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Index Brand

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. [1]

262 relations: Adidas, Advertising, AIESEC, Airbnb, Alliteration, Altria, American Marketing Association, Amnesty International, Amphora, Ancient Rome, Apple Inc., Arm & Hammer, Aunt Jemima, Axe (brand), Baggage, Band-Aid, Bass Brewery, Beiersdorf, Ben & Jerry's, Betty Crocker, Black & Decker, Blind Stamp, Brand, Brand ambassador, Brand architecture, Brand awareness, Brand engagement, Brand equity, Brand extension, Brand licensing, Brand loyalty, Brand management, Brand valuation, Branding iron, Breast cancer awareness, Brewery, BSIN, Business, Business sector, Byzantine Empire, Cadbury, Cadbury Fingers, Campbell Soup Company, Cannibalization (marketing), Car model, Caterpillar Inc., Chanel, Charmin, Choice Hotels, Church & Dwight, ..., Chyawanprash, Cigarette, Cisco Systems, Co-branding, Coca-Cola, Coles Supermarkets, Colloquialism, Comcast, Commodity, Company, Consumer, Consumption (economics), Costco, Customer, Customer experience, Del Monte Foods, Design, Designer clothing, Dial (soap), Downy, Dunkin' Donuts, Dunlop (brands), Elizabeth Arden, Inc., Employer branding, Ennion, Environmentalism, Evernote, Factory, Fairfield Inn by Marriott, Fashion, Fashion accessory, Frosted Flakes, Fujifilm, Garum, Gatorade, General Motors, Generic brand, Generic trademark, Gillette, Go.com, Golden syrup, Goods, Green brands, Guild, Habitat for Humanity, Hallmark, Harley-Davidson, Häagen-Dazs, Head & Shoulders, Heinz, Hewlett-Packard, Honda, Horus Heresy, Howard Schultz, Huggies, Indus Valley Civilisation, Industrial Revolution, Industrialisation, Intangible asset, Intel, Intellectual property, Interior design, James Walter Thompson, Japan, Jetstar Airways, Jingle, Juicy Fruit, Kellogg's, Kimberly-Clark, Kinder Chocolate, Kleenex, Kool-Aid, Kraft Foods, Kroger, Legal name, Lewis Road Creamery, Lexus, Lifestyle brand, List of defunct consumer brands, Livestock branding, Logo, Lord of the Flies, Ludwig Mies van der Rohe, Lysol, Macy's, Market intelligence, Marketing, Marketing Accountability Standards Board, Marketing communications, Marketing mix modeling, Marketplace, Marks & Spencer, Marlboro (cigarette), Marlboro Friday, Marriott International, Mars, Incorporated, Mascot, Mercedes-Benz, Merchant, Metonymy, Michelin, Microsoft, Middle English, Motor vehicle, Mr. Whipple, Muji, Naomi Klein, Nation branding, National Center for Preservation Technology and Training, Nelson-Atkins Museum of Art, Neologism, Nestlé, Nike, Inc., Nivea, No Logo, Non-governmental organization, Nonprofit organization, Nylon, Old English, Old High German, Open Knowledge International, Oral-B, Paul Rand, Pears (soap), PepsiCo, Persil, Personal computer, Personality, Place branding, Popular culture, Porsche, Porsche Boxster/Cayman, Porsche Carrera, Private label, Procter & Gamble, Product differentiation, Product naming, Promotion (marketing), Puma (brand), Qantas, Quaker Oats Company, Radio, RadioShack, Ralcorp, Rebranding, Retail, Rhyme, Rishi, Rodeway Inn, Safeway Inc., Salt, Samsung, Sara Lee Corporation, Saul Bass, Sears, Seiko Epson, Slogan, Soap, Soap opera, Social media marketing, Social networking service, Sony, Sophilos, Special edition, Spectrum Brands, Stakeholder, Starbucks, Store brand, Surf (detergent), Synonym, Target audience, Tate & Lyle, Team, Television, Terroir, The Body Shop, The Brand Trust Report, The Horus Heresy (novels), The New York Times, The Walt Disney Company, Tide (brand), Tiffany Blue, Titulus pictus, Tony the Tiger, Touchpoint, Toyota, Trade name, Trademark, Twinings, Twitter, Umbrella brand, Uncle Ben's, Unilever, Unique selling proposition, United Kingdom, Value (ethics), Value proposition, Vedic period, Vicks, Virgin Australia, Virgin Group, Visual brand language, Vodafone, Wall Street, Walmart, Watermark, Whirlpool Corporation, Wood branding, Woolworths Supermarkets, World Wide Fund for Nature, Xerox, 7 Up. Expand index (212 more) »


Adidas AG (stylized as ɑdidɑs since 1949) is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.

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Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

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AIESEC is the world's largest non-profit youth-run organization.

