Band-Aid is a brand name of American pharmaceutical and medical devices giant Johnson & Johnson's line of adhesive bandages.
Business is the activity of making one's living or making money by producing or buying and selling products (goods and services).
In sales, commerce and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.
In business, a Disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances.
Kleenex is a brand name for a variety of paper-based products such as facial tissue, bathroom tissue, paper towels, tampons, and diapers.
Know-how (or knowhow) is a term for practical knowledge on how to accomplish something, as opposed to "know-what" (facts), "know-why" (science), or "know-who" (communication).
In economics, a luxury good (or upmarket good) is a good for which demand increases more than proportionally as income rises, and is a contrast to a "necessity good", where demand increases proportionally less than income.
Market research (also in some contexts known as industrial research) is any organized effort to gather information about target markets or customers.
A startup company (startup or start-up) is an entrepreneurial venture which is typically a newly emerged business that aims to meet a marketplace need by developing a viable business model around a product, service, process or a platform.
A target market is a group of customers within a business's serviceable available market that the business has decided to aim its marketing efforts towards.
Xerox Corporation (also known as Xerox, stylized as xerox since 2008, and previously as XEROX or XeroX from 1960 to 2008) is an American global corporation that sells print and digital document solutions, and document technology products in more than 160 countries.