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In-game advertising

Index In-game advertising

In-game advertising (IGA) refers to advertising in computer and video games. [1]

74 relations: Adventureland (video game), Advertising, Advertising agency, Advertising campaign, Advertising in video games, Advertising network, Adweek, Age of Conan, Anarchy Online, Barack Obama, Billboard, Blizzard Entertainment, Bloomberg Businessweek, CBS News, Charging station, City of Heroes, Command-line interface, Computer and Video Games, Cutscene, Daybreak Game Company, Democratic Party (United States), Downloadable content, Electronic Arts, Enhanced Data Rates for GSM Evolution, EverQuest II, FarmVille, FIFA International Soccer, Forbes, Free-to-play, Freemium, Gamasutra, Gamer, GameSpot, Interactive advertising, Journal of Interactive Advertising, Loading screen, Massively multiplayer online role-playing game, Maxis, Microtransaction, Nielsen Holdings, Nielsen Media Research, Nissan Leaf, Panasonic, Pay to play, Pirate Adventure, Pizza Hut, PlayStation 2, President of the United States, Product placement, Reuters, ..., Rockstar Games, Rockstar North, San Francisco Chronicle, Second Life, SimCity (2013 video game), Sony, Sony Mobile, Spyware, Starwood, SWAT 4, TechCrunch, The Guardian, The Independent, The New York Times, United States dollar, USA Today, Video game development, Video game exploit, Video game publisher, Virtual goods, Virtual world, Web banner, World of Warcraft, Xbox (console). Expand index (24 more) »

Adventureland (video game)

Adventureland is the first text adventure game for microcomputers, released by Scott Adams in 1978.

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Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

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Advertising agency

An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.

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Advertising campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

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Advertising in video games

Advertising using games is a long-standing practice in the video game industry.

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Advertising network

An online advertising network or ad network is a company that connects advertisers to websites that want to host advertisements.

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Adweek

Adweek is a weekly American advertising trade publication that was first published in 1978.

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Age of Conan

Age of Conan: Unchained (formerly known as Age of Conan: Hyborian Adventures) is a fantasy-themed massively multiplayer online role-playing game (MMORPG) developed by Funcom and published by Eidos Interactive for Microsoft Windows.

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Anarchy Online

Anarchy Online is a massively multiplayer online role-playing game (MMORPG) published and developed by Norwegian video game development company Funcom.

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Barack Obama

Barack Hussein Obama II (born August 4, 1961) is an American politician who served as the 44th President of the United States from January 20, 2009, to January 20, 2017.

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Billboard

A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads.

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Blizzard Entertainment

Blizzard Entertainment, Inc. is an American video game developer and publisher based in Irvine, California, and is a subsidiary of the American company Activision Blizzard.

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Bloomberg Businessweek

Bloomberg Businessweek is an American weekly business magazine published by Bloomberg L.P. Businessweek was founded in 1929.

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CBS News

CBS News is the news division of American television and radio service CBS.

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Charging station

An electric vehicle charging station, also called EV charging station, electric recharging point, charging point, charge point, ECS (Electronic Charging Station) and EVSE (electric vehicle supply equipment), is an element in an infrastructure that supplies electric energy for the recharging of electric vehicles, such as plug-in electric vehicles, including electric cars, neighborhood electric vehicles and plug-in hybrids.

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City of Heroes

City of Heroes (CoH) was a massively multiplayer online role-playing game developed by Cryptic Studios and published by NCSOFT.

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Command-line interface

A command-line interface or command language interpreter (CLI), also known as command-line user interface, console user interface and character user interface (CUI), is a means of interacting with a computer program where the user (or client) issues commands to the program in the form of successive lines of text (command lines).

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Computer and Video Games

Computer and Video Games (CVG, C&VG or C+VG) was a UK-based video game magazine, published in its original form between 1981 and 2004.

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Cutscene

A cutscene or event scene (sometimes in-game cinematic or in-game movie) is a sequence in a video game that is not interactive, breaking up the gameplay.

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Daybreak Game Company

Daybreak Game Company LLC is an American video game developer based in San Diego.

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Democratic Party (United States)

The Democratic Party is one of the two major contemporary political parties in the United States, along with the Republican Party (nicknamed the GOP for Grand Old Party).

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Downloadable content

Downloadable content (DLC) is additional content created for a released video game.

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Electronic Arts

Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California.

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Enhanced Data Rates for GSM Evolution

Enhanced Data rates for GSM Evolution (EDGE) (also known as Enhanced GPRS (EGPRS), or IMT Single Carrier (IMT-SC), or Enhanced Data rates for Global Evolution) is a digital mobile phone technology that allows improved data transmission rates as a backward-compatible extension of GSM.

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EverQuest II

EverQuest II is a 3D fantasy massively multiplayer online role-playing game (MMORPG) developed by Sony Online Entertainment (SOE), the sequel to EverQuest, and shipped on 4 November 2004.

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FarmVille

FarmVille is a farming simulation social network game developed by Zynga in 2009.

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FIFA International Soccer

FIFA International Soccer is a 1993 sports video game developed by EA Canada's Extended Play Productions team and published by Electronic Arts.

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Forbes

Forbes is an American business magazine.

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Free-to-play

Free-to-play (F2P or FtP) video games are games that give players access to a significant portion of their content without paying.

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Freemium

Freemium is a pricing strategy by which a product or service (typically a digital offering or an application such as software, media, games or web services) is provided free of charge, but money (premium) is charged for additional features, services, or virtual goods.

