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Mobile marketing

Index Mobile marketing

Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications. [1]

55 relations: Airwide Solutions, Alphanumeric, Andreas Kaplan, Android Cloud to Device Messaging, App store optimization, Apple Inc., Apple Push Notification Service, ASCII, Bluetooth, Bulk messaging, Business, Canada, Communication, Concatenated SMS, CTIA (organization), Fighting Internet and Wireless Spam Act, Global Positioning System, Google Cloud Messaging, GPS tracking unit, House of Blues, Inbound marketing, Interactive Advertising Bureau, Island Records, Knowledge, Labatt Brewing Company, List of countries by number of mobile phones in use, Location-based service, Long number, Mobile app, Mobile app development, Mobile game, Mobile phone, Motorola, Multimedia Messaging Service, Peer-to-peer, Personalized marketing, Philippines, Proximity marketing, Push–pull strategy, QR code, RS-232, Short code, Short Message Peer-to-Peer, Short Message service center, Signalling System No. 7, Smartphone, SMS, SMS gateway, Tablet computer, UTF-8, ..., Vanity number, Virtual number, White, black and grey routes, Wi-Fi, World population. Expand index (5 more) »

Airwide Solutions

Airwide Solutions was a privately held (majority shareholder smac|partners Germany), but United States-based mobile messaging and wireless internet infrastructure company.

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Alphanumeric is a combination of alphabetic and numeric characters, and is used to describe the collection of Latin letters and Arabic digits or a text constructed from this collection.

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Andreas Kaplan

Andreas Marcus Kaplan (born October 5, 1977) is Professor of Marketing at the ESCP Europe Business School.

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Android Cloud to Device Messaging

Android Cloud to Device Messaging (commonly referred to as Cloud to Device Messaging), or C2DM, is a defunct mobile notification service that was developed by Google and replaced by the Google Cloud Messaging service.

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App store optimization

App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, BlackBerry or Windows Phone app) in an app store (such as iTunes for iOS, Google Play for Android, Windows Store for Windows Phone or BlackBerry World for BlackBerry).

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Apple Inc.

Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services.

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Apple Push Notification Service

Apple Push Notification Service (commonly referred to as Apple Notification Service or APNs) is a platform notification service created by Apple Inc. that enables third party application developers to send notification data to applications installed on Apple devices.

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ASCII, abbreviated from American Standard Code for Information Interchange, is a character encoding standard for electronic communication.

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Bluetooth is a wireless technology standard for exchanging data over short distances (using short-wavelength UHF radio waves in the ISM band from 2.4 to 2.485GHz) from fixed and mobile devices, and building personal area networks (PANs).

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Bulk messaging

Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals.

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Business is the activity of making one's living or making money by producing or buying and selling products (goods and services).

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Canada is a country located in the northern part of North America.

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Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.

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Concatenated SMS

In the cellular phone industry, mobile phones and their networks sometimes support concatenated short message service (or concatenated SMS) to overcome the limitation on the number of characters that can be sent in a single SMS text message transmission (which is usually 160).

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CTIA (organization)

CTIA is a trade association representing the wireless communications industry in the United States.

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Fighting Internet and Wireless Spam Act

The Fighting Internet and Wireless Spam Act (the Act), is Canada's anti-spam legislation that received Royal Assent on December 15, 2010.

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Global Positioning System

The Global Positioning System (GPS), originally Navstar GPS, is a satellite-based radionavigation system owned by the United States government and operated by the United States Air Force.

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Google Cloud Messaging

Google Cloud Messaging (commonly referred to as GCM) is a mobile notification service developed by Google that enables third-party application developers to send notification data or information from developer-run servers to applications that target the Google Android Operating System, as well as applications or extensions developed for the Google Chrome internet browser.

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GPS tracking unit

A GPS tracking unit is a GPS device, normally carried by a moving vehicle or person, that uses the Global Positioning System (GPS) to track the device’s movements, at intervals, and to determine its location, and its carrier.

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House of Blues

House of Blues is a chain of live music concert halls and restaurants in major markets throughout the United States.

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Inbound marketing

Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding.

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Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry.

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Island Records

Island Records is a British-Jamaican record label that operates as a division of Universal Music Group (UMG).

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Knowledge is a familiarity, awareness, or understanding of someone or something, such as facts, information, descriptions, or skills, which is acquired through experience or education by perceiving, discovering, or learning.

