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Index Marketing

Marketing is the study and management of exchange relationships. [1]

145 relations: Advertising, Advertising management, Affiliate marketing, Affinity marketing, Agricultural marketing, Amazon (company), American business history, American Marketing Association, Anthropology, Art director, Binomial distribution, Brand, Brand awareness, Brand management, Branded content, Business administration, Business marketing, Business-to-business, Chartered Institute of Marketing, Chi-squared test, Co-marketing, Columbia University, Conglomerate (company), Consumer, Consumer behaviour, Consumer confusion, Continuing medical education, Copywriting, Corporate social responsibility, Correlation coefficient, Custom media, Customer, Customer relationship management, Database marketing, Demand, Demand chain, Destination marketing organization, Diffusion of innovations, Digital marketing, Distribution (marketing), Don E. Schultz, E. Jerome McCarthy, EBay, Economics, Economies of scale, Economies of scope, Email remarketing, Employer branding, Employment, End user, ..., Exhibition, Family in advertising, Frequency distribution, Global marketing, Going concern, Goods, Green marketing, Harvard Business School, History of advertising, History of marketing, Industrial marketing, Inflation, Innovation, Internal communications, Internet, Japan, Legal person, Linear regression, List of marketing terms, Loyalty marketing, Macroeconomics, Macromarketing, Management, Market economy, Market segmentation, Marketing communications, Marketing management, Marketing mix, Marketing plan, Marketing research, Marketing strategy, Massachusetts, Mathematics, Media (communication), Media manipulation, Micromarketing, Mission statement, Multicultural marketing, Need, Neil H. Borden, Neuroscience, Niche market, Online advertising, Permission marketing, Personalized marketing, PEST analysis, Philip Kotler, Poisson distribution, Positioning (marketing), Price, Pricing, Pricing science, Product (business), Product design, Product lifecycle, Product management, Product placement, Promotion (marketing), Psychology, Public relations, Public Sector Marketing, Purchasing power, Qualitative research, Quantitative research, Radio-frequency identification, Real-time marketing, Relationship marketing, Retail, Rome, Sales, Sales process engineering, Sales promotion, Services marketing, Sex in advertising, Shareholder value, Smarketing, Social marketing, Social science, Social Trends, Socially responsible marketing, Societal marketing, Sociology, Statistical hypothesis testing, Strategic business unit, Supply chain, Sustainable market orientation, SWOT analysis, Target market, The Economist, Thomas Edison, Triple bottom line, Unemployment, Value (marketing), Visual marketing, Want. Expand index (95 more) »


Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

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Advertising management

Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions.

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Affiliate marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

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Affinity marketing

Affinity marketing is a concept that consists of a partnership between a company (supplier) and an organization that gathers persons sharing the same interests (known as an affinity group) to bring a greater consumer base to their service, product or opinion.

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Agricultural marketing

Agricultural marketing is inferred to cover the services involved in moving an agricultural product from the farm to the consumer.

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Amazon (company)

Amazon.com, Inc., doing business as Amazon, is an American electronic commerce and cloud computing company based in Seattle, Washington that was founded by Jeff Bezos on July 5, 1994.

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American business history

American business history is a history of business, entrepreneurship, and corporations, together with responses by consumers, critics, and government, in the United States from colonial times to the present.

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American Marketing Association

The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012.

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Anthropology is the study of humans and human behaviour and societies in the past and present.

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Art director

Art director is the title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, film and television, the Internet, and video games.

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Binomial distribution

In probability theory and statistics, the binomial distribution with parameters n and p is the discrete probability distribution of the number of successes in a sequence of n independent experiments, each asking a yes–no question, and each with its own boolean-valued outcome: a random variable containing a single bit of information: success/yes/true/one (with probability p) or failure/no/false/zero (with probability q.

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A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.

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Brand awareness

Brand awareness refers to the extent to which customers are able to recall or recognise a brand.

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Brand management

In marketing, brand management is the analysis and planning on how that brand is perceived in the market.

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Branded content

Branded content (also known as branded entertainment) is the practice of marketing via the creation of content that is funded or outright produced by an advertiser.

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Business administration

Business administration is management of a business.

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Business marketing

Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments and institutions).

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Business-to-business (B2B or, in some countries, BtoB) refers to a situation where one business makes a commercial transaction with another.

