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Evert Gummesson

Index Evert Gummesson

Evert Gummesson (born 1936) is Professor Emeritus of Service Marketing and Management at the Stockholm Business School, where he was formerly the Director of Research. [1]

10 relations: Case study, Grounded theory, Hanken School of Economics, Organizational structure, Relationship marketing, Service-dominant logic, Services marketing, Stockholm, Stockholm University, University of Tampere.

Case study

In the social sciences and life sciences, a case study is a research method involving an up-close, in-depth, and detailed examination of a subject of study (the case), as well as its related contextual conditions.

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Grounded theory

Grounded theory (GT) is a systematic methodology in the social sciences involving the construction of theory through methodic gathering and analysis of data.

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Hanken School of Economics

The Hanken School of Economics (Swedish: Svenska handelshögskolan, also known as Hanken) is a business school located in Helsinki and Vaasa.

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Organizational structure

An organizational structure defines how activities such as task allocation, coordination and supervision are directed toward the achievement of organizational aims.

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Relationship marketing

Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a focus on sales transactions.

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Service-dominant logic

Service-dominant (S-D) logic is a meta-theoretical framework for explaining value creation, through exchange, among configurations of actors.

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Services marketing

Services marketing is a specialised branch of marketing.

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Stockholm

Stockholm is the capital of Sweden and the most populous city in the Nordic countries; 952,058 people live in the municipality, approximately 1.5 million in the urban area, and 2.3 million in the metropolitan area.

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Stockholm University

Stockholm University (Stockholms universitet) is a public university in Stockholm, Sweden, founded as a college in 1878, with university status since 1960.

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University of Tampere

The University of Tampere (UTA) (Tampereen yliopisto (Tay)) is a public university in Tampere, Finland offering undergraduate, postgraduate and doctoral programmes with 20,178 degree students and 1,981 employees as of 2016.

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References

[1] https://en.wikipedia.org/wiki/Evert_Gummesson

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