Barnes & Noble, Inc., a Fortune 500 company, is the bookseller with the largest number of retail outlets in the United States, and a retailer of content, digital media, and educational products.
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.
Demography (from prefix demo- from Ancient Greek δῆμος dēmos meaning "the people", and -graphy from γράφω graphō, implies "writing, description or measurement") is the statistical study of populations, especially human beings.
Ephemerality (from Greek εφήμερος – ephemeros, literally "lasting only one day") is the concept of things being transitory, existing only briefly.
A goal is an idea of the future or desired result that a person or a group of people envisions, plans and commits to achieve.
Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.
Marketing is the study and management of exchange relationships.
The Penguin Group is a trade book publisher and part of Penguin Random House.
Publishing is the dissemination of literature, music, or information—the activity of making information available to the general public.
In business, a takeover is the purchase of one company (the target) by another (the acquirer, or bidder).
A trade name, trading name, or business name is a pseudonym frequently used by companies to operate under a name different from their registered, legal name.
Viking Press is an American publishing company now owned by Penguin Random House.