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Airbnb is an American company which operates an online marketplace and hospitality service for people to lease or rent short-term lodging including holiday cottages, apartments, homestays, hostel beds, or hotel rooms, to participate in or facilitate experiences related to tourism such as walking tours, and to make reservations at restaurants.

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Alliteration is a figure of speech and a stylistic literary device which is identified by the repeated sound of the first or second letter in a series of words, or the repetition of the same letter sounds in stressed syllables of a phrase.

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Altria Group, Inc. (renamed from Philip Morris Companies Inc. on January 27, 2003) is an American corporation and one of the world's largest producers and marketers of tobacco, cigarettes and related products.

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American Marketing Association

The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012.

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Amnesty International

Amnesty International (commonly known as Amnesty or AI) is a London-based non-governmental organization focused on human rights.

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An amphora (Greek: ἀμφορεύς, amphoréus; English plural: amphorae or amphoras) is a type of container of a characteristic shape and size, descending from at least as early as the Neolithic Period.

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Ancient Rome

In historiography, ancient Rome is Roman civilization from the founding of the city of Rome in the 8th century BC to the collapse of the Western Roman Empire in the 5th century AD, encompassing the Roman Kingdom, Roman Republic and Roman Empire until the fall of the western empire.

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Apple Inc.

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.

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Arm & Hammer

Arm & Hammer is a registered trademark of Church & Dwight, a major American manufacturer of household products.

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Aunt Jemima

Aunt Jemima is a brand of pancake mix, syrup, and other breakfast foods owned by the Quaker Oats Company of Chicago, a subsidiary of PepsiCo.

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Axe (brand)

Axe or Lynx is a brand of male grooming products, owned by the British-Dutch company Unilever and marketed towards the young male demographic.

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Baggage or luggage consists of bags, cases, and containers which hold a traveller's articles while the traveler is in transit.

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Band-Aid is a brand name of American pharmaceutical and medical devices giant Johnson & Johnson's line of adhesive bandages.

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Bass Brewery

The Bass Brewery was founded in 1777 by William Bass in Burton-upon-Trent, England.

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Beiersdorf AG is a German personal-care company based in Hamburg, manufacturing personal-care products and pressure-sensitive adhesives.

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Ben & Jerry's

Ben & Jerry's Homemade Holdings Inc, trading and commonly known as Ben & Jerry's, is an American company that manufactures ice cream, frozen yogurt, and sorbet.

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Betty Crocker

Betty Crocker is a fictional character used in advertising campaigns for food and recipes.

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Black & Decker

Black & Decker Corporation was the name of an American manufacturer of power tools, accessories, hardware, home improvement products and technology based fastening systems headquartered in Towson, Maryland.

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Blind Stamp

A blind stamp ('blind' meaning uncoloured) is an image, design or lettering on an art print or book formed by creating a depression in the paper or other material.

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A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.

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Brand ambassador

A brand ambassador (sometimes also called a corporate ambassador) is a person who is hired by an organization or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales.

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Brand architecture

Brand architecture is the structure of brands within an organizational entity.

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Brand awareness

Brand awareness refers to the extent to which customers are able to recall or recognise a brand.

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Brand engagement

Brand engagement is the process of forming an emotional or rational attachment between a consumer and a brand.

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Brand equity

'Brand equity' is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more revenue simply from brand recognition; that is from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.

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Brand extension

Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.

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Brand licensing

Licensing means renting or leasing of an intangible asset.

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Brand loyalty

Brand loyalty is defined as positive feelings towards a brand and dedication to purchase the same product or service repeatedly now and in the future from the same brand, regardless of a competitor’s actions or changes in the environment.

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Brand management

In marketing, brand management is the analysis and planning on how that brand is perceived in the market.

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Brand valuation

Brand valuation is the job of estimating the total financial value of the brand.

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Branding iron

A branding iron is used for branding, pressing a heated metal shape against an object or livestock with the intention of leaving an identifying mark.

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Breast cancer awareness

Breast cancer awareness is an effort to raise awareness and reduce the stigma of breast cancer through education on symptoms and treatment.

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A brewery or brewing company is a business that makes and sells beer.

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The Brand Standard Identification Number (BSIN) is a 6-character alphanumeric unique identifier assigned by the Open Knowledge Foundation.

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Business is the activity of making one's living or making money by producing or buying and selling products (goods and services).

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Business sector

In economics, the business sector or corporate sector - sometimes popularly called simply "business" - is "the part of the economy made up by companies".

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Byzantine Empire

The Byzantine Empire, also referred to as the Eastern Roman Empire and Byzantium, was the continuation of the Roman Empire in its eastern provinces during Late Antiquity and the Middle Ages, when its capital city was Constantinople (modern-day Istanbul, which had been founded as Byzantium).

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Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company wholly owned by Mondelez International (originally Kraft Foods) since 2010.

