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Claritas Prizm

Index Claritas Prizm

Nielsen PRIZM is a set of geo-demographic segments for the United States, developed by Claritas Inc., which was then acquired by The Nielsen Company. [1]

5 relations: Data warehouse, Geodemographic segmentation, Market segmentation, Nielsen Holdings, Segmenting-targeting-positioning.

Data warehouse

In computing, a data warehouse (DW or DWH), also known as an enterprise data warehouse (EDW), is a system used for reporting and data analysis, and is considered a core component of business intelligence.

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Geodemographic segmentation

In marketing, geodemographic segmentation is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences within any group should be less than the differences between groups.

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Market segmentation

Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

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Nielsen Holdings

Nielsen Holdings PLC (formerly known as Nielsen N.V.) is a global information, data and measurement company with headquarters in the U.K..

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In marketing, segmenting, targeting and positioning (STP) is a broad framework that summarizes and simplifies the process of market segmentation.

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[1] https://en.wikipedia.org/wiki/Claritas_Prizm

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