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Defensive strategy (marketing)

Index Defensive strategy (marketing)

Defensive strategy is defined as a marketing tool that helps companies to retain valuable customers that can be taken away by competitors. [1]

8 relations: Blockbuster LLC, Competition, HarbourVest Partners, McDonald's, Netflix, Optus, Starbucks, Telstra.

Blockbuster LLC

Blockbuster LLC, formerly Blockbuster Entertainment, Inc., and also known as Blockbuster Video or simply Blockbuster, was an American-based provider of home movie and video game rental services through video rental shops, DVD-by-mail, streaming, video on demand, and cinema theater.

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Competition

Competition is, in general, a contest or rivalry between two or more entities, organisms, animals, individuals, economic groups or social groups, etc., for territory, a niche, for scarce resources, goods, for mates, for prestige, recognition, for awards, for group or social status, or for leadership and profit.

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HarbourVest Partners

HarbourVest Partners is a private equity fund of funds and one of the largest private equity investment managers globally.

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McDonald's

McDonald's is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States.

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Netflix

Netflix, Inc. is an American over-the-top media services provider, headquartered in Los Gatos, California.

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Optus

Singtel Optus Pty Limited is the second largest telecommunications company in Australia.

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Starbucks

Starbucks Corporation is an American coffee company and coffeehouse chain.

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Telstra

Telstra Corporation Ltd. (known as Telstra) is Australia's largest telecommunications company which builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other products and services.

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Redirects here:

Defensive strategy for business growth.

References

[1] https://en.wikipedia.org/wiki/Defensive_strategy_(marketing)

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