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Brand licensing

Index Brand licensing

Licensing means renting or leasing of an intangible asset. [1]

46 relations: Advertising Age, Apple Inc., Armor All, Arvind (company), Asterix, Ben 10, Brand, Brand extension, Breyers, Burger King, Cartoon Network, Contract, Disney Consumer Products and Interactive Media, Donald Duck, Dora the Explorer, Good Humor, Hanna-Barbera, He-Man, Intangible asset, Italy, Licensee, Licensing Industry Merchandiser's Association, Licensing International Expo, Marvel Comics, McDonald's, Meredith Corporation, Michael Jordan, Mickey Mouse, Mr. Bean, Nickelodeon, Patent, Poly(methyl methacrylate), Product (business), Professional association, PVH (company), Royalty payment, SpongeBob SquarePants, Star Wars, T.G.I. Friday's, The Powerpuff Girls, The Ritz-Carlton Hotel Company, The Walt Disney Company India, Trademark, Viacom 18, We Bare Bears, Zorro.

Advertising Age

Ad Age (or Advertising Age) is a global media brand publishing analysis, news and data on marketing and media.

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Apple Inc.

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.

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Armor All

Armor All is a line of car care products manufactured by American company Armored AutoGroup of Danbury, Connecticut, United States.

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Arvind (company)

Arvind Limited (formerly Arvind Mills) is a textile manufacturer and the flagship company of the Lalbhai Group.

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Asterix or The Adventures of Asterix (Astérix or Astérix le Gaulois) is a series of French comics.

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Ben 10

Ben 10 is an animated TV series and media franchise created by Man of Action Studios and produced by Cartoon Network Studios.

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A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.

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Brand extension

Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.

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Breyers is a brand of frozen desserts sold in the United States and Canada and owned by Unilever.

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Burger King

Burger King (BK) is an American global chain of hamburger fast food restaurants.

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Cartoon Network

Cartoon Network (abbreviated as CN since 2004) is an American basic cable and satellite television channel owned by Turner Broadcasting System.

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A contract is a promise or set of promises that are legally enforceable and, if violated, allow the injured party access to legal remedies.

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Disney Consumer Products and Interactive Media

Disney Consumer Products and Interactive Media (DCPI), was a segment and subsidiary of The Walt Disney Company that engaged in merchandising of the Disney brand and Disney properties through licensing, retail, video games, digital applications and content divisions.

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Donald Duck

Donald Duck is a cartoon character created in 1934 at Walt Disney Productions.

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Dora the Explorer

Dora the Explorer is an American educational animated TV series created by Chris Gifford, Valerie Walsh Valdes and Eric Weiner.

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Good Humor

Good Humor is an American brand of ice cream novelties sold from ice cream trucks as well as stores and other retail outlets.

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Hanna-Barbera Productions, Inc. (simply known as Hanna-Barbera and also referred to as H-B Enterprises, H-B Production Company and Hanna-Barbera Cartoons, Inc.) was an American animation studio that served as a division of Warner Bros. Animation until it was absorbed by them.

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He-Man is the principal character of a series of comic books and several animated television series, characterized by his superhuman strength.

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Intangible asset

An intangible asset is an asset that lacks physical substance or is out of warranty (unlike physical assets such as machinery and buildings) and usually is very hard to evaluate.

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Italy (Italia), officially the Italian Republic (Repubblica Italiana), is a sovereign state in Europe.

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A licensee can mean the holder of a license, or in U.S. tort law, a licensee is a person who is on the property of another, despite the fact that the property is not open to the general public, because the owner of the property has allowed the licensee to enter.

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Licensing Industry Merchandiser's Association

The Licensing Industry Merchandisers' Association (LIMA), founded in 1985, is the industry trade group of the $80 billion licensing industry.

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Licensing International Expo

Licensing International Expo, also known since 2012 as Licensing Expo, is an annual licensing industry trade show of the Global Licensing Group owned and organized by UBM Advanstar.

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Marvel Comics

Marvel Comics is the common name and primary imprint of Marvel Worldwide Inc., formerly Marvel Publishing, Inc. and Marvel Comics Group, a publisher of American comic books and related media.

