Association) from 1998 to 2015.

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Seven Network

The Seven Network (commonly known as Channel Seven or simply Seven) is a major Australian commercial free-to-air television network.

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Seven Network Olympic broadcasts

The broadcasts of Summer and Winter Olympic Games produced by Seven Sport is televised on the Seven Network in Australia.

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Seville Expo '92

The Universal Exposition of Seville (Expo '92) took place from Monday, April 20 to Monday, October 12, 1992 on La Isla de La Cartuja (Cartuja Island), Seville, Spain.

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Smartphone

A smartphone is a handheld personal computer with a mobile operating system and an integrated mobile broadband cellular network connection for voice, SMS, and Internet data communication; most, if not all, smartphones also support Wi-Fi.

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Sochi

Sochi (a) is a city in Krasnodar Krai, Russia, located on the Black Sea coast near the border between Georgia/Abkhazia and Russia.

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Someecards

Someecards.com is a free online e-cards service created by Brook Lundy and Duncan Mitchell.

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South Africa

South Africa, officially the Republic of South Africa (RSA), is the southernmost country in Africa.

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South Korea

South Korea, officially the Republic of Korea (대한민국; Hanja: 大韓民國; Daehan Minguk,; lit. "The Great Country of the Han People"), is a country in East Asia, constituting the southern part of the Korean Peninsula and lying east to the Asian mainland.

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Spalding (company)

Spalding is an American sporting goods company founded by Albert Spalding in Chicago, Illinois in 1876.

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Sport

Sport (British English) or sports (American English) includes all forms of competitive physical activity or games which, through casual or organised participation, aim to use, maintain or improve physical ability and skills while providing enjoyment to participants, and in some cases, entertainment for spectators.

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Sports minister

A minister of sport (or sports minister) is a position in the governments of some countries responsible for dealing with sports.

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Stanford University

Stanford University (officially Leland Stanford Junior University, colloquially the Farm) is a private research university in Stanford, California.

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Star Tribune

The Star Tribune is the largest newspaper in Minnesota.

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Stephen Colbert

Stephen Tyrone Colbert (born May 13, 1964) is an American comedian, writer, producer, actor, and television host.

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Subway (restaurant)

Subway is an American privately held fast food restaurant franchise that primarily sells submarine sandwiches (subs) and salads.

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Super Bowl

The Super Bowl is the annual championship game of the National Football League (NFL).

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Super Bowl 50

Super Bowl 50 was an American football game to determine the champion of the National Football League (NFL) for the 2015 season.

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Super Bowl commercials

The U.S. television broadcast of the Super Bowl – the championship game of the National Football League (NFL) – features many high-profile television commercials, colloquially known as Super Bowl ads.

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Super Bowl XLIX

Super Bowl XLIX was an American football game played to determine the champion of the National Football League (NFL) for the 2014 season.

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Super Bowl XLVII

Super Bowl XLVII was an American football game between the American Football Conference (AFC) champion Baltimore Ravens and the National Football Conference (NFC) champion San Francisco 49ers to decide the National Football League (NFL) champion for the 2012 season.

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Surgical tape

Surgical tape or medical tape is a type of pressure-sensitive adhesive tape used in medicine and first aid to hold a bandage or other dressing onto a wound.

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SW postcode area

The SW (South Western) postcode area, also known as the London SW postcode area, is a group of postcode districts covering part of southwest London, England.

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Swinkels Family Brewers

Swinkels Family Brewers (formerly Bavaria Brewery) is a family business from Noord-Brabant in the Netherlands, that is active in the beer, soft drink and malt sector.

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Sylvie Meis

Sylvie Françoise Meis (born 13 April 1978) is a Dutch television personality and model of Indonesian origin.

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Target Center

Target Center is a multi-purpose arena located in downtown Minneapolis, Minnesota.

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Target Corporation

Target Corporation is the second-largest department store retailer in the United States, behind Walmart, and is a component of the S&P 500 Index.

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Target Field

Target Field is a baseball park in the historic warehouse (or North Loop) district of downtown Minneapolis.

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Tee

A tee is a stand used to support a stationary ball so that the player can strike it, particularly in golf, tee ball, American football, and rugby.

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Telstra

Telstra Corporation Ltd. (known as Telstra) is Australia's largest telecommunications company which builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other products and services.

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The Colbert Report

The Colbert Report is an American late-night talk and news satire television program hosted by Stephen Colbert that aired four days a week on Comedy Central from October 17, 2005 to December 18, 2014 for 1,447 episodes.

