69 relations: Advertising, AlpInvest Partners, American Marketing Association, Arthur Nielsen, Audience measurement, Billboard (magazine), Biometrics, Brand, Broadcasting, CBS, ChicagoNow, Consumer behaviour, Consumer neuroscience, Consumption (economics), Data, Dun & Bradstreet, Fast-moving consumer goods, FIFA, General Electric, Harris Insights & Analytics, Hellman & Friedman, Incisive Media, James Attwood, Kohlberg Kravis Roberts, Management consulting, Market research, Market share, Marketing, Marketing mix, Marketing research, Marketing science, McKinsey & Company, NBCUniversal, Nestlé, Netherlands, NeuroFocus, New York Stock Exchange, News Corporation, Nielsen Audio, Nielsen Corporation, Nielsen Media Research, Nielsen ratings, People meter, PR Newswire, Procter & Gamble, Prometheus Global Media, Public company, Radio, S&P 500 Index, Sanoma, ..., The Blackstone Group, The Carlyle Group, The Coca-Cola Company, The Conference Board, The Daily Telegraph, The Demand Institute, The Hollywood Reporter, The New York Times, The Walt Disney Company, Thomas H. Lee Partners, United Kingdom, United States, Verenigde Nederlandse Uitgeverijen, Walmart, Wegener (company), WPP plc, 2017 FIFA Confederations Cup, 2018 FIFA World Cup, 3i. Expand index (19 more) » « Shrink index
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
AlpInvest Partners is a private equity asset manager with over $47 billion of assets under management as of September 30, 2017.
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012.
Arthur Charles Nielsen Sr. (September 5, 1897June 1, 1980) was an American businessman, electrical engineer and market research analyst who founded the ACNielsen company, a market research company.
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites.
Billboard (styled as billboard) is an American entertainment media brand owned by the Billboard-Hollywood Reporter Media Group, a division of Eldridge Industries.
Biometrics is the technical term for body measurements and calculations.
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.
Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model.
CBS (an initialism of the network's former name, the Columbia Broadcasting System) is an American English language commercial broadcast television network that is a flagship property of CBS Corporation.
ChicagoNow is a blogging site managed by tronc, Inc., owner of the print Chicago Tribune newspaper.
Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumer's emotional, mental and behavioural responses that precede or follow these activities.
Consumer neuroscience is the combination of consumer research with modern neuroscience.
Consumption is the process in which consumers (customers or buyers) purchase items on the market.
Data is a set of values of qualitative or quantitative variables.
Dun & Bradstreet, Inc. is a company that provides commercial data, analytics and insights for business.
Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost.
The Fédération Internationale de Football Association (FIFA; French for "International Federation of Association Football") is an association which describes itself as an international governing body of association football, futsal, and beach soccer.
General Electric Company (GE) is an American multinational conglomerate incorporated in New York and headquartered in Boston, Massachusetts.
Harris Insights & Analytics, headquartered in Rochester, New York, is a market research firm, known for "The Harris Poll".
Hellman & Friedman LLC (H&F) is an American private equity firm, founded in 1984 by Warren Hellman and Tully Friedman, that makes investments primarily through leveraged buyouts as well as growth capital investments.
Incisive Media is a B2B information and events business.
James A. Attwood Jr. is an American businessman.
KKR & Co.
Management consulting is the practice of helping organizations to improve their performance, operating primarily through the analysis of existing organizational problems and the development of plans for improvement.
Market research (also in some contexts known as industrial research) is any organized effort to gather information about target markets or customers.
Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity.
Marketing is the study and management of exchange relationships.
The marketing mix (also known as the 4 Ps) is a foundation model in marketing.
Marketing research is "the process or set of processes that links the producers, customers, and end users to the marketer through information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might be fulfilled – predominantly through scientific methods, rather than through tools and techniques common with research in the arts or in humanities.
McKinsey & Company is an American worldwide management consulting firm.
