Logo
Unionpedia
Communication
Get it on Google Play
New! Download Unionpedia on your Androidâ„¢ device!
Free
Faster access than browser!
 

Institute of Practitioners in Advertising

Index Institute of Practitioners in Advertising

The Institute of Practitioners in Advertising (IPA), incorporated by Royal Charter is the trade body and professional institute for agencies in the UK's advertising, media and marketing communications industry. [1]

11 relations: Advertising, Belgrave Square, Digital marketing, Direct marketing, Omnicom Group, Out-of-home advertising, Professional development, Royal charter, Saatchi & Saatchi, Sales promotion, Trade association.

Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

New!!: Institute of Practitioners in Advertising and Advertising · See more »

Belgrave Square

Belgrave Square is one of the grandest and largest 19th-century squares in London.

New!!: Institute of Practitioners in Advertising and Belgrave Square · See more »

Digital marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

New!!: Institute of Practitioners in Advertising and Digital marketing · See more »

Direct marketing

Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters, and targeted television, newspaper, and magazine advertisements, as well as outdoor advertising.

New!!: Institute of Practitioners in Advertising and Direct marketing · See more »

Omnicom Group

Omnicom Group, Inc. is an American global marketing and corporate communications holding company, headquartered in New York City.

New!!: Institute of Practitioners in Advertising and Omnicom Group · See more »

Out-of-home advertising

Out-of-home (OOH) advertising or outdoor advertising, also known as out-of-home media or outdoor media, is advertising that reaches the consumers while they are outside their homes.

New!!: Institute of Practitioners in Advertising and Out-of-home advertising · See more »

Professional development

Professional development is learning to earn or maintain professional credentials such as academic degrees to formal coursework, attending conferences, and informal learning opportunities situated in practice.

New!!: Institute of Practitioners in Advertising and Professional development · See more »

Royal charter

A royal charter is a formal document issued by a monarch as letters patent, granting a right or power to an individual or a body corporate.

New!!: Institute of Practitioners in Advertising and Royal charter · See more »

Saatchi & Saatchi

Saatchi & Saatchi is a global communications and advertising agency network with 140 offices in 76 countries and over 6,500 staff.

New!!: Institute of Practitioners in Advertising and Saatchi & Saatchi · See more »

Sales promotion

Sales promotion is one of the elements of the promotional mix.

New!!: Institute of Practitioners in Advertising and Sales promotion · See more »

Trade association

A trade association, also known as an industry trade group, business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry.

New!!: Institute of Practitioners in Advertising and Trade association · See more »

References

[1] https://en.wikipedia.org/wiki/Institute_of_Practitioners_in_Advertising

OutgoingIncoming
Hey! We are on Facebook now! »