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Labatt Brewing Company

Labatt Brewing Company Limited (La Brasserie Labatt Limitée) is a Belgian-owned brewery in Canada, founded by John Kinder Labatt in 1847 in London, Ontario.

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List of countries by number of mobile phones in use

This list ranks the countries of the world by the number of mobile phones in use.

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Location-based service

A location-based service (LBS) is a software-level service that uses location data to control features.

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Long number

A long number (e.g. +44 7624 80055 in international notation or 757-772-8555 in typical U.S. notation), also known as a virtual mobile number, dedicated phone number or long code, is a reception mechanism used by businesses to receive SMS messages and voice calls.

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Mobile app

A mobile app is a computer program designed to run on a mobile device such as a phone/tablet or watch.

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Mobile app development

Mobile app development is the act or process by which a mobile app is developed for mobile devices, such as personal digital assistants, enterprise digital assistants or mobile phones.

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Mobile game

A mobile game is a video game played on a feature phone, smartphone/tablet, smartwatch, PDA, portable media player or graphing calculator.

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Mobile phone

A mobile phone, known as a cell phone in North America, is a portable telephone that can make and receive calls over a radio frequency link while the user is moving within a telephone service area.

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Motorola, Inc. was an American multinational telecommunications company founded on September 25, 1928, based in Schaumburg, Illinois.

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Multimedia Messaging Service

Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network.

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Peer-to-peer (P2P) computing or networking is a distributed application architecture that partitions tasks or workloads between peers.

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Personalized marketing

Personalized marketing, or one-to-one marketing, individual marketing is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers.

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The Philippines (Pilipinas or Filipinas), officially the Republic of the Philippines (Republika ng Pilipinas), is a unitary sovereign and archipelagic country in Southeast Asia.

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Proximity marketing

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place.

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Push–pull strategy

The business terms push and pull originated in logistics and supply chain management, but are also widely used in marketing, and is also a term widely used in the hotel distribution business.

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QR code

QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode) first designed in 1994 for the automotive industry in Japan.

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In telecommunications, RS-232, Recommended Standard 232 is a standard introduced in 1960 for serial communication transmission of data.

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Short code

Short codes, or short numbers, are short digit sequences, significantly shorter than telephone numbers, that are used to address messages in the Multimedia Messaging System (MMS) and short message service (SMS) systems of mobile network operators.

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Short Message Peer-to-Peer

Short Message Peer-to-Peer (SMPP) in the telecommunications industry is an open, industry standard protocol designed to provide a flexible data communication interface for the transfer of short message data between External Short Messaging Entities (ESMEs), Routing Entities (REs) and Message Centres.

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Short Message service center

A Short Message Service Center (SMSC) is a network element in the mobile telephone network.

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Signalling System No. 7

Signaling System No.

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A smartphone is a handheld personal computer with a mobile operating system and an integrated mobile broadband cellular network connection for voice, SMS, and Internet data communication; most, if not all, smartphones also support Wi-Fi.

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SMS (short message service) is a text messaging service component of most telephone, internet, and mobile-device systems.

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SMS gateway

An SMS gateway allows a computer to send or receive Short Message Service (SMS) transmissions to or from a telecommunications network.

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Tablet computer

A tablet computer, commonly shortened to tablet, is a portable personal computer, typically with a mobile operating system and LCD touchscreen display processing circuitry, and a rechargeable battery in a single thin, flat package.

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UTF-8 is a variable width character encoding capable of encoding all 1,112,064 valid code points in Unicode using one to four 8-bit bytes.

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Vanity number

A vanity number is a local or toll-free telephone number for which a subscriber requests an easily remembered sequence of numbers for marketing purposes.

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Virtual number

A virtual number, also known as direct inward dialing (DID) or access number, is a telephone number without a directly associated telephone line.

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White, black and grey routes

In telecommunications business, a white route is a route where both source and destination are legal termination.

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Wi-Fi or WiFi is technology for radio wireless local area networking of devices based on the IEEE 802.11 standards.

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World population

In demographics, the world population is the total number of humans currently living, and was estimated to have reached 7.6 billion people as of May 2018.

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Mobile Marketing, Mobile interaction service, SMS Marketing, SMS marketing.


[1] https://en.wikipedia.org/wiki/Mobile_marketing

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