27 relations: Ad exchange, Advertising, Bell Labs, BMP file format, Dashtop mobile, Demand-side platform, Engagement marketing, GIF, Informa, JPEG, Location-based advertising, Martin Cooper (inventor), Mobile marketing, Mobile media, Mobile phone, Mobile Web, Motorola, Multimedia Messaging Service, MVEDR, Nielsen Holdings, Portable Network Graphics, SMS, SMS gateway, Viral marketing, WiMAX, Wireless Application Protocol, Wireless Application Protocol Bitmap Format.
Ad exchange
An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks.
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Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
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Bell Labs
Nokia Bell Labs (formerly named AT&T Bell Laboratories, Bell Telephone Laboratories and Bell Labs) is an American research and scientific development company, owned by Finnish company Nokia.
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BMP file format
The BMP file format, also known as bitmap image file or device independent bitmap (DIB) file format or simply a bitmap, is a raster graphics image file format used to store bitmap digital images, independently of the display device (such as a graphics adapter), especially on Microsoft Windows and OS/2 operating systems.
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Dashtop mobile
Dashtop mobile equipment refers to wireless mobile devices mounted on the vehicle dashboard.
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Demand-side platform
A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.
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Engagement marketing
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", or "special events" is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience.
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GIF
The Graphics Interchange Format, better known by its acronym GIF, is a bitmap image format that was developed by a team at the bulletin board service (BBS) provider CompuServe led by American computer scientist Steve Wilhite on June 15, 1987.
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Informa
Informa plc is a multinational events and publishing company with its head office and registered office in London.
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JPEG
JPEG is a commonly used method of lossy compression for digital images, particularly for those images produced by digital photography.
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Location-based advertising
Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services.
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Martin Cooper (inventor)
Martin "Marty" Cooper (born December 26, 1928) is an American engineer.
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Mobile marketing
Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.
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Mobile media
Mobility and portability of media, or as Paul Levinson calls it in his book Cellphone, “the media-in-motion business” has been a process in the works ever since the “first time someone thought to write on a tablet that could be lifted and hauled – rather than on a cave wall, a cliff face, a monument that usually was stuck in place, more or less forever”.
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Mobile phone
A mobile phone, known as a cell phone in North America, is a portable telephone that can make and receive calls over a radio frequency link while the user is moving within a telephone service area.
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Mobile Web
The mobile web refers to browser-based Internet services accessed from handheld mobile devices, such as smartphones or feature phones, through a mobile or other wireless network.
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Motorola
Motorola, Inc. was an American multinational telecommunications company founded on September 25, 1928, based in Schaumburg, Illinois.
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Multimedia Messaging Service
Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network.
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MVEDR
MVEDR is an acronym for Motor Vehicle Event Data Recorder.
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Nielsen Holdings
Nielsen Holdings PLC (formerly known as Nielsen N.V.) is a global information, data and measurement company with headquarters in the U.K..
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Portable Network Graphics
Portable Network Graphics (PNG, pronounced or) is a raster graphics file format that supports lossless data compression.
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SMS
SMS (short message service) is a text messaging service component of most telephone, internet, and mobile-device systems.
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SMS gateway
An SMS gateway allows a computer to send or receive Short Message Service (SMS) transmissions to or from a telecommunications network.
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Viral marketing
Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product.
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WiMAX
WiMAX (Worldwide Interoperability for Microwave Access) is a family of wireless communication standards based on the IEEE 802.16 set of standards, which provide multiple physical layer (PHY) and Media Access Control (MAC) options.
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Wireless Application Protocol
Wireless Application Protocol (WAP) is a technical standard for accessing information over a mobile wireless network.
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Wireless Application Protocol Bitmap Format
Wireless Application Protocol Bitmap Format (shortened to Wireless Bitmap and with file extension.wbmp) is a monochrome graphics file format optimized for mobile computing devices.
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List of mobile advertising networks, Mobile ad network.
References
[1] https://en.wikipedia.org/wiki/Mobile_advertising