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Cadbury Fingers

Fingers are a popular chocolate biscuit in the United Kingdom and Ireland which consists of a biscuit centre covered in chocolate.

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Campbell Soup Company

The Campbell Soup Company, also known as just Campbell's, is an American producer of canned soups and related products that are sold in 120 countries around the world.

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Cannibalization (marketing)

In marketing strategy, cannibalization refers to a reduction in sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer.

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Car model

A car model (or automobile model or model of car) is the name used by a manufacturer to market a range of similar cars.

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Caterpillar Inc.

Caterpillar Inc. is an American Fortune 100 corporation which designs, develops, engineers, manufactures, markets and sells machinery, engines, financial products and insurance to customers via a worldwide dealer network.

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Chanel S.A. is a French, privately held company owned by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of the couturière Gabrielle Bonheur Chanel.

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Charmin is an American brand of toilet paper manufactured by Procter & Gamble, best known for its 21-year advertising campaign relating the worries of a fictional storekeeper, Mr. Whipple.

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Choice Hotels

Choice Hotels International, Inc. is an American hospitality holding corporation based in Rockville, Maryland, in the United States.

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Church & Dwight

Church & Dwight Co, Inc. is a major American manufacturer of household products that is based in Ewing, New Jersey.

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Chyawanprash (also spelled chyavanaprasha, chyavanaprash, chyavanaprasam and chyawanaprash) is a cooked mixture of sugar, honey, ghee, Indian Gooseberry (amla), jam, sesame oil, berries and various herbs and spices.

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A cigarette is a narrow cylinder containing tobacco that is rolled into thin paper for smoking.

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Cisco Systems

Cisco Systems, Inc. is an American multinational technology conglomerate headquartered in San Jose, California, in the center of Silicon Valley, that develops, manufactures and sells networking hardware, telecommunications equipment and other high-technology services and products.

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Co-branding, is a marketing strategy that involves strategic alliance of multiple brand names jointly used on single product or service.

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Coca-Cola, or Coke (also Pemberton's Cola at certain Georgian vendors), is a carbonated soft drink produced by The Coca-Cola Company.

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Coles Supermarkets

Coles Supermarkets Australia Pty Ltd, trading as Coles, is an Australian supermarket, retail and consumer services chain, headquartered in Melbourne owned by parent company Wesfarmers.

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Everyday language, everyday speech, common parlance, informal language, colloquial language, general parlance, or vernacular (but this has other meanings too), is the most used variety of a language, which is usually employed in conversation or other communication in informal situations.

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Comcast Corporation (formerly registered as Comcast Holdings)Before the AT&T merger in 2001, the parent company was Comcast Holdings Corporation.

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In economics, a commodity is an economic good or service that has full or substantial fungibility: that is, the market treats instances of the good as equivalent or nearly so with no regard to who produced them.

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A company, abbreviated as co., is a legal entity made up of an association of people for carrying on a commercial or industrial enterprise.

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A consumer is a person or organization that use economic services or commodities.

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Consumption (economics)

Consumption is the process in which consumers (customers or buyers) purchase items on the market.

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Costco Wholesale Corporation, trading as Costco, is an American multinational corporation which operates a chain of membership-only warehouse clubs.

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In sales, commerce and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.

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Customer experience

In commerce, customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship.

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Del Monte Foods

Del Monte Foods, Inc (trading as Del Monte Foods) is a North American food production and distribution company headquartered at 3003 Oak Road, Walnut Creek, California, USA.

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Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction (as in architectural blueprints, engineering drawings, business processes, circuit diagrams, and sewing patterns).

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Designer clothing

Designer clothing is clothing that bears the logo of a recognizable fashion designer.

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Dial (soap)

Dial is a brand of soap and body wash.

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Downy is a brand name of fabric softener produced by Procter & Gamble and sold in the United States.

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Dunkin' Donuts

Dunkin' Donuts is an American global doughnut company and coffeehouse based in Canton, Massachusetts.

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Dunlop (brands)

Dunlop is a brand of tyre originally produced by the Dunlop Pneumatic Tyre Company from the end of the 19th century, taking its name from John Boyd Dunlop.

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Elizabeth Arden, Inc.

Elizabeth Arden, Inc. is a major American cosmetics, skin care and fragrance company founded by Elizabeth Arden.

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Employer branding

Employer brand is the term commonly used to describe reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers.

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Ennion was among one of the most prominent glassworkers of Ancient Rome, active from about 1 to 50 B.C. He is the first known maker (and/or workshop owner) of decorated mold-blown glass, and probably lived and worked in the city of Sidon, Lebanon.

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Environmentalism or environmental rights is a broad philosophy, ideology, and social movement regarding concerns for environmental protection and improvement of the health of the environment, particularly as the measure for this health seeks to incorporate the impact of changes to the environment on humans, animals, plants and non-living matter.

