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Email marketing

Index Email marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. [1]

38 relations: Acceptable use policy, Advertising, Advertising mail, ARPANET, Australian Communications and Media Authority, Autoresponder, Brand awareness, CAN-SPAM Act of 2003, Canadian dollar, CAUCE, Consumer behaviour, Customer, Customer engagement, Database, Digital Equipment Corporation, Drip marketing, E-commerce, Email, Email spam, European Union, Handshaking, Hyperlink, Internet, Internet service provider, Loyalty business model, Market segmentation, Marketing, Opt-in email, Permission marketing, Privacy and Electronic Communications (EC Directive) Regulations 2003, Privacy and Electronic Communications Directive 2002, Referral marketing, Return on investment, Search engine marketing, Suppression list, Target market, Tigerair Australia, Virgin Australia.

Acceptable use policy

An acceptable use policy (AUP), acceptable usage policy or fair use policy, is a set of rules applied by the owner, creator or administrator of a network, website, or service, that restrict the ways in which the network, website or system may be used and sets guidelines as to how it should be used.

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Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

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Advertising mail

Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail, is the delivery of advertising material to recipients of postal mail.

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The Advanced Research Projects Agency Network (ARPANET) was an early packet switching network and the first network to implement the protocol suite TCP/IP.

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Australian Communications and Media Authority

The Australian Communications and Media Authority (ACMA) is an Australian Government statutory authority within the Communications portfolio.

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An autoresponder is a computer program that automatically answers e-mail sent to it.

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Brand awareness

Brand awareness refers to the extent to which customers are able to recall or recognise a brand.

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CAN-SPAM Act of 2003

The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003, signed into law by President George W. Bush on December 16, 2003, established the United States' first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions.

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Canadian dollar

The Canadian dollar (symbol: $; code: CAD; dollar canadien) is the currency of Canada.

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CAUCE, or the Coalition Against Unsolicited Commercial Email, is a non-profit advocacy group that works to reduce the amount of unsolicited commercial email, or spam, via legislation.

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Consumer behaviour

Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities.

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In sales, commerce and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.

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Customer engagement

Customer engagement is a business communication connection between an external stakeholder (consumer) and an organization (company or brand) through various channels of correspondence.

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A database is an organized collection of data, stored and accessed electronically.

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Digital Equipment Corporation

Digital Equipment Corporation, also known as DEC and using the trademark Digital, was a major American company in the computer industry from the 1950s to the 1990s.

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Drip marketing

Drip marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time.

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E-commerce is the activity of buying or selling of products on online services or over the Internet.

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Electronic mail (email or e-mail) is a method of exchanging messages ("mail") between people using electronic devices.

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Email spam

Email spam, also known as junk email, is a type of electronic spam where unsolicited messages are sent by email.

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European Union

The European Union (EU) is a political and economic union of EUnum member states that are located primarily in Europe.

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In telecommunications, a handshake is an automated process of negotiation between two communicating participants (example "Alice and Bob") through the exchange of information that establishes the protocols of a communication link at the start of the communication, before full communication begins.

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In computing, a hyperlink, or simply a link, is a reference to data that the reader can directly follow either by clicking, tapping, or hovering.

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The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide.

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Internet service provider

An Internet service provider (ISP) is an organization that provides services for accessing, using, or participating in the Internet.

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Loyalty business model

The loyalty business model is a business model used in strategic management in which company resources are employed so as to increase the loyalty of customers and other stakeholders in the expectation that corporate objectives will be met or surpassed.

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Market segmentation

Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

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Marketing is the study and management of exchange relationships.

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Opt-in email

Opt-in email is a term used when someone is given the option to receive email.

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Permission marketing

Permission marketing is a concept introduced in a book of the same name in 1999 by marketing guru Seth Godin.

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Privacy and Electronic Communications (EC Directive) Regulations 2003

The Privacy and Electronic Communications (EC Directive) Regulations 2003 is a law in the United Kingdom which made it unlawful to, amongst other things, transmit an automated recorded message for direct marketing purposes via a telephone, without prior consent of the subscriber.

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Privacy and Electronic Communications Directive 2002

Privacy and Electronic Communications Directive on Privacy and Electronic Communications, otherwise known as ePrivacy Directive (ePD), is an EU directive on data protection and privacy in the digital age.

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Referral marketing

Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth.

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Return on investment

Return on investment (ROI) is the ratio between the net profit and cost of investment resulting from an investment of some resource.

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Search engine marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

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Suppression list

A suppression list is a list of suppressed e-mail addresses used by e-mail senders to comply with the CAN-SPAM Act of 2003 (United States of America).

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Target market

A target market is a group of customers within a business's serviceable available market that the business has decided to aim its marketing efforts towards.

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Tigerair Australia

Tiger Airways Australia Pty Ltd, operating as Tigerair Australia, is an Australian low-cost airline.

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Virgin Australia

Virgin Australia Airlines is Australia's second-largest airline after Qantas and it is the largest airline by fleet size to use the Virgin brand.

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Redirects here:

E-mail marketing, E-mailing, Electronic direct marketing, Email Marketing, Email advertising, Email blast, Email deliverability, Emailing, Opt-in e-mail advertising.


[1] https://en.wikipedia.org/wiki/Email_marketing

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