18 relations: Advertising, Advertising network, AdWords, ComScore, EMarketer, Facebook, HotWired, Interactive Advertising Bureau, Interactive media, Interstitial webpage, Native advertising, Quantcast, Real-time bidding, SimilarWeb, Social media, Targeted advertising, Twitter, Web banner.
Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
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Advertising network
An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements.
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AdWords
Google Ads is an online advertising service developed by Google, where advertisers pay to display brief advertisments, service offerings, product listings, and video content within the Google ad network to web users.
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ComScore
comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers.
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EMarketer
eMarketer is a 93%-owned subsidiary market research company that provides insights and trends related to digital marketing, media and commerce.
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Facebook is an American online social media and social networking service company based in Menlo Park, California.
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HotWired
Hotwired (1994–1999) was the first commercial web magazine, launched on October 27, 1994.
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Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry.
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Interactive media
Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, and video games.
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Interstitial webpage
On the web, interstitials are web pages displayed before or after an expected content page, often to display advertisements or confirm the user's age (prior to showing age-restricted material).
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Native advertising
Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears.
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Quantcast
Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights & measurement. The company claims that it has accurate audience measurement to over 100 million web destinations.Are You Building A 21st Century Brand? Rte.ie (2018-04-05). Retrieved on 2018-05-24. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.
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Real-time bidding
Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.
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SimilarWeb
SimilarWeb is a online competitive intelligence tool for businesses that offers its customers insights into both their own and competitor's website traffic volume; referral sources, including keyword analysis; and website "stickiness" (e.g., time on site, page views, bounce rate), among other features.
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Social media
Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.
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Targeted advertising
Targeted advertising is a form of advertising where online advertisers can use sophisticated methods to target the most receptive audiences with certain traits, based on the product or person the advertiser is promoting.
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Twitter is an online news and social networking service on which users post and interact with messages known as "tweets".
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Web banner
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server.
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Advertisement display, Banner advertising, Display ad, Display advertisement, Display media, Run of Press.