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Evernote is a mobile app designed for note taking, organizing, tasks lists, and archiving.

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A factory or manufacturing plant is an industrial site, usually consisting of buildings and machinery, or more commonly a complex having several buildings, where workers manufacture goods or operate machines processing one product into another.

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Fairfield Inn by Marriott

Fairfield Inn by Marriott is a low-cost, economy chain of hotels that are franchised by Marriott International.

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Fashion is a popular style, especially in clothing, footwear, lifestyle products, accessories, makeup, hairstyle and body.

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Fashion accessory

A fashion accessory is an item used to contribute, in a secondary manner, to the wearer's outfit, often used to complete an outfit and chosen to specifically complement the wearer's look.

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Frosted Flakes

No description.

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, trading as Fujifilm (stylized as FUJiFILM), or simply Fuji, is a Japanese multinational photography and imaging company headquartered in Tokyo.

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Garum was a fermented fish sauce used as a condiment in the cuisines of ancient Greece, Rome, and later Byzantium.

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The Gatorade Company, Inc. is an American manufacturer of sports-themed beverage and food products, built around its signature line of sports drinks.

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General Motors

General Motors Company, commonly referred to as General Motors (GM), is an American multinational corporation headquartered in Detroit that designs, manufactures, markets, and distributes vehicles and vehicle parts, and sells financial services.

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Generic brand

Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name.

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Generic trademark

A generic trademark, also known as a genericized trademark or proprietary eponym, is a trademark or brand name that, due to its popularity or significance, has become the generic name for, or synonymous with, a general class of product or service, usually against the intentions of the trademark's holder.

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Gillette is a brand of men's and women's safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G).

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Go.com (also known as The Go Network) is a landing page for Disney content, created as a joint venture between Infoseek and Disney Interactive.

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Golden syrup

Golden syrup or light treacle is a thick, amber-coloured form of inverted sugar syrup made in the process of refining sugar cane or sugar beet juice into sugar, or by treatment of a sugar solution with acid.

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In economics, goods are materials that satisfy human wants and provide utility, for example, to a consumer making a purchase of a satisfying product.

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Green brands

Green brands are those brands that consumers associate with environmental conservation and sustainable business practices.

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A guild is an association of artisans or merchants who oversee the practice of their craft/trade in a particular area.

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Habitat for Humanity

Habitat for Humanity International (HFHI), generally referred to as Habitat for Humanity or simply Habitat, is an international, non-governmental, and nonprofit organization, which was founded in 1976.

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A hallmark is an official mark or series of marks struck on items made of metal, mostly to certify the content of noble metals—such as platinum, gold, silver and in some nations, palladium.

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Harley-Davidson, Inc. (H-D), or Harley, is an American motorcycle manufacturer, founded in Milwaukee, Wisconsin in 1903.

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Häagen-Dazs is an American ice cream brand, established by Reuben and Rose Mattus in the Bronx, New York, in 1961.

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Head & Shoulders

Head & Shoulders (H&S) is an American brand of anti dandruff and non dandruff shampoo produced by parent company Procter & Gamble that was introduced in 1961.

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The H. J. Heinz Company, or Heinz, is an American food processing company with world headquarters in Pittsburgh, Pennsylvania.

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The Hewlett-Packard Company (commonly referred to as HP) or shortened to Hewlett-Packard was an American multinational information technology company headquartered in Palo Alto, California.

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is a Japanese public multinational conglomerate corporation primarily known as a manufacturer of automobiles, aircraft, motorcycles, and power equipment.

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Horus Heresy

The Horus Heresy is a series of novels set in the Warhammer 40,000 setting and published by Black Library.

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Howard Schultz

Howard Schultz (born July 19, 1953) is an American businessman.

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Huggies is the brand name of a disposable diaper marketed by Kimberly-Clark.

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Indus Valley Civilisation

The Indus Valley Civilisation (IVC), or Harappan Civilisation, was a Bronze Age civilisation (5500–1300 BCE; mature period 2600–1900 BCE) mainly in the northwestern regions of South Asia, extending from what today is northeast Afghanistan to Pakistan and northwest India.

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Industrial Revolution

The Industrial Revolution was the transition to new manufacturing processes in the period from about 1760 to sometime between 1820 and 1840.

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Industrialisation or industrialization is the period of social and economic change that transforms a human group from an agrarian society into an industrial society, involving the extensive re-organisation of an economy for the purpose of manufacturing.

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Intangible asset

An intangible asset is an asset that lacks physical substance or is out of warranty (unlike physical assets such as machinery and buildings) and usually is very hard to evaluate.

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Intel Corporation (stylized as intel) is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley.

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Intellectual property

Intellectual property (IP) is a category of property that includes intangible creations of the human intellect, and primarily encompasses copyrights, patents, and trademarks.

