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Employer branding

Index Employer branding

Employer brand is the term commonly used to describe reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers. [1]

18 relations: Amazon (company), Brand management, Built to Last: Successful Habits of Visionary Companies, Employee engagement, Employee referral, Employee retention, Employee value proposition, Human resources, Internal communications, Jeff Bezos, London Business School, Marketing, Psychological contract, Recruitment, Referral recruitment, Talent management, The Conference Board, The Economist.

Amazon (company)

Amazon.com, Inc., doing business as Amazon, is an American electronic commerce and cloud computing company based in Seattle, Washington that was founded by Jeff Bezos on July 5, 1994.

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Brand management

In marketing, brand management is the analysis and planning on how that brand is perceived in the market.

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Built to Last: Successful Habits of Visionary Companies

Built to Last: Successful Habits of Visionary Companies is a book written by Jim Collins and Jerry I. Porras.

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Employee engagement

Employee Engagement is a fundamental concept in the effort to understand and describe, both qualitatively and quantitatively, the nature of the relationship between an organization and its employees.

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Employee referral

Employee referral is an internal recruitment method employed by organizations to identify potential candidates from their existing employees' social networks.

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Employee retention

Employee retention refers to the ability of an organization to retain its employees.

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Employee value proposition

Minchington (2005) defines an employee value proposition (EVP) (or employer value proposition) as a set of associations and offerings provided by an organization in return for the skills, capabilities and experiences an employee brings to the organization.

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Human resources

Human resources are the people who make up the workforce of an organization, business sector, or economy.

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Internal communications

Internal communications (IC) is the function responsible for effective communications among participants within an organization.

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Jeff Bezos

Jeffrey Preston Bezos (born Jorgensen; January 12, 1964) is an American technology entrepreneur, investor, philanthropist, and the founder, chairman, and chief executive officer of Amazon, the world's largest online retailer.

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London Business School

The London Business School (LBS) is a public business school and a constituent college of the federal University of London.

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Marketing

Marketing is the study and management of exchange relationships.

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Psychological contract

A psychological contract, a concept developed in contemporary research by organizational scholar Denise Rousseau,Rousseau, D. M. (1989).

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Recruitment

Recruitment (hiring) refers to the overall process of attracting, shortlisting, selecting and appointing suitable candidates for jobs (either permanent or temporary) within an organization.

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Referral recruitment

Referral recruitment is a recruitment strategy that encourages employees to refer contacts for specific positions.

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Talent management

Talent management refers to the anticipation of required human capital for an organization and the planning to meet those needs.

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The Conference Board

The Conference Board, Inc. is a 501(c)(3) non-profit business membership and research group organization.

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The Economist

The Economist is an English-language weekly magazine-format newspaper owned by the Economist Group and edited at offices in London.

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Employer branding and brand management.

References

[1] https://en.wikipedia.org/wiki/Employer_branding

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