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Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) is a United Kingdom-based professional body offering training and qualification in Marketing and related subjects, focused on Marketing and Sales for business; together with ongoing support for members.

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Chi-squared test

A chi-squared test, also written as test, is any statistical hypothesis test where the sampling distribution of the test statistic is a chi-squared distribution when the null hypothesis is true.

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Co-marketing (Collaborate marketing) is a marketing practice where two companies cooperate with separate distribution channels, sometimes including profit sharing.

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Columbia University

Columbia University (Columbia; officially Columbia University in the City of New York), established in 1754, is a private Ivy League research university in Upper Manhattan, New York City.

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Conglomerate (company)

A conglomerate is the combination of two or more corporations operating in entirely different industries under one corporate group, usually involving a parent company and many subsidiaries.

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A consumer is a person or organization that use economic services or commodities.

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Consumer behaviour

Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities.

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Consumer confusion

Consumer confusion is a state of mind that leads to consumers making imperfect purchasing decisions or lacking confidence in the correctness of their purchasing decisions.

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Continuing medical education

Continuing medical education (CME) refers to a specific form of continuing education (CE) that helps those in the medical field maintain competence and learn about new and developing areas of their field.

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Copywriting is the act of writing text for the purpose of advertising or other forms of marketing.

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Corporate social responsibility

Corporate social responsibility (CSR, also called corporate sustainability, sustainable business, corporate conscience, corporate citizenship or responsible business) is a type of international private business self-regulation.

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Correlation coefficient

A correlation coefficient is a numerical measure of some type of correlation, meaning a statistical relationship between two variables.

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Custom media

Custom media (or, customer media) is a marketing term referring broadly to the development, production and delivery of media (print, digital, audio, video, events) designed to strengthen the relationship between the sponsor of the medium and the medium's audience.

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In sales, commerce and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.

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Customer relationship management

Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers.

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Database marketing

Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes.

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In economics, demand is the quantities of a commodity or a service that people are willing and able to buy at various prices, over a given period of time.

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Demand chain

it refers to increase in demand or decrease in demand or decrease in demand.

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Destination marketing organization

A destination marketing organization (DMO) or convention and visitors bureau (CVB) is an organization that promotes a town, city, region, or country in order to increase the number of visitors.

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Diffusion of innovations

Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread.

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Digital marketing

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

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Distribution (marketing)

Distribution (or place) is one of the four elements of the marketing mix.

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Don E. Schultz

Don Edward Schultz (born January 20, 1934) is Professor Emeritus of Service at Northwestern University's Medill School.

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E. Jerome McCarthy

Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author.

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eBay Inc. is a multinational e-commerce corporation based in San Jose, California that facilitates consumer-to-consumer and business-to-consumer sales through its website.

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Economics is the social science that studies the production, distribution, and consumption of goods and services.

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Economies of scale

In microeconomics, economies of scale are the cost advantages that enterprises obtain due to their scale of operation (typically measured by amount of output produced), with cost per unit of output decreasing with increasing scale.

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Economies of scope

Economies of scope are "efficiencies formed by variety, not volume" (the latter concept is "economies of scale").

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Email remarketing

Email remarketing refers to the email systems used by merchants to follow up with website visitors who do not make a desired purchase action.

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Employer branding

Employer brand is the term commonly used to describe reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers.

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Employment is a relationship between two parties, usually based on a contract where work is paid for, where one party, which may be a corporation, for profit, not-for-profit organization, co-operative or other entity is the employer and the other is the employee.

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End user

In product development, an end user (sometimes end-user) is a person who ultimately uses or is intended to ultimately use a product.

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An exhibition, in the most general sense, is an organised presentation and display of a selection of items.

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Family in advertising

Since the industrial revolution, the image of the family in advertising has become a prominent symbol in advertising and is utilized in marketing campaigns to increase profits.

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Frequency distribution

In statistics, a frequency distribution is a list, table or graph that displays the frequency of various outcomes in a sample.

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Global marketing

Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".

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Going concern

Continuation of an entity as a going concern is presumed as the basis for financial reporting unless and until the entity’s liquidation becomes imminent.

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In economics, goods are materials that satisfy human wants and provide utility, for example, to a consumer making a purchase of a satisfying product.

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Green marketing

Green marketing products that are presumed to be environmentally safe.

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Harvard Business School

Harvard Business School (HBS) is the graduate business school of Harvard University in Boston, Massachusetts.

