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11 relations: Brand, Brand equity, Brand Finance, CoolBrands (branding initiative), Database, Interbrand, ISO 10668, Marketing Week, Millward Brown, Superbrands, Transparency (behavior).
Brand
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.
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Brand equity
'Brand equity' is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more revenue simply from brand recognition; that is from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.
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Brand Finance
Brand Finance is an independent branded business valuation consultancy.
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CoolBrands (branding initiative)
CoolBrands is an annual initiative to identify the UK's coolest brands.
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Database
A database is an organized collection of data, stored and accessed electronically.
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Interbrand
Interbrand, a division of Omnicom, is a brand consultancy, specializing in areas such as brand strategy, brand analytics, brand valuation, corporate design, digital brand management, packaging design, and naming.
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ISO 10668
ISO 10668 Brand valuation -- Requirements for monetary brand valuation is a specification by the International Organization for Standardization (ISO) for the procedures and methods of measuring the value of a brand.
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Marketing Week
Marketing Week is a business magazine focused on the marketing industry in the UK.
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Millward Brown
Millward Brown is a British multinational market research firm focused on advertising effectiveness, strategic communication, media and brand equity research.
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Superbrands
The Superbrands organization publishes surveys related to brands.
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Transparency (behavior)
Transparency, as used in science, engineering, business, the humanities and in other social contexts, is operating in such a way that it is easy for others to see what actions are performed.
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