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Interior design

Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space.

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James Walter Thompson

James Walter Thompson (October 28, 1847 – October 16, 1928) was the founder of the J. Walter Thompson advertising agency and a pioneer of many advertising techniques.

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Japan (日本; Nippon or Nihon; formally 日本国 or Nihon-koku, lit. "State of Japan") is a sovereign island country in East Asia.

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Jetstar Airways

Jetstar Airways Pty Ltd, trading as Jetstar, is an Australian low-cost airline (self-described as "value based") headquartered in Melbourne.

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A jingle is a short song or tune used in advertising, podcasts and for other commercial uses.

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Juicy Fruit

Juicy Fruit is a brand of chewing gum made by the Wrigley Company, a U.S. company that since 2008 has been a subsidiary of the privately held Mars, Incorporated.

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Kellogg's is a DBA for the Kellogg Company, an American multinational food-manufacturing company headquartered in Battle Creek, Michigan, United States.

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Kimberly-Clark Corporation is an American multinational personal care corporation that produces mostly paper-based consumer products.

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Kinder Chocolate

Kinder Chocolate ("Kinder" is German for "children") is a confectionery product brand line of Italian confectionery multinational Ferrero SpA.

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Kleenex is a brand name for a variety of paper-based products such as facial tissue, bathroom tissue, paper towels, tampons, and diapers.

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Kool-Aid is a brand of flavored drink mix owned by Kraft Foods.

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Kraft Foods

Kraft Foods Group, Inc. is an American grocery manufacturing and processing conglomerate headquartered in the Chicago suburb of Northfield, Illinois, part of the Kraft Heinz Company.

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The Kroger Company, or simply Kroger, is an American retailing company founded by Bernard Kroger in 1883 in Cincinnati, Ohio.

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Legal name

Legal name is the name that identifies a person for legal, administrative and other official purposes.

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Lewis Road Creamery

Lewis Road Creamery is a boutique New Zealand dairy company, located in northern New Zealand.

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is the luxury vehicle division of Japanese car maker Toyota.

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Lifestyle brand

A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes.

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List of defunct consumer brands

This is a list of defunct consumer brands which are no longer made and usually no longer mass-marketed to consumers.

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Livestock branding

Livestock branding is a technique for marking livestock so as to identify the owner.

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A logo (abbreviation of logotype, from λόγος logos "word" and τύπος typos "imprint") is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition.

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Lord of the Flies

Lord of the Flies is a 1954 novel by Nobel Prize–winning British author William Golding.

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Ludwig Mies van der Rohe

Ludwig Mies van der Rohe (born Maria Ludwig Michael Mies; March 27, 1886 – August 17, 1969) was a German-American architect.

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Lysol is a brand name of cleaning and disinfecting products distributed by the Reckitt Benckiser company.

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Macy's (originally R. H. Macy & Co.) (stylized macy*s) is an American department store chain founded in 1858 by Rowland Hussey Macy.

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Market intelligence

Market intelligence is the information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining strategy in areas such as market opportunity, market penetration strategy, and market development.

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Marketing is the study and management of exchange relationships.

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Marketing Accountability Standards Board

The Marketing Accountability Standards Board (MASB), authorized by the Marketing Accountability Foundation,MASB.

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Marketing communications

Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination:Tomse, & Snoj, 2014 Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general.

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Marketing mix modeling

Marketing mix modeling (MMM) is statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics (marketing mix) on sales and then forecast the impact of future sets of tactics.

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A market, or marketplace, is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods.

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Marks & Spencer

Marks & Spencer Group plc (also known as M&S) is a major British multinational retailer headquartered in the City of Westminster, London.

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Marlboro (cigarette)

Marlboro is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA (a branch of Altria) within the United States, and by Philip Morris International (now separate from Altria) outside the United States.

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Marlboro Friday

Marlboro Friday refers to April 2, 1993, when Philip Morris announced a 20% price cut to their Marlboro cigarettes to fight back against generic competitors, which were increasingly eating into their market share.

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Marriott International

Marriott International is an American multinational diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities.

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Mars, Incorporated

Mars is an American global manufacturer of confectionery, pet food, and other food products and a provider of animal care services, with US$33 billion in annual sales in 2015, and is ranked as the 6th largest privately held company in the United States by Forbes.

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A mascot is any person, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name.

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Mercedes-Benz is a global automobile marque and a division of the German company Daimler AG.

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A merchant is a person who trades in commodities produced by other people.

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Metonymy is a figure of speech in which a thing or concept is referred to by the name of something closely associated with that thing or concept.

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Michelin (full name: SCA Compagnie Générale des Établissements Michelin) is a French tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France.

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Microsoft Corporation (abbreviated as MS) is an American multinational technology company with headquarters in Redmond, Washington.

