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Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. [1]

35 relations: Advertising, AIDA (marketing), Cause of action, Choice architecture, Consumer Protection from Unfair Trading Regulations 2008, Contract of sale, Court, Cross-selling, Door-in-the-face technique, Federal Trade Commission, Foot-in-the-door technique, Forbes, Fraud, Hilton Worldwide, Introductory rate, Lawsuit, Loss leader, Low-ball, Marketing, Multi-level marketing, Outline of marketing, Permission marketing, Professional wrestling, Promotion (marketing), Resort fee, Retail, Rickrolling, Sales, Sunk cost, Top Gear (magazine), Trademark infringement, Trojan horse (business), United States, Upselling, Value added selling.


Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

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AIDA (marketing)

AIDA is an acronym that stands for Attention, Interest, Desire and Action.

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Cause of action

A cause of action, in law, is a set of facts sufficient to justify a right to sue to obtain money, property, or the enforcement of a right against another party.

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Choice architecture

Choice architecture is the design of different ways in which choices can be presented to consumers, and the impact of that presentation on consumer decision-making.

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Consumer Protection from Unfair Trading Regulations 2008

The Consumer Protection from Unfair Trading Regulations 2008 is a statutory instrument in the United Kingdom made under the European Communities Act 1972.

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Contract of sale

A contract of sale is a legal contract.

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A court is a tribunal, often as a government institution, with the authority to adjudicate legal disputes between parties and carry out the administration of justice in civil, criminal, and administrative matters in accordance with the rule of law.

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Cross-selling is the action or practice of selling an additional product or service to an existing customer.

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Door-in-the-face technique

The door-in-the-face (DITF) technique is a compliance method commonly studied in social psychology.

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Federal Trade Commission

The Federal Trade Commission (FTC) is an independent agency of the United States government, established in 1914 by the Federal Trade Commission Act.

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Foot-in-the-door technique

Foot-in-the-door (FITD) technique is a compliance tactic that aims at getting a person to agree to a large request by having them agree to a modest request first.

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Forbes is an American business magazine.

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In law, fraud is deliberate deception to secure unfair or unlawful gain, or to deprive a victim of a legal right.

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Hilton Worldwide

Hilton Worldwide Holdings Inc., formerly Hilton Hotels Corporation, is an American multinational hospitality company that manages and franchises a broad portfolio of hotels and resorts.

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Introductory rate

An introductory rate (also known as a teaser rate) is an interest rate charged to a customer during the initial stages of a loan.

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A lawsuit (or suit in law) is "a vernacular term for a suit, action, or cause instituted or depending between two private persons in the courts of law." A lawsuit is any proceeding by a party or parties against another in a court of law.

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Loss leader

A loss leader (also leader) is a pricing strategy where a product is sold at a price below its market cost to stimulate other sales of more profitable goods or services.

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The low-ball is a persuasion and selling technique in which an item or service is offered at a lower price than is actually intended to be charged, after which the price is raised to increase profits.

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Marketing is the study and management of exchange relationships.

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Multi-level marketing

Multi-level marketing (MLM) also called pyramid selling, network marketing, and referral marketing, is a marketing strategy for the sale of products or services where the revenue of the MLM company is derived from a non-salaried workforce selling the company's products/services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system.

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Outline of marketing

The following outline is provided as an overview of and topical guide to marketing: Marketing – social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants.

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Permission marketing

Permission marketing is a concept introduced in a book of the same name in 1999 by marketing guru Seth Godin.

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Professional wrestling

Professional wrestling (often shortened to pro wrestling or simply wrestling) is a form of sports entertainment which combines athletics with theatrical performance.

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Promotion (marketing)

In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.

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Resort fee

A resort fee, also called a facility fee, a destination fee, an amenity fee, an urban fee, or a resort charge, is a separate mandatory fee that a guest is charged by an accommodation provided in addition to a base room rate.

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Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

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Rickrolling, alternatively rick-rolling, is a prank and an Internet meme involving an unexpected appearance of the music video for the 1987 Rick Astley song "Never Gonna Give You Up".

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Sales is activity related to selling or the amount of goods or services sold in a given time period.

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Sunk cost

In economics and business decision-making, a sunk cost is a cost that has already been incurred and cannot be recovered (also known as retrospective cost).

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Top Gear (magazine)

Top Gear (stylised in-magazine as TopGear) is an automobile magazine owned by BBC Studios and published under contract by Immediate Media Company.

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Trademark infringement

Trademark infringement is a violation of the exclusive rights attached to a trademark without the authorization of the trademark owner or any licensees (provided that such authorization was within the scope of the licence).

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Trojan horse (business)

In business, a trojan horse is an advertising offer made by a company that is designed to draw potential customers by offering them cash or something of value for acceptance, but following acceptance, the buyer is forced to spend a much larger amount of money, either by being signed into a lengthy contract, from which exit is difficult, or by having money automatically drawn in some other method.

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United States

The United States of America (USA), commonly known as the United States (U.S.) or America, is a federal republic composed of 50 states, a federal district, five major self-governing territories, and various possessions.

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Upselling is a sales technique where a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale.

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Value added selling

Value added selling is one of several sales techniques that relies on building on the inherent value of a product or service.

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Redirects here:

Bait & switch, Bait and Switch, Bait and hook, Bait and switch, Bait n switch.


[1] https://en.wikipedia.org/wiki/Bait-and-switch

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