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Low-ball

Index Low-ball

The low-ball is a persuasion and selling technique in which an item or service is offered at a lower price than is actually intended to be charged, after which the price is raised to increase profits. [1]

9 relations: Bait-and-switch, Boiler room (business), Cognitive dissonance, Compliance (psychology), Door-in-the-face technique, Foot-in-the-door technique, Persuasion, Predatory pricing, Sales.

Bait-and-switch

Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts.

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Boiler room (business)

In business, the term boiler room refers to an outbound call center selling questionable investments by telephone.

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Cognitive dissonance

In the field of psychology, cognitive dissonance is the mental discomfort (psychological stress) experienced by a person who simultaneously holds two or more contradictory beliefs, ideas, or values.

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Compliance (psychology)

Compliance refers to a response—specifically, a submission—made in reaction to a request.

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Door-in-the-face technique

The door-in-the-face (DITF) technique is a compliance method commonly studied in social psychology.

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Foot-in-the-door technique

Foot-in-the-door (FITD) technique is a compliance tactic that aims at getting a person to agree to a large request by having them agree to a modest request first.

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Persuasion

Persuasion is an umbrella term of influence.

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Predatory pricing

Predatory pricing, also known as undercutting, is a pricing strategy in which a product or service is set at a very low price with the intention to drive competitors out of the market or to create barriers to entry for potential new competitors.

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Sales

Sales is activity related to selling or the amount of goods or services sold in a given time period.

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References

[1] https://en.wikipedia.org/wiki/Low-ball

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