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Middle English

Middle English (ME) is collectively the varieties of the English language spoken after the Norman Conquest (1066) until the late 15th century; scholarly opinion varies but the Oxford English Dictionary specifies the period of 1150 to 1500.

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Motor vehicle

A motor vehicle is a self-propelled vehicle, commonly wheeled, that does not operate on rails, such as trains or trams and used for the transportation of passengers, or passengers and property.

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Mr. Whipple


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(), or is a Japanese retail company which sells a wide variety of household and consumer goods.

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Naomi Klein

Naomi Klein (born May 8, 1970) is a Canadian author, social activist, and filmmaker known for her political analyses and criticism of corporate globalization and of capitalism.

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Nation branding

Nation branding aims to measure, build and manage the reputation of countries (closely related to place branding).

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National Center for Preservation Technology and Training

The National Center for Preservation Technology and Training is a research, technology, and training center of the U.S. National Park Service located on the campus of Northwestern State University.

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Nelson-Atkins Museum of Art

The Nelson-Atkins Museum of Art is an art museum in Kansas City, Missouri, known for its neoclassical architecture and extensive collection of Asian art.

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A neologism (from Greek νέο- néo-, "new" and λόγος lógos, "speech, utterance") is a relatively recent or isolated term, word, or phrase that may be in the process of entering common use, but that has not yet been fully accepted into mainstream language.

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Nestlé S.A. is a Swiss transnational food and drink company headquartered in Vevey, Vaud, Switzerland.

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Nike, Inc.

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

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NIVEA is a German personal care brand that specializes in body-care.

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No Logo

No Logo: Taking Aim at the Brand Bullies is a book by the Canadian author Naomi Klein.

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Non-governmental organization

Non-governmental organizations, nongovernmental organizations, or nongovernment organizations, commonly referred to as NGOs, are usually non-profit and sometimes international organizations independent of governments and international governmental organizations (though often funded by governments) that are active in humanitarian, educational, health care, public policy, social, human rights, environmental, and other areas to effect changes according to their objectives.

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Nonprofit organization

A non-profit organization (NPO), also known as a non-business entity or non-profit institution, is dedicated to furthering a particular social cause or advocating for a shared point of view.

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Nylon is a generic designation for a family of synthetic polymers, based on aliphatic or semi-aromatic polyamides.

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Old English

Old English (Ænglisc, Anglisc, Englisc), or Anglo-Saxon, is the earliest historical form of the English language, spoken in England and southern and eastern Scotland in the early Middle Ages.

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Old High German

Old High German (OHG, Althochdeutsch, German abbr. Ahd.) is the earliest stage of the German language, conventionally covering the period from around 700 to 1050.

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Open Knowledge International

Open Knowledge International (OKI) (known as the Open Knowledge Foundation (OKF) until April 2014, then Open Knowledge until May 2016) is a global non-profit network that promotes and shares information at no charge, including both content and data.

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Oral-B is a brand of oral hygiene products, including toothbrushes, toothpastes, electric toothbrushes, mouthwashes and dental floss.

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Paul Rand

Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.

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Pears (soap)

Pears transparent soap is a brand of soap first produced and sold in 1807 by Andrew Pears at a factory just off Oxford Street in London, England.

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PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Purchase, New York.

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Persil is a brand of laundry detergent made by both Henkel and Unilever, each with its own formulation.

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Personal computer

A personal computer (PC) is a multi-purpose computer whose size, capabilities, and price make it feasible for individual use.

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Personality is defined as the set of habitual behaviors, cognitions and emotional patterns that evolve from biological and environmental factors.

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Place branding

Place branding (including place marketing and place promotion) is a new umbrella term encompassing nation branding, region branding and city branding.

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Popular culture

Popular culture (also called pop culture) is generally recognized as a set of the practices, beliefs, and objects that are dominant or ubiquitous in a society at a given point in time.

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Porsche Boxster/Cayman

The Porsche Boxster and Cayman are mid-engined two-seater sports cars built by Porsche.

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Porsche Carrera

Carrera (Spanish for "race" and "career") is a brand of Porsche automobile.

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Private label

Private-label products or services, also known as "phantom brands", are typically those manufactured or provided by one company for offer under another company's brand.

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Procter & Gamble

Procter & Gamble Co. (P&G) is an American multi-national consumer goods corporation headquartered in downtown Cincinnati, Ohio, founded in 1837 by British American William Procter and Irish American James Gamble.

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Product differentiation

In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others, to make it more attractive to a particular target market.

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Product naming

Product naming is the discipline of deciding what a product will be called, and is very similar in concept and approach to the process of deciding on a name for a company or organization.

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Promotion (marketing)

In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.

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Puma (brand)

Puma SE, branded as Puma, is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, which is headquartered in Herzogenaurach, Bavaria, Germany.