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History of advertising

The history of advertising can be traced to ancient civilizations.

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History of marketing

The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response to those changes.

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Industrial marketing

Industrial marketing (or business-to-business marketing) is the marketing of goods and services by one business to another.

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In economics, inflation is a sustained increase in price level of goods and services in an economy over a period of time.

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Innovation can be defined simply as a "new idea, device or method".

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Internal communications

Internal communications (IC) is the function responsible for effective communications among participants within an organization.

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The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide.

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Japan (日本; Nippon or Nihon; formally 日本国 or Nihon-koku, lit. "State of Japan") is a sovereign island country in East Asia.

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Legal person

A legal person (in legal contexts often simply person, less ambiguously legal entity) is any human or non-human entity, in other words, any human being, firm, or government agency that is recognized as having privileges and obligations, such as having the ability to enter into contracts, to sue, and to be sued.

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Linear regression

In statistics, linear regression is a linear approach to modelling the relationship between a scalar response (or dependent variable) and one or more explanatory variables (or independent variables).

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List of marketing terms

Many terms are used in the marketing field.

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Loyalty marketing

Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives.

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Macroeconomics (from the Greek prefix makro- meaning "large" and economics) is a branch of economics dealing with the performance, structure, behavior, and decision-making of an economy as a whole.

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Macromarketing is an interdisciplinary field that studies marketing and how societies make business decisions.

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Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body.

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Market economy

A market economy is an economic system in which the decisions regarding investment, production, and distribution are guided by the price signals created by the forces of supply and demand.

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Market segmentation

Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

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Marketing communications

Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination:Tomse, & Snoj, 2014 Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general.

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Marketing management

Marketing management is the process of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segment.

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Marketing mix

The marketing mix (also known as the 4 Ps) is a foundation model in marketing.

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Marketing plan

A marketing plan may be part of an overall business plan.

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Marketing research

Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.

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Marketing strategy

Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal achieving a sustainable competitive advantage.

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Massachusetts, officially known as the Commonwealth of Massachusetts, is the most populous state in the New England region of the northeastern United States.

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Mathematics (from Greek μάθημα máthēma, "knowledge, study, learning") is the study of such topics as quantity, structure, space, and change.

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Media (communication)

Media are the collective communication outlets or tools used to store and deliver information or data.

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Media manipulation

Media manipulation is a series of related techniques in which partisans create an image or argument that favours their particular interests.

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Micromarketing was first referred to in the UK marketing press in November 1988 in respect of the application of geodemographics to consumer marketing.

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Mission statement

A mission statement is a short statement of an organization's purpose, identifying the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation.

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Multicultural marketing

Multicultural marketing (also known as ethnic marketing) is the practice of marketing to one or more audiences of a specific ethnicity—typically an ethnicity outside of a country's majority culture, which is sometimes called the "general market." Typically, multicultural marketing takes advantage of the ethnic group's different cultural referents—such as language, traditions, celebrations, religion and any other concepts—to communicate to and persuade that audience.

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A need is something that is necessary for an organism to live a healthy life.

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Neil H. Borden

Neil Hopper Borden (1895–1980) was an American academic, who served as a professor of advertising at the Harvard Graduate School of Business Administration.

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Neuroscience (or neurobiology) is the scientific study of the nervous system.

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Niche market

A niche market is the subset of the market on which a specific product is focused.

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Online advertising

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

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Permission marketing

Permission marketing is a concept introduced in a book of the same name in 1999 by marketing guru Seth Godin.

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Personalized marketing

Personalized marketing, or one-to-one marketing, individual marketing is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers.

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PEST analysis

PEST analysis (political, economic, socio-cultural and technological) describes a framework of macro-environmental factors used in the environmental scanning component of strategic management.

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Philip Kotler

Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.

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Poisson distribution

In probability theory and statistics, the Poisson distribution (in English often rendered), named after French mathematician Siméon Denis Poisson, is a discrete probability distribution that expresses the probability of a given number of events occurring in a fixed interval of time or space if these events occur with a known constant rate and independently of the time since the last event.

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Positioning (marketing)

Positioning refers to the place that a brand occupies in the mind of the customer and how it is distinguished from products from competitors.

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In ordinary usage, a price is the quantity of payment or compensation given by one party to another in return for one unit of goods or services.

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Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan.

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Pricing science

Pricing science is the application of social and business science methods to the problem of setting prices.