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The Late Show with Stephen Colbert

The Late Show with Stephen Colbert is an American late-night talk show hosted by Stephen Colbert, which premiered on September 8, 2015.

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The North Face

The North Face, Inc. is an American outdoor product company specializing in outerwear, fleece, coats, shirts, footwear, and equipment such as backpacks, tents, and sleeping bags.

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The Super Bowl Shuffle

"The Super Bowl Shuffle" is a rap song performed by players of the Chicago Bears football team in.

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Theme (narrative)

In contemporary literary studies, a theme is the central topic a text treats.

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Toyota

, usually shortened to Toyota, is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan.

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Trademark

A trademark, trade mark, or trade-markThe styling of trademark as a single word is predominantly used in the United States and Philippines only, while the two-word styling trade mark is used in many other countries around the world, including the European Union and Commonwealth and ex-Commonwealth jurisdictions (although Canada officially uses "trade-mark" pursuant to the Trade-mark Act, "trade mark" and "trademark" are also commonly used).

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Trademark infringement

Trademark infringement is a violation of the exclusive rights attached to a trademark without the authorization of the trademark owner or any licensees (provided that such authorization was within the scope of the licence).

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Twitter

Twitter is an online news and social networking service on which users post and interact with messages known as "tweets".

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U.S. Bancorp

U.S. Bancorp (stylized as us bancorp) is a bank holding company based in Minneapolis, Minnesota.

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U.S. Bank Stadium

U.S. Bank Stadium is an enclosed stadium in Minneapolis, Minnesota.

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UEFA

The Union of European Football Associations (UEFA; Union des Associations Européennes de Football; Vereinigung Europäischer Fußballverbände) is the administrative body for association football in Europe, although several member states are primarily or entirely located in Asia.

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UEFA Euro 1996

The 1996 UEFA European Football Championship, commonly referred to as Euro 96, was the 10th UEFA European Championship, a quadrennial football tournament contested by European nations and organised by UEFA.

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Umbro

Umbro is an English sportswear and football equipment supplier based in Manchester, England.

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Union Jack

The Union Jack, or Union Flag, is the national flag of the United Kingdom.

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United Kingdom

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain,Usage is mixed with some organisations, including the and preferring to use Britain as shorthand for Great Britain is a sovereign country in western Europe.

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United States Olympic Committee

The United States Olympic Committee (USOC) is the National Olympic Committee for the United States.

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United States trademark law

A trademark is a word, phrase, or logo that identifies the source of goods or services.

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University of California, Berkeley

The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public research university in Berkeley, California.

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Value (ethics)

In ethics, value denotes the degree of importance of some thing or action, with the aim of determining what actions are best to do or what way is best to live (normative ethics), or to describe the significance of different actions.

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Visa Inc.

Visa Inc. (also known as Visa, stylized as VISA) is an American multinational financial services corporation headquartered in Foster City, California, United States.

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Vuvuzela

The vuvuzela, also known as lepatata (its Tswana name), is a plastic horn, about long, which produces a loud monotone note, typically around flat 3 (the B below middle C).

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Wells Fargo

Wells Fargo & Company is an American multinational financial services company headquartered in San Francisco, California, with central offices throughout the country.

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XFL

The XFL was a professional American football league that played its only season in 2001.

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YouTube

YouTube is an American video-sharing website headquartered in San Bruno, California.

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1976 Summer Olympics

The 1976 Summer Olympics, officially called the Games of the XXI Olympiad (French: Les XXIes olympiques d'été), was an international multi-sport event in Montreal, Quebec, in 1976, and the first Olympic Games held in Canada.

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1984 Summer Olympics

The 1984 Summer Olympics, officially known as the Games of the XXIII Olympiad, was an international multi-sport event that was held from July 28 to August 12, 1984, in Los Angeles (LA), California, United States.

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1986 Asian Games

The 10th Asian Games were held from September 20, 1986 to October 5, 1986, in Seoul, South Korea.

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1988 Summer Olympics

The 1988 Summer Olympics, officially known as the Games of the XXIV Olympiad (Korean), were an international multi-sport event celebrated from 17 September to 2 October 1988 in Seoul, South Korea.

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1992 Summer Olympics

The 1992 Summer Olympic Games (Spanish: Juegos Olímpicos de Verano de 1992; Catalan: Jocs Olímpics d'estiu de 1992), officially known as the Games of the XXV Olympiad, was an international multi-sport event celebrated in Barcelona, Catalonia, Spain in 1992.