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Qantas Airways is the flag carrier of Australia and its largest airline by fleet size, international flights and international destinations.

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Quaker Oats Company

The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago.

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Radio is the technology of using radio waves to carry information, such as sound, by systematically modulating properties of electromagnetic energy waves transmitted through space, such as their amplitude, frequency, phase, or pulse width.

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RadioShack, formally RadioShack Corporation, is the trade name of an American retailer founded in 1921, which operates a chain of electronics stores.

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Ralcorp Holdings is a manufacturer of various food products, including breakfast cereal, cookies, crackers, chocolate, snack foods, mayonnaise, pasta, and peanut butter.

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Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.

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Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

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A rhyme is a repetition of similar sounds (or the same sound) in two or more words, most often in the final syllables of lines in poems and songs.

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Rishi (Sanskrit: ऋषि IAST: ṛṣi) is a Vedic term for an inspired poet of hymns from the Vedas.

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Rodeway Inn

Rodeway Inn is a chain of economy-priced hotels in the United States and Canada.

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Safeway Inc.

Safeway, Inc., is an American supermarket chain founded in 1915.

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Salt, table salt or common salt is a mineral composed primarily of sodium chloride (NaCl), a chemical compound belonging to the larger class of salts; salt in its natural form as a crystalline mineral is known as rock salt or halite.

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Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul.

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Sara Lee Corporation

The Sara Lee Corporation was an American consumer-goods company based in Downers Grove, Illinois.

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Saul Bass

Saul Bass (May 8, 1920 – April 25, 1996) was an American graphic designer and Academy Award-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos.

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Sears, Roebuck and Company, colloquially known as Sears, is an American chain of department stores founded by Richard Warren Sears and Alvah Curtis Roebuck in 1892, reincorporated (a formality for a history-making consumer sector initial public offering) by Richard Sears and new partner Julius Rosenwald in 1906.

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Seiko Epson

(Epson being an abbreviation for "Son of Electronic Printer"), or simply Epson, is a Japanese electronics company and one of the world's largest manufacturers of computer printers, and information and imaging related equipment.

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A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.

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Soap is the term for a salt of a fatty acid or for a variety of cleansing and lubricating products produced from such a substance.

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Soap opera

A soap opera or soaper is an ongoing, episodic work of fiction presented in serial format on television, radio and in novels, featuring the lives of many characters and focusing on emotional relationships to the point of melodrama.

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Social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.

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Social networking service

A social networking service (also social networking site, SNS or social media) is a web application that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections.

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is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo.

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Sophilos (active about 590 – 570 BC) was an Attic potter and vase painter in the black-figure style.

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Special edition

The terms special edition, limited edition, and variants such as deluxe edition, or collector's edition, are used as a marketing incentive for various kinds of products, originally published products related to the arts, such as books, prints, video games or recorded music and films, but now including clothing, cars, fine wine, and whisky, among other products.

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Spectrum Brands

Spectrum Brands Holdings, Inc., is an American diversified company established in 2005 as the successor company to Rayovac Corporation.

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Stakeholder may refer to.

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Starbucks Corporation is an American coffee company and coffeehouse chain.

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Store brand

Store brands or shop brands are a line of products strategically branded by a retailer within a single brand identity.

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Surf (detergent)

Surf (Drive in Australia and New Zealand; Sunil in the Netherlands) is a brand of laundry detergent made by Unilever.

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A synonym is a word or phrase that means exactly or nearly the same as another word or phrase in the same language.

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Target audience

A target audience is the intended audience or readership of a publication, advertisement, or other message.

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Tate & Lyle

Tate & Lyle plc is a British-based multinational agribusiness.

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A team is a group of individuals working together to achieve a goal.

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Television (TV) is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in colour, and in two or three dimensions and sound.

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Terroir (from terre, "land") is the set of all environmental factors that affect a crop's phenotype, including unique environment contexts, farming practices and a crop's specific growth habitat.

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The Body Shop

The Body Shop International Limited, trading as The Body Shop, is a British cosmetics, skin care and perfume company that was founded in 1976 by Dame Anita Roddick.

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The Brand Trust Report

The Brand Trust Report, India Study is an annual study by N. Chandramouli based on a primary research conducted across Indian cities based on a proprietary 61-attribute "Trust Matrix".

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The Horus Heresy (novels)

The Horus Heresy is an ongoing series of science fantasy set in the fictional Warhammer 40,000 setting of tabletop miniatures wargame company Games Workshop.

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The New York Times

The New York Times (sometimes abbreviated as The NYT or The Times) is an American newspaper based in New York City with worldwide influence and readership.

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The Walt Disney Company

The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media and entertainment conglomerate, headquartered at the Walt Disney Studios in Burbank, California.

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Tide (brand)

Tide is a laundry detergent introduced in 1946 and manufactured by American multinational Procter & Gamble.