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McDonald's is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States.

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Meredith Corporation

Meredith Corporation is an American media conglomerate based in Des Moines, Iowa, USA.

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Michael Jordan

Michael Jeffrey Jordan (born February 17, 1963), also known by his initials, MJ, is an American former professional basketball player.

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Mickey Mouse

Mickey Mouse is a funny animal cartoon character and the mascot of The Walt Disney Company.

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Mr. Bean


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Nickelodeon (often shortened to Nick) is an American basic cable and satellite television network launched on December 1, 1977 as the first cable channel for children.

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A patent is a set of exclusive rights granted by a sovereign state or intergovernmental organization to an inventor or assignee for a limited period of time in exchange for detailed public disclosure of an invention.

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Poly(methyl methacrylate)

Poly(methyl methacrylate) (PMMA), also known as acrylic or acrylic glass as well as by the trade names Crylux, Plexiglas, Acrylite, Lucite, and Perspex among several others (see below), is a transparent thermoplastic often used in sheet form as a lightweight or shatter-resistant alternative to glass.

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Product (business)

In marketing, a product is anything that can be offered to a market that might satisfy a want or need.

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Professional association

A professional association (also called a professional body, professional organization, or professional society) is usually a nonprofit organization seeking to further a particular profession, the interests of individuals engaged in that profession and the public interest.

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PVH (company)

PVH Corp, formerly known as the Phillips-Van Heusen Corporation, is an American clothing company which owns brands such as Van Heusen, Tommy Hilfiger, Calvin Klein, IZOD, Arrow, Warner's, Olga, True & Co., Geoffrey Beene, and licenses brands such as BCBG Max Azria, Chaps, Sean John, Kenneth Cole New York, JOE Joseph Abboud, Michael Kors, and Speedo (the latter under an exclusive perpetual license from Speedo International for the North American market).

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Royalty payment

A royalty is a payment made by one party, the licensee or franchisee to another that owns a particular asset, the licensor or franchisor for the right to ongoing use of that asset.

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SpongeBob SquarePants

SpongeBob SquarePants is an American animated television series created by marine biologist and animator Stephen Hillenburg for Nickelodeon.

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Star Wars

Star Wars is an American epic space opera media franchise, centered on a film series created by George Lucas.

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T.G.I. Friday's

TGI Fridays is an American restaurant chain focusing on casual dining.

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The Powerpuff Girls

The Powerpuff Girls is an American superhero animated television series created by animator Craig McCracken for Cartoon Network.

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The Ritz-Carlton Hotel Company

The Ritz-Carlton Hotel Company, LLC is an American company that operates the luxury hotel chain known as The Ritz-Carlton. The company has 91 luxury hotels and resorts in 30 countries and territories. The current company was founded in 1983, when the previous owners sold the Ritz-Carlton brand name and the Ritz-Carlton hotel in Boston, Massachusetts. The brand was subsequently expanded to other locations. The company is today a subsidiary of Marriott International.

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The Walt Disney Company India

The Walt Disney Company (India) Private Limited (or simply Disney India) is the Indian subsidiary of American media conglomerate The Walt Disney Company, and is based in Mumbai, Maharashtra.

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A trademark, trade mark, or trade-markThe styling of trademark as a single word is predominantly used in the United States and Philippines only, while the two-word styling trade mark is used in many other countries around the world, including the European Union and Commonwealth and ex-Commonwealth jurisdictions (although Canada officially uses "trade-mark" pursuant to the Trade-mark Act, "trade mark" and "trademark" are also commonly used).

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Viacom 18

Viacom 18 Media Pvt.

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We Bare Bears

We Bare Bears is an American animated sitcom created by Daniel Chong for Cartoon Network.

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Zorro (Spanish for "Fox") is a fictional character created in 1919 by American pulp writer Johnston McCulley, and appearing in works set in the Pueblo of Los Angeles during the era of Spanish California (1769–1821).

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Redirects here:

Licensed character, Licensee Product Approval, Licensee product approval.


[1] https://en.wikipedia.org/wiki/Brand_licensing

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