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1992 Winter Olympics

The 1992 Winter Olympics, officially known as the XVI Olympic Winter Games (Les XVIes Jeux olympiques d'hiver), were a winter multi-sport event celebrated from 8 to 23 February 1992 in Albertville, France.

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1996 Summer Olympics

The 1996 Summer Olympics, officially known as the Games of the XXVI Olympiad and unofficially referred to as the Centennial Olympic Games, was an international multi-sport event that was celebrated from July 19 to August 4, 1996, in Atlanta, Georgia, United States.

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1998 FIFA World Cup

The 1998 FIFA World Cup was the 16th FIFA World Cup, the world championship for men's national association football teams.

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2000 Summer Olympics

The 2000 Summer Olympic Games, officially known as the Games of the XXVII Olympiad and commonly known as Sydney 2000 or the Millennium Olympic Games/Games of the New Millennium, were an international multi-sport event which was held between 15 September and 1 October 2000 in Sydney, New South Wales, Australia.

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2003 Cricket World Cup

The 2003 Cricket World Cup (known officially as ICC Cricket World Cup 2003) was the eighth Cricket World Cup, organized by the International Cricket Council (ICC).

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2006 FIFA World Cup

The 2006 FIFA World Cup was the 18th FIFA World Cup, the quadrennial international football world championship tournament.

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2008 Summer Olympics

The 2008 Summer Olympic Games, officially known as the Games of the XXIX Olympiad and commonly known as Beijing 2008, was an international multi-sport event that was held from 8 to 24 August 2008 in Beijing, China.

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2008 Summer Olympics opening ceremony

The 2008 Summer Olympics opening ceremony was held at the Beijing National Stadium, also known as the Bird's Nest.

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2010 FIFA World Cup

The 2010 FIFA World Cup was the 19th FIFA World Cup, the world championship for men's national association football teams.

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2010 Winter Olympics

The 2010 Winter Olympics, officially known as the XXI Olympic Winter Games (Les XXIes Jeux olympiques d'hiver) and commonly known as Vancouver 2010, informally the 21st Winter Olympics, was an international winter multi-sport event that was held from 12 to 28 February 2010 in Vancouver, British Columbia, Canada, with some events held in the surrounding suburbs of Richmond, West Vancouver and the University Endowment Lands, and in the nearby resort town of Whistler.

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2011 Rugby World Cup

The 2011 Rugby World Cup was the seventh Rugby World Cup, a quadrennial international rugby union competition inaugurated in 1987.

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2012 Summer Olympics

The 2012 Summer Olympics, formally the Games of the XXX Olympiad and commonly known as London 2012, was an international multi-sport event that was held from 27 July to 12 August 2012 in London, United Kingdom.

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2014 Major League Baseball All-Star Game

The 2014 Major League Baseball All-Star Game was the 85th edition of the Major League Baseball All-Star Game, held at Target Field in Minneapolis, Minnesota, the home of the Minnesota Twins.

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2014 Winter Olympics

The 2014 Winter Olympics, officially called the XXII Olympic Winter Games (Les XXIIes Jeux olympiques d'hiver) (r) and commonly known as Sochi 2014, was an international winter multi-sport event that was held from 7 to 23 February 2014 in Sochi, Krasnodar Krai, Russia, with opening rounds in certain events held on the eve of the opening ceremony, 6 February 2014.

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2016 Summer Olympics

The 2016 Summer Olympics (Jogos Olímpicos de Verão de 2016), officially known as the Games of the XXXI Olympiad and commonly known as Rio 2016, was an international multi-sport event that was held from 5 to 21 August 2016 in Rio de Janeiro, Brazil, with preliminary events in some sports beginning on 3 August.

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2016 United States Olympic Trials (track and field)

The 2016 United States Olympic Trials for track and field were held at Hayward Field in Eugene, Oregon.

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2018 Winter Olympics

The 2018 Winter Olympics, officially known as the XXIII Olympic Winter Games (Jeisipsamhoe Donggye Ollimpik) and commonly known as PyeongChang 2018, was an international winter multi-sport event that was held between 9 and 25 February 2018 in Pyeongchang County, Gangwon Province, South Korea, with the opening rounds for certain events held on 8 February 2018, the eve of the opening ceremony.

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References

[1] https://en.wikipedia.org/wiki/Ambush_marketing

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