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30 relations: Advertising, Advocacy group, Barista, Blog, Corporate social responsibility, Customer satisfaction, Electronic business, Google, Harley-Davidson, Howard Schultz, Internet forum, Kiehl's, Knowledge management, L'Oréal, Louis V. Gerstner Jr., Loyalty business model, Market research, Marketing communications, Nike, Inc., Podcast, Public relations, RSS, Self-expression values, Social network, Starbucks, Vans, Web 2.0, Webcast, Wiki, Word of mouth.
Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
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Advocacy group
Advocacy groups (also known as pressure groups, lobby groups, campaign groups, interest groups, or special interest groups) use various forms of advocacy in order to influence public opinion and/or policy.
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Barista
A barista (from the Italian for "bartender") is a person, usually a coffeehouse employee, who prepares and serves espresso-based coffee drinks.
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Blog
A blog (a truncation of the expression "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries ("posts").
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Corporate social responsibility
Corporate social responsibility (CSR, also called corporate sustainability, sustainable business, corporate conscience, corporate citizenship or responsible business) is a type of international private business self-regulation.
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Customer satisfaction
Customer satisfaction (often abbreviated as CSAT, more correctly CSat) is a term frequently used in marketing.
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Electronic business
Online Business or e-business is a term which can be used for any kind of business or commercial transaction that includes sharing information across the internet.
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Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.
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Harley-Davidson
Harley-Davidson, Inc. (H-D), or Harley, is an American motorcycle manufacturer, founded in Milwaukee, Wisconsin in 1903.
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Howard Schultz
Howard Schultz (born July 19, 1953) is an American businessman.
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Internet forum
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages.
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Kiehl's
Kiehl's is an American cosmetics brand retailer that specializes in premium skin, hair, and body care products.
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Knowledge management
Knowledge management (KM) is the process of creating, sharing, using and managing the knowledge and information of an organisation.
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L'Oréal
L'Oréal S.A. is a French personal care company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris.
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Louis V. Gerstner Jr.
Louis Vincent Gerstner Jr. (born March 1, 1942 in Mineola, New York) is an American businessman, best known for his tenure as chairman of the board and chief executive officer of IBM from April 1993 until 2002, when he retired as CEO in March and chairman in December.
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Loyalty business model
The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed.
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Market research
Market research (also in some contexts known as industrial research) is any organized effort to gather information about target markets or customers.
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Marketing communications
Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination:Tomse, & Snoj, 2014 Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general.
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Nike, Inc.
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.
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Podcast
A podcast, or generically netcast, is an episodic series of digital audio or video files which a user can download and listen to.
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Public relations
Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.
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RSS
RSS (Rich Site Summary; originally RDF Site Summary; often called Really Simple Syndication) is a type of web feed which allows users to access updates to online content in a standardized, computer-readable format.
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Self-expression values
Self-expression values are part of a core value dimension in the modernization process.
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Social network
A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors.
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Starbucks
Starbucks Corporation is an American coffee company and coffeehouse chain.
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Vans
Vans is an American manufacturer of skateboarding shoes and related apparel, based in Costa Mesa, California, owned by VF Corporation.
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Web 2.0
Web 2.0 refers to World Wide Web websites that emphasize user-generated content, usability (ease of use, even by non-experts), and interoperability (this means that a website can work well with other products, systems, and devices) for end users.
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Webcast
A webcast is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers.
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Wiki
A wiki is a website on which users collaboratively modify content and structure directly from the web browser.
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Word of mouth
Word of mouth or viva voce, is the passing of information from person to person by oral communication, which could be as simple as telling someone the time of day.
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References
[1] https://en.wikipedia.org/wiki/Community_marketing
