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Multi-level marketing

Index Multi-level marketing

Multi-level marketing (MLM) also called pyramid selling, network marketing, and referral marketing, is a marketing strategy for the sale of products or services where the revenue of the MLM company is derived from a non-salaried workforce selling the company's products/services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system. [1]

51 relations: Advocacy group, Amway, Avon Products, Binary plan, Business, Buzzword, Chain letter, China, Chinese economic reform, Collusion, Commission (remuneration), Cult, Daily Mail, Direct selling, Direct Selling Association, Dominique Xardel, Employment, Federal Trade Commission, Fine print, Fortune Hi-Tech Marketing, Goodwill (accounting), Hong Kong, Illegal per se, In re Amway Corp., John Wiley & Sons, Labour law, Legal fiction, List of multi-level marketing companies, Mainland China, Marketing strategy, MonaVie, Net operating loss, Newsweek, Nutrilite, Ponzi scheme, Price fixing, Pyramid (geometry), Pyramid scheme, Racket (crime), Relationship marketing, Revenue, Revenue stream, Robert L. FitzPatrick, Statute, The Times, Transaction Publishers, USA Today, Valley News, Wiley-Blackwell, Word of mouth, ..., Workforce. Expand index (1 more) »

Advocacy group

Advocacy groups (also known as pressure groups, lobby groups, campaign groups, interest groups, or special interest groups) use various forms of advocacy in order to influence public opinion and/or policy.

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Amway

Amway (short for "American Way") is an American company specializing in the use of multi-level marketing to sell health, beauty, and home care products.

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Avon Products

Avon Products, Inc, known as Avon, founded by David H. McConnell in 1886 is a direct selling company in beauty, household, and personal care categories.

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Binary plan

A binary plan is an organizational structure used in multi-level marketing (MLM) organizations.

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Business

Business is the activity of making one's living or making money by producing or buying and selling products (goods and services).

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Buzzword

A buzzword is a word or phrase, new or already existing, that becomes very popular for a period of time.

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Chain letter

A chain letter is a message that attempts to convince the recipient to make a number of copies of the letter and then pass them on to a certain number of recipients (either a predefined number or as many as possible).

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China

China, officially the People's Republic of China (PRC), is a unitary one-party sovereign state in East Asia and the world's most populous country, with a population of around /1e9 round 3 billion.

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Chinese economic reform

The Chinese economic reform refers to the program of economic reforms termed "Socialism with Chinese characteristics" in the People's Republic of China (PRC) that was started in December 1978 by reformists within the Communist Party of China, led by Deng Xiaoping.

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Collusion

Collusion is an agreement between two or more parties, sometimes illegal–but always secretive–to limit open competition by deceiving, misleading, or defrauding others of their legal rights, or to obtain an objective forbidden by law typically by defrauding or gaining an unfair market advantage.

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Commission (remuneration)

The payment of commission as remuneration for services rendered or products sold is a common way to reward sales people.

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Cult

The term cult usually refers to a social group defined by its religious, spiritual, or philosophical beliefs, or its common interest in a particular personality, object or goal.

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Daily Mail

The Daily Mail is a British daily middle-marketPeter Wilby, New Statesman, 19 December 2013 (online version: 2 January 2014) tabloid newspaper owned by the Daily Mail and General Trust and published in London.

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Direct selling

Modern direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as well as internet sales.

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Direct Selling Association

The Direct Selling Association (DSA) is the name of several similar trade associations in the United States, United Kingdom, Australia, Malaysia, Singapore, and New Zealand that represent direct selling companies, primarily those that use multi-level marketing compensation plans.

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Dominique Xardel

Dominique Xardel is an author and marketing professor in France.

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Employment

Employment is a relationship between two parties, usually based on a contract where work is paid for, where one party, which may be a corporation, for profit, not-for-profit organization, co-operative or other entity is the employer and the other is the employee.

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Federal Trade Commission

The Federal Trade Commission (FTC) is an independent agency of the United States government, established in 1914 by the Federal Trade Commission Act.

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Fine print

Fine print, small print, or "mouseprint" is less noticeable print smaller than the more obvious larger print it accompanies that advertises or otherwise describes or partially describes a commercial product or service.

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Fortune Hi-Tech Marketing

Fortune Hi-Tech Marketing (FHTM) was a Lexington, Kentucky based company which used multi-level marketing to sell consumer goods and services.

