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Customer acquisition cost

Index Customer acquisition cost

Customer Acquisition Cost is the cost associated in convincing a customer to buy a product/service. [1]

18 relations: Accel Partners, Bessemer Venture Partners, Business, Business-to-business, Control (management), Customer, Customer acquisition management, Customer lifecycle management, Marketing, Matrix Partners, Performance metric, Rate of return, Ratio, Sales, Software, Software as a service, Startup company, Venture capital.

Accel Partners

Accel, formerly known as Accel Partners, is an American venture capital firm.

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Bessemer Venture Partners

Bessemer Venture Partners (BVP) is the oldest venture capital firm in the United States, founded in 1911.

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Business

Business is the activity of making one's living or making money by producing or buying and selling products (goods and services).

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Business-to-business

Business-to-business (B2B or, in some countries, BtoB) refers to a situation where one business makes a commercial transaction with another.

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Control (management)

Control, or controlling, is one of the managerial functions like planning, organizing, staffing and directing.

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Customer

In sales, commerce and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.

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Customer acquisition management

Customer acquisition management is a set of techniques used to manage customer prospects and inquiries generated by marketing.

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Customer lifecycle management

Customer lifecycle management or CLM is the measurement of multiple customer related metrics, which, when analyzed for a period of time, indicate performance of a business.

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Marketing

Marketing is the study and management of exchange relationships.

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Matrix Partners

Matrix Partners is a US-based private equity investment firm focusing on venture capital investments.

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Performance metric

A performance metric measures an organization's behavior, activities, and performance.

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Rate of return

In finance, return is a profit on an investment.

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Ratio

In mathematics, a ratio is a relationship between two numbers indicating how many times the first number contains the second.

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Sales

Sales is activity related to selling or the amount of goods or services sold in a given time period.

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Software

Computer software, or simply software, is a generic term that refers to a collection of data or computer instructions that tell the computer how to work, in contrast to the physical hardware from which the system is built, that actually performs the work.

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Software as a service

Software as a service (SaaS) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted.

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Startup company

A startup company (startup or start-up) is an entrepreneurial venture which is typically a newly emerged business that aims to meet a marketplace need by developing a viable business model around a product, service, process or a platform.

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Venture capital

Venture capital (VC) is a type of private equity, a form of financing that is provided by firms or funds to small, early-stage, emerging firms that are deemed to have high growth potential, or which have demonstrated high growth (in terms of number of employees, annual revenue, or both).

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Redirects here:

Customer lifetime valuation.

References

[1] https://en.wikipedia.org/wiki/Customer_acquisition_cost

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