Faster access than browser!
24 relations: Commoditization, Crossing the Chasm, Diffusion of innovations, Distribution (marketing), Entrepreneurship, Everett Rogers, Geoffrey Moore, HarperCollins, High tech, Lean startup, Marketing, Marketing strategy, New product development, Positioning (marketing), Pricing, Product (business), Product life-cycle management (marketing), Product/market fit, Startup company, Target market, Technology, Technology adoption life cycle, Tom Byers (professor), Whole product.
Commoditization
In business literature, commoditization is defined as the process by which goods that have economic value and are distinguishable in terms of attributes (uniqueness or brand) end up becoming simple commodities in the eyes of the market or consumers.
New!!: Crossing the Chasm and Commoditization · See more »
Crossing the Chasm
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products during the early start up period.
New!!: Crossing the Chasm and Crossing the Chasm · See more »
Diffusion of innovations
Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread.
New!!: Crossing the Chasm and Diffusion of innovations · See more »
Distribution (marketing)
Distribution (or place) is one of the four elements of the marketing mix.
New!!: Crossing the Chasm and Distribution (marketing) · See more »
Entrepreneurship
Entrepreneurship is the process of designing, launching and running a new business, which is often initially a small business.
New!!: Crossing the Chasm and Entrepreneurship · See more »
Everett Rogers
Everett M. Rogers (March 6, 1931 – October 21, 2004) was an eminent American communication theorist and sociologist, who originated the diffusion of innovations theory and introduced the term early adopter.
New!!: Crossing the Chasm and Everett Rogers · See more »
Geoffrey Moore
Geoffrey Moore (born 1946) is an American organizational theorist, management consultant and author, known for his work Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers.
New!!: Crossing the Chasm and Geoffrey Moore · See more »
HarperCollins
HarperCollins Publishers L.L.C. is one of the world's largest publishing companies and is one of the Big Five English-language publishing companies, alongside Hachette, Macmillan, Penguin Random House, and Simon & Schuster.
New!!: Crossing the Chasm and HarperCollins · See more »
High tech
High technology, often abbreviated to high tech (adjective forms high-technology, high-tech or hi-tech) is technology that is at the cutting edge: the most advanced technology available.
New!!: Crossing the Chasm and High tech · See more »
Lean startup
Lean startup is a methodology for developing businesses and products, which aims to shorten product development cycles by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.
New!!: Crossing the Chasm and Lean startup · See more »
Marketing
Marketing is the study and management of exchange relationships.
New!!: Crossing the Chasm and Marketing · See more »
Marketing strategy
Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal achieving a sustainable competitive advantage.
New!!: Crossing the Chasm and Marketing strategy · See more »
New product development
In business and engineering, new product development (NPD) covers the complete process of bringing a new product to market.
New!!: Crossing the Chasm and New product development · See more »
Positioning (marketing)
Positioning refers to the place that a brand occupies in the mind of the customer and how it is distinguished from products from competitors.
New!!: Crossing the Chasm and Positioning (marketing) · See more »
Pricing
Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan.
New!!: Crossing the Chasm and Pricing · See more »
Product (business)
In marketing, a product is anything that can be offered to a market that might satisfy a want or need.
New!!: Crossing the Chasm and Product (business) · See more »
Product life-cycle management (marketing)
Product life-cycle management (PLM) is the succession of strategies by business management as a product goes through its life-cycle.
New!!: Crossing the Chasm and Product life-cycle management (marketing) · See more »
Product/market fit
Product/market fit is the degree to which a product satisfies a strong market demand.
New!!: Crossing the Chasm and Product/market fit · See more »
Startup company
A startup company (startup or start-up) is an entrepreneurial venture which is typically a newly emerged business that aims to meet a marketplace need by developing a viable business model around a product, service, process or a platform.
New!!: Crossing the Chasm and Startup company · See more »
Target market
A target market is a group of customers within a business's serviceable available market that the business has decided to aim its marketing efforts towards.
New!!: Crossing the Chasm and Target market · See more »
Technology
Technology ("science of craft", from Greek τέχνη, techne, "art, skill, cunning of hand"; and -λογία, -logia) is first robustly defined by Jacob Bigelow in 1829 as: "...principles, processes, and nomenclatures of the more conspicuous arts, particularly those which involve applications of science, and which may be considered useful, by promoting the benefit of society, together with the emolument of those who pursue them".
New!!: Crossing the Chasm and Technology · See more »
Technology adoption life cycle
The technology adoption lifecycle is a sociological model that describes the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups.
New!!: Crossing the Chasm and Technology adoption life cycle · See more »
Tom Byers (professor)
Tom Byers is a professor at Stanford University in the United States.
New!!: Crossing the Chasm and Tom Byers (professor) · See more »
Whole product
In marketing, a whole product is a generic product (or core product) augmented by everything that is needed for the customer to have a compelling reason to buy.
New!!: Crossing the Chasm and Whole product · See more »
Redirects here:
Crossing the Chasm (book), Crossing the chasm, Pre-chasm.
References
[1] https://en.wikipedia.org/wiki/Crossing_the_Chasm