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Goodwill (accounting)

Goodwill in accounting is an intangible asset that arises when a buyer acquires an existing business.

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Hong Kong

Hong Kong (Chinese: 香港), officially the Hong Kong Special Administrative Region of the People's Republic of China, is an autonomous territory of China on the eastern side of the Pearl River estuary in East Asia.

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Illegal per se

In US law, the term illegal per se means that the act is inherently illegal.

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In re Amway Corp.

In re Amway Corp. (93 F.T.C. 618; full name In the Matter of Amway Corporation, Inc., et al.) is a 1979 ruling by the United States Federal Trade Commission concerning the business practices of Amway, a multi-level marketing (MLM) company.

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John Wiley & Sons

John Wiley & Sons, Inc., also referred to as Wiley, is a global publishing company that specializes in academic publishing.

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Labour law

Labour law (also known as labor law or employment law) mediates the relationship between workers, employing entities, trade unions and the government.

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Legal fiction

A legal fiction is a fact assumed or created by courts which is then used in order to help reach a decision or to apply a legal rule.

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List of multi-level marketing companies

This is a list of companies which use multi-level marketing (also known as network marketing, direct selling, referral marketing, and pyramid selling) for most of their sales.

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Mainland China

Mainland China, also known as the Chinese mainland, is the geopolitical as well as geographical area under the direct jurisdiction of the People's Republic of China (PRC).

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Marketing strategy

Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal achieving a sustainable competitive advantage.

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MonaVie

MonaVie is a defunct, American multi-level marketing company that manufactured and distributed products made from blended fruit juice concentrates, powders, and purées.

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Net operating loss

Under U.S. Federal income tax law, a net operating loss (NOL) occurs when certain tax-deductible expenses exceed taxable revenues for a taxable year.

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Newsweek

Newsweek is an American weekly magazine founded in 1933.

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Nutrilite

Nutrilite is a brand of mineral, vitamin, and dietary supplements developed in 1934 by Carl F. Rehnborg.

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Ponzi scheme

A Ponzi scheme (also a Ponzi game) is a form of fraud in which a purported businessman lures investors and pays profits to earlier investors using funds obtained from newer investors.

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Price fixing

Price fixing is an agreement between participants on the same side in a market to buy or sell a product, service, or commodity only at a fixed price, or maintain the market conditions such that the price is maintained at a given level by controlling supply and demand.

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Pyramid (geometry)

In geometry, a pyramid is a polyhedron formed by connecting a polygonal base and a point, called the apex.

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Pyramid scheme

A pyramid scheme (commonly known as pyramid scams) is a business model that recruits members via a promise of payments or services for enrolling others into the scheme, rather than supplying investments or sale of products or services.

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Racket (crime)

A racket is a planned or organized criminal act, usually in which the criminal act is a form of business or a way to earn illegal or extorted money regularly or briefly but repeatedly.

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Relationship marketing

Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a focus on sales transactions.

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Revenue

In accounting, revenue is the income that a business has from its normal business activities, usually from the sale of goods and services to customers.

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Revenue stream

A revenue stream is a source of revenue of a company or organization.

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Robert L. FitzPatrick

Robert Lawrence FitzPatrick is an author.

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Statute

A statute is a formal written enactment of a legislative authority that governs a city, state, or country.

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The Times

The Times is a British daily (Monday to Saturday) national newspaper based in London, England.

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Transaction Publishers

Transaction Publishers was a New Jersey–based publishing house that specialized in social science books.

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USA Today

USA Today is an internationally distributed American daily, middle-market newspaper that serves as the flagship publication of its owner, the Gannett Company.

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Valley News

The Valley News (and Sunday Valley News) is a seven-day morning daily newspaper based in Lebanon, New Hampshire, covering the Upper Valley region of New Hampshire and Vermont.

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Wiley-Blackwell

Wiley-Blackwell is the international scientific, technical, medical, and scholarly publishing business of John Wiley & Sons.

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Word of mouth

Word of mouth or viva voce, is the passing of information from person to person by oral communication, which could be as simple as telling someone the time of day.

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Workforce

The workforce or labour force (labor force in American English; see spelling differences) is the labour pool in employment.

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References

[1] https://en.wikipedia.org/wiki/Multi-level_marketing

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