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Product (business)

In marketing, a product is anything that can be offered to a market that might satisfy a want or need.

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Product design

Product design as a verb is to create a new product to be sold by a business to its customers.

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Product lifecycle

In industry, product lifecycle management (PLM) is the process of managing the entire lifecycle of a product from inception, through engineering design and manufacture, to service and disposal of manufactured products.

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Product management

Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle.

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Product placement

Product placement, also known as embedded marketing, is a marketing technique in which references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.

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Promotion (marketing)

In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.

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Psychology is the science of behavior and mind, including conscious and unconscious phenomena, as well as feeling and thought.

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Public relations

Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.

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Public Sector Marketing

The meaning of marketing is construed in two different but complementary ways.

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Purchasing power

Purchasing power (sometimes retroactively called adjusted for inflation) is the number and quality or value of goods and services that can be purchased with a unit of currency.

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Qualitative research

Qualitative research is a scientific method of observation to gather non-numerical data.

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Quantitative research

In natural sciences and social sciences, quantitative research is the systematic empirical investigation of observable phenomena via statistical, mathematical or computational techniques.

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Radio-frequency identification

Radio-frequency identification (RFID) uses electromagnetic fields to automatically identify and track tags attached to objects.

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Real-time marketing

Real-time marketing is marketing performed "on-the-fly" to determine an appropriate or optimal approach to a particular customer at a particular time and place.

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Relationship marketing

Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a focus on sales transactions.

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Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

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Rome (Roma; Roma) is the capital city of Italy and a special comune (named Comune di Roma Capitale).

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Sales is activity related to selling or the amount of goods or services sold in a given time period.

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Sales process engineering

Sales process engineering is the engineering of better sales processes.

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Sales promotion

Sales promotion is one of the elements of the promotional mix.

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Services marketing

Services marketing is a specialised branch of marketing.

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Sex in advertising

Sex in advertising is the use of sex appeal in advertising to help sell a particular product or service.

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Shareholder value

Shareholder value is a business term, sometimes phrased as shareholder value maximization or as the shareholder value model, which implies that the ultimate measure of a company's success is the extent to which it enriches shareholders.

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Smarketing is the process of integrating the sales and marketing processes of a business.

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Social marketing

Social marketing is the use of marketing theory, skills and practices to achieve social change.

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Social science

Social science is a major category of academic disciplines, concerned with society and the relationships among individuals within a society.

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Social Trends

Social Trends is a major British annual social and economic survey.

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Socially responsible marketing

Socially responsible marketing is a marketing philosophy that a company should take into consideration; "What is in the best interest of society in the present and long term?"Armstrong, Gary, and Philip Kotler.

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Societal marketing

The societal marketing concept is a marketing concept that holds that a company should make marketing decisions not only by considering consumers' wants, the company's requirements, but also society's long-term interests.

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Sociology is the scientific study of society, patterns of social relationships, social interaction, and culture.

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Statistical hypothesis testing

A statistical hypothesis, sometimes called confirmatory data analysis, is a hypothesis that is testable on the basis of observing a process that is modeled via a set of random variables.

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Strategic business unit

In business, a strategic business unit (SBU) is a profit center which focuses on product offering and market segment.

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Supply chain

A supply chain is a system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.

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Sustainable market orientation

Traditionally, market orientation (MO) focuses on microenvironment and the functional management of an organisation.

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SWOT analysis

SWOT analysis (or SWOT matrix) is a strategic planning technique used to help a person or organization identify the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

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Target market

A target market is a group of customers within a business's serviceable available market that the business has decided to aim its marketing efforts towards.

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The Economist

The Economist is an English-language weekly magazine-format newspaper owned by the Economist Group and edited at offices in London.

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Thomas Edison

Thomas Alva Edison (February 11, 1847October 18, 1931) was an American inventor and businessman, who has been described as America's greatest inventor.

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Triple bottom line

Triple bottom line (or otherwise noted as TBL or 3BL) is an accounting framework with three parts: social, environmental (or ecological) and financial.

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Unemployment is the situation of actively looking for employment but not being currently employed.

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Value (marketing)

Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others.

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Visual marketing

Visual marketing is the discipline studying the relationship between an object, the context it is placed in and its relevant image.

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The idea of want can be examined from many perspectives.

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[1] https://en.wikipedia.org/wiki/Marketing

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