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Mass marketing

Index Mass marketing

Mass marketing is a market strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible. [1]

28 relations: Advertising, Car, Chiropractic, Corporation, Demographic profile, Durable good, Elaboration likelihood model, Free market, Furniture, Guerrilla marketing, John B. Watson, Law, Market segmentation, Medicine, Niche market, No Size Fits All, Personal computer, Planned obsolescence, Politician, Precision marketing, Profession, Psychographics, Psychologist, Radio, Staple food, Target market, Toothpaste, Visual arts.

Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

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Car

A car (or automobile) is a wheeled motor vehicle used for transportation.

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Chiropractic

Chiropractic is a form of alternative medicine mostly concerned with the diagnosis and treatment of mechanical disorders of the musculoskeletal system, especially the spine.

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Corporation

A corporation is a company or group of people or an organisation authorized to act as a single entity (legally a person) and recognized as such in law.

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Demographic profile

Demographic profiling is a tool utilized by marketers so that they may be as efficient as possible with advertising products or services and identifying any possible gaps in their marketing strategy.

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Durable good

In economics, a durable good or a hard good is a good that does not quickly wear out, or more specifically, one that yields utility over time rather than being completely consumed in one use.

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Elaboration likelihood model

The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes.

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Free market

In economics, a free market is an idealized system in which the prices for goods and services are determined by the open market and consumers, in which the laws and forces of supply and demand are free from any intervention by a government, price-setting monopoly, or other authority.

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Furniture

Furniture refers to movable objects intended to support various human activities such as seating (e.g., chairs, stools, and sofas), eating (tables), and sleeping (e.g., beds).

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Guerrilla marketing

Guerrilla marketing is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend.

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John B. Watson

John Broadus Watson (January 9, 1878 – September 25, 1958) was an American psychologist who established the psychological school of behaviorism.

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Law

Law is a system of rules that are created and enforced through social or governmental institutions to regulate behavior.

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Market segmentation

Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

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Medicine

Medicine is the science and practice of the diagnosis, treatment, and prevention of disease.

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Niche market

A niche market is the subset of the market on which a specific product is focused.

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No Size Fits All

No Size Fits All: From Mass Marketing to Mass Handselling is a 2009 book by Tom Hayes and Michael S. Malone.

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Personal computer

A personal computer (PC) is a multi-purpose computer whose size, capabilities, and price make it feasible for individual use.

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Planned obsolescence

Planned obsolescence, or built-in obsolescence, in industrial design and economics is a policy of planning or designing a product with an artificially limited useful life, so it will become obsolete (that is, unfashionable or no longer functional) after a certain period of time.

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Politician

A politician is a person active in party politics, or a person holding or seeking office in government.

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Precision marketing

Precision marketing is a marketing technique that suggests successful marketing is to retain, cross-sell and upsell existing customers.

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Profession

A profession is a vocation founded upon specialized educational training, the purpose of which is to supply disinterested objective counsel and service to others, for a direct and definite compensation, wholly apart from expectation of other business gain.

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Psychographics

Psychographics can be defined as a qualitative methodology used to describe consumers on psychological attributes.

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Psychologist

A psychologist studies normal and abnormal mental states from cognitive, emotional, and social processes and behavior by observing, interpreting, and recording how individuals relate to one another and to their environments.

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Radio

Radio is the technology of using radio waves to carry information, such as sound, by systematically modulating properties of electromagnetic energy waves transmitted through space, such as their amplitude, frequency, phase, or pulse width.

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Staple food

A staple food, or simply a staple, is a food that is eaten routinely and in such quantities that it constitutes a dominant portion of a standard diet for a given people, supplying a large fraction of energy needs and generally forming a significant proportion of the intake of other nutrients as well.

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Target market

A target market is a group of customers within a business's serviceable available market that the business has decided to aim its marketing efforts towards.

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Toothpaste

Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth.

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Visual arts

The visual arts are art forms such as ceramics, drawing, painting, sculpture, printmaking, design, crafts, photography, video, filmmaking, and architecture.

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References

[1] https://en.wikipedia.org/wiki/Mass_marketing

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