Communication

8 relations: Business intelligence, Content marketing, Data lake, Data warehouse, Enterprise Campaign Management, Marketing automation, Marketing performance measurement, Predictive modelling.

Business intelligence

Business intelligence (BI) comprises the strategies and technologies used by enterprises for the data analysis of business information.

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Content marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

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Data lake

A data lake is a system or repository of data stored in its natural format, usually object blobs or files.

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Data warehouse

In computing, a data warehouse (DW or DWH), also known as an enterprise data warehouse (EDW), is a system used for reporting and data analysis, and is considered a core component of business intelligence.

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Enterprise Campaign Management

In telemarketing, an Enterprise Campaign Manager solution is used to provide advanced management capabilities for the data used to conduct Outbound dialing campaigns.

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Marketing automation

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.

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Marketing performance measurement

Marketing performance measurement (MPM), or marketing performance management, is the systematic management of marketing resources and processes to achieve measurable gain in return on investment and efficiency, while maintaining quality in customer experience.

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Predictive modelling

Predictive modelling uses statistics to predict outcomes.

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Customer Data Platform.

References

[1] https://en.wikipedia.org/wiki/Customer_data_platform

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