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Tiffany Blue

Tiffany Blue is the colloquial name for the light medium robin egg blue color associated with Tiffany & Co., the New York City jewelry company, created by Charles Tiffany and John Young in 1837.

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Titulus pictus

A titulus pictus is a commercial inscription made on the surface of certain artefacts (such as amphorae).

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Tony the Tiger

Tony the Tiger is the advertising cartoon mascot for Kellogg's Frosted Flakes (also known as Frosties) breakfast cereal, appearing on its packaging and advertising.

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A touchpoint can be defined as any way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication (“Touchpoint Glossary”, n.d.). When consumers come in contact with these touchpoints it gives them the opportunity to compare their prior perceptions of the business and form an opinion (Stein, & Ramaseshan, 2016).

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, usually shortened to Toyota, is a Japanese multinational automotive manufacturer headquartered in Toyota, Aichi, Japan.

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Trade name

A trade name, trading name, or business name is a pseudonym frequently used by companies to operate under a name different from their registered, legal name.

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A trademark, trade mark, or trade-markThe styling of trademark as a single word is predominantly used in the United States and Philippines only, while the two-word styling trade mark is used in many other countries around the world, including the European Union and Commonwealth and ex-Commonwealth jurisdictions (although Canada officially uses "trade-mark" pursuant to the Trade-mark Act, "trade mark" and "trademark" are also commonly used).

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Twinings is an English marketer of tea, based in Andover, Hampshire.

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Twitter is an online news and social networking service on which users post and interact with messages known as "tweets".

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Umbrella brand

Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products.

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Uncle Ben's

Uncle Ben's is a brand name for parboiled rice and other related food products.

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Unilever () is a British-Dutch transnational consumer goods company co-headquartered in London, United Kingdom and Rotterdam, Netherlands.

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Unique selling proposition

The unique selling proposition (USP) or unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s.

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United Kingdom

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain,Usage is mixed with some organisations, including the and preferring to use Britain as shorthand for Great Britain is a sovereign country in western Europe.

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Value (ethics)

In ethics, value denotes the degree of importance of some thing or action, with the aim of determining what actions are best to do or what way is best to live (normative ethics), or to describe the significance of different actions.

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Value proposition

A value proposition is a promise of value to be delivered, communicated, and acknowledged.

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Vedic period

The Vedic period, or Vedic age, is the period in the history of the northwestern Indian subcontinent between the end of the urban Indus Valley Civilisation and a second urbanisation in the central Gangetic Plain which began in BCE.

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Vicks is an American brand of over-the-counter medications owned by the American company Procter & Gamble.

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Virgin Australia

Virgin Australia Airlines is Australia's second-largest airline after Qantas and it is the largest airline by fleet size to use the Virgin brand.

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Virgin Group

Virgin Group Ltd. is a British multinational corporation venture capital conglomerate founded by entrepreneurs Sir Richard Branson and Nik Powell.

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Visual brand language

Visual brand language is the unique "alphabet" of design elements – such as shape, color, materials, finish, typography and composition – which directly and subliminally communicate a company's values and personality through compelling imagery and design style.

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Vodafone Group plc is a British multinational telecommunications conglomerate, with headquarters in London.

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Wall Street

Wall Street is an eight-block-long street running roughly northwest to southeast from Broadway to South Street, at the East River, in the Financial District of Lower Manhattan in New York City.

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Walmart Inc. (formerly branded as Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores.

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A watermark is an identifying image or pattern in paper that appears as various shades of lightness/darkness when viewed by transmitted light (or when viewed by reflected light, atop a dark background), caused by thickness or density variations in the paper.

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Whirlpool Corporation

The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances, headquartered in Benton Charter Township, Michigan, United States, near Benton Harbor, Michigan.

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Wood branding

Branding is an easy and economical way to permanently mark anything that burns (wood, leather, plastic, rubber, cork, food, soap, wax, etc.). This is done by either a fire-heated tool or an electrically-heated tool, which is pressed onto the object, leaving behind a mark with the shape of the impressed tool.

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Woolworths Supermarkets

Woolworths Supermarkets (trading as Woolworths and colloquially known as "Woolies") is an Australian supermarket/grocery store chain owned by Woolworths Limited.

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World Wide Fund for Nature

The World Wide Fund for Nature (WWF) is an international non-governmental organization founded in 1961, working in the field of the wilderness preservation, and the reduction of human impact on the environment.

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Xerox Corporation (also known as Xerox, stylized as xerox since 2008, and previously as XEROX or XeroX from 1960 to 2008) is an American global corporation that sells print and digital document solutions, and document technology products in more than 160 countries.

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7 Up

7 Up (stylized as 7up outside the U.S.) is a brand of lemon-lime-flavored non-caffeinated soft drink.

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[1] https://en.wikipedia.org/wiki/Brand

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