Acorn, developed by CACI Limited in London, is a segmentation tool which categorises the United Kingdom’s population into demographic types.
CACI International Inc is an American multinational professional services and information technology company headquartered in Arlington, Virginia, United States.
The Daily Mail is a British daily middle-marketPeter Wilby, New Statesman, 19 December 2013 (online version: 2 January 2014) tabloid newspaper owned by the Daily Mail and General Trust and published in London.
Experian plc is a consumer credit reporting agency.
In marketing, geodemographic segmentation is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences within any group should be less than the differences between groups.
Geodemography includes the application of geodemographic classifications for business, social research and public policy but has a parallel history in academic research seeking to understand the processes by which settlements (notably, cities) evolve and neighborhoods are formed.
The phrase "Middle England" is a socio-political term which generally refers to middle class or lower-middle class people in England who hold traditional conservative or right-wing views.
"White van man" is a stereotype used in the United Kingdom for a smaller-sized commercial van driver, typically perceived as a selfish, inconsiderate driver who is mostly petit bourgeois and often aggressive.