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Mosaic (geodemography)

Index Mosaic (geodemography)

Mosaic UK is Experian’s system for classification of UK households. [1]

8 relations: Acorn (demographics), CACI, Daily Mail, Experian, Geodemographic segmentation, Geodemography, Middle England, White van man.

Acorn (demographics)

Acorn, developed by CACI Limited in London, is a segmentation tool which categorises the United Kingdom’s population into demographic types.

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CACI International Inc is an American multinational professional services and information technology company headquartered in Arlington, Virginia, United States.

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Daily Mail

The Daily Mail is a British daily middle-marketPeter Wilby, New Statesman, 19 December 2013 (online version: 2 January 2014) tabloid newspaper owned by the Daily Mail and General Trust and published in London.

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Experian plc is a consumer credit reporting agency.

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Geodemographic segmentation

In marketing, geodemographic segmentation is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences within any group should be less than the differences between groups.

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Geodemography includes the application of geodemographic classifications for business, social research and public policy but has a parallel history in academic research seeking to understand the processes by which settlements (notably, cities) evolve and neighborhoods are formed.

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Middle England

The phrase "Middle England" is a socio-political term which generally refers to middle class or lower-middle class people in England who hold traditional conservative or right-wing views.

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White van man

"White van man" is a stereotype used in the United Kingdom for a smaller-sized commercial van driver, typically perceived as a selfish, inconsiderate driver who is mostly petit bourgeois and often aggressive.

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Redirects here:

Mosaic (profiling).


[1] https://en.wikipedia.org/wiki/Mosaic_(geodemography)

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