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Gamasutra

Gamasutra is a website founded in 1997 that focuses on all aspects of video game development.

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Gamer

A gamer is a person who plays interactive games, either video games, skill-based card games and plays for usually long periods of time.

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GameSpot

GameSpot is a video gaming website that provides news, reviews, previews, downloads, and other information on video games.

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Interactive advertising

Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups.

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Journal of Interactive Advertising

The Journal of Interactive Advertising is a biannual peer-reviewed academic journal covering interactive advertising, marketing, and communication.

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Loading screen

A loading screen is a picture shown by a computer program, often a video game, while the program is loading or initializing.

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Massively multiplayer online role-playing game

Massively multiplayer online role-playing games (MMORPGs) are a combination of role-playing video games and massively multiplayer online games in which a very large number of players interact with one another within a virtual world.

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Maxis

EA Maxis is a subsidiary of Electronic Arts (EA).

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Microtransaction

Microtransaction (sometimes abbreviated as MTX) is a business model where users can purchase virtual goods via micropayments.

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Nielsen Holdings

Nielsen Holdings PLC (formerly known as Nielsen N.V.) is a global information, data and measurement company with headquarters in the U.K..

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Nielsen Media Research

Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre films (via the AMC Theatres MAP program) and newspapers.

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Nissan Leaf

The Nissan Leaf is a compact five-door hatchback electric car manufactured by Nissan and introduced in Japan and the United States in December 2010, followed by various European countries and Canada in 2011.

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Panasonic

, formerly known as, is a Japanese multinational electronics corporation headquartered in Kadoma, Osaka, Japan.

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Pay to play

Pay to play, sometimes pay for play, is a phrase used for a variety of situations in which money is exchanged for services or the privilege to engage in certain activities.

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Pirate Adventure

Pirate Adventure or Pirate Cove was a text-based adventure program written by Scott Adams.

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Pizza Hut

Pizza Hut is an American restaurant chain and international franchise founded in 1958 by Dan and Frank Carney.

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PlayStation 2

The PlayStation 2 (PS2) is a home video game console that was developed by Sony Computer Entertainment.

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President of the United States

The President of the United States (POTUS) is the head of state and head of government of the United States of America.

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Product placement

Product placement, also known as embedded marketing, is a marketing technique in which references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.

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Reuters

Reuters is an international news agency headquartered in London, United Kingdom.

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Rockstar Games

Rockstar Games, Inc. is an American video game publisher based in New York City.

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Rockstar North

Rockstar North Limited (formerly DMA Design Limited) is a British video game developer based in Edinburgh, Scotland.

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San Francisco Chronicle

The San Francisco Chronicle is a newspaper serving primarily the San Francisco Bay Area of the U.S. state of California.

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Second Life

Second Life is an online virtual world, developed and owned by the San Francisco-based firm Linden Lab and launched on June 23, 2003.

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SimCity (2013 video game)

SimCity is a city-building and urban planning simulation massively multiplayer online game developed by Maxis, a subsidiary of Electronic Arts.

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Sony

is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo.

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Sony Mobile

Sony Mobile Communications Inc. is a multinational telecommunications company founded on October 1, 2001 as a joint venture between Sony and Ericsson, headquartered in Tokyo, Japan and wholly owned by Sony.

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Spyware

Spyware is software that aims to gather information about a person or organization sometimes without their knowledge, that may send such information to another entity without the consumer's consent, that asserts control over a device without the consumer's knowledge, or it may send such information to another entity with the consumer's consent, through cookies.

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Starwood

Starwood Hotels and Resorts Worldwide, LLC is a subsidiary of Marriott International.

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SWAT 4

SWAT 4 is a 2005 tactical shooter video game developed by Irrational Games and published by Vivendi Universal Games exclusively for Microsoft Windows.

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TechCrunch

TechCrunch is an American online publisher of technology industry news founded in 2005 by Archimedes Ventures whose partners were Michael Arrington and Keith Teare.

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The Guardian

The Guardian is a British daily newspaper.

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The Independent

The Independent is a British online newspaper.

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The New York Times

The New York Times (sometimes abbreviated as The NYT or The Times) is an American newspaper based in New York City with worldwide influence and readership.

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United States dollar

The United States dollar (sign: $; code: USD; also abbreviated US$ and referred to as the dollar, U.S. dollar, or American dollar) is the official currency of the United States and its insular territories per the United States Constitution since 1792.

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USA Today

USA Today is an internationally distributed American daily, middle-market newspaper that serves as the flagship publication of its owner, the Gannett Company.

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Video game development

Video game development is the process of creating a video game.

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Video game exploit

In video games, an exploit is the use of a bug or glitches, game system, rates, hit boxes, speed or level design etc.

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Video game publisher

A video game publisher is a company that publishes video games that have been developed either internally by the publisher or externally by a video game developer.

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Virtual goods

Virtual goods are non-physical objects and money purchased for use in online communities or online games.

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Virtual world

A virtual world is a computer-based simulated environment which may be populated by many users who can create a personal avatar, and simultaneously and independently explore the virtual world, participate in its activities and communicate with others.

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Web banner

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server.

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World of Warcraft

World of Warcraft (WoW) is a massively multiplayer online role-playing game (MMORPG) released in 2004 by Blizzard Entertainment.

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Xbox (console)

The Xbox is a home video game console and the first installment in the Xbox series of consoles manufactured by Microsoft.

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Game based marketing, Game-based marketing, Gamevertising, In Game Branding, In game advertising, In-game advertisement, Ingame advertising.

References

[1] https://en.wikipedia.org/wiki/In-game_advertising

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