NBCUniversal, Inc. is an American multinational media conglomerate owned by Comcast, headquartered at Rockefeller Plaza's Comcast Building in Midtown Manhattan, New York City.
Nestlé S.A. is a Swiss transnational food and drink company headquartered in Vevey, Vaud, Switzerland.
The Netherlands (Nederland), often referred to as Holland, is a country located mostly in Western Europe with a population of seventeen million.
NeuroFocus, Inc. was an American multinational neuromarketing company that was acquired by Nielsen in May 2011.
The New York Stock Exchange (abbreviated as NYSE, and nicknamed "The Big Board"), is an American stock exchange located at 11 Wall Street, Lower Manhattan, New York City, New York.
The original News Corporation or News Corp. was an American multinational mass media corporation headquartered in New York City.
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences.
The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States.
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre films (via the AMC Theatres MAP program) and newspapers.
Nielsen ratings are the audience measurement systems operated by Nielsen Media Research that seek to determine the audience size and composition of television programming in the United States.
A people meter is an audience measurement tool used to measure the viewing habits of TV and cable audiences.
PR Newswire is a distributor of press releases based in New York City.
Procter & Gamble Co. (P&G) is an American multi-national consumer goods corporation headquartered in downtown Cincinnati, Ohio, founded in 1837 by British American William Procter and Irish American James Gamble.
Prometheus Global Media was a New York City-based B2B media company.
A public company, publicly traded company, publicly held company, publicly listed company, or public corporation is a corporation whose ownership is dispersed among the general public in many shares of stock which are freely traded on a stock exchange or in over the counter markets.
Radio is the technology of using radio waves to carry information, such as sound, by systematically modulating properties of electromagnetic energy waves transmitted through space, such as their amplitude, frequency, phase, or pulse width.
The Standard & Poor's 500, often abbreviated as the S&P 500, or just the S&P, is an American stock market index based on the market capitalizations of 500 large companies having common stock listed on the NYSE or NASDAQ.
Sanoma Corporation (Finnish: Sanoma Oyj, formerly SanomaWSOY) is a leading media group in the Nordic countries with operations in over 10 European countries, based in Helsinki.
The Blackstone Group L.P. is an American multinational private equity, alternative asset management and financial services firm based in New York City.
The Carlyle Group is an American multinational private equity, alternative asset management and financial services corporation.
The Coca-Cola Company is an American corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.
The Conference Board, Inc. is a 501(c)(3) non-profit business membership and research group organization.
The Daily Telegraph, commonly referred to simply as The Telegraph, is a national British daily broadsheet newspaper published in London by Telegraph Media Group and distributed across the United Kingdom and internationally.
The Demand Institute is a non-profit think tank that focuses on understanding how consumer demand is evolving around the world.
The Hollywood Reporter (THR) is a multi-platform American digital and print magazine founded in 1930 and focusing on the Hollywood film industry, television, and entertainment industries, as well as Hollywood's intersection with fashion, finance, law, technology, lifestyle, and politics.
The New York Times (sometimes abbreviated as The NYT or The Times) is an American newspaper based in New York City with worldwide influence and readership.
The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media and entertainment conglomerate, headquartered at the Walt Disney Studios in Burbank, California.
Thomas H. Lee Partners, L.P. is an American private equity firm based in Boston, Massachusetts specializing in leveraged buyouts, growth capital, special situations, industry consolidations, and recapitalizations.
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain,Usage is mixed with some organisations, including the and preferring to use Britain as shorthand for Great Britain is a sovereign country in western Europe.
The United States of America (USA), commonly known as the United States (U.S.) or America, is a federal republic composed of 50 states, a federal district, five major self-governing territories, and various possessions.
Verenigde Nederlandse Uitgeverijen (VNU, literally "United Dutch Publishers", founded 1964) was a Dutch publishing company with products including European consumer magazines, Dutch regional newspapers, business publications in the European and North American markets, and educational publications.
Walmart Inc. (formerly branded as Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores.
Koninklijke Wegener NV was a Dutch publisher of newspapers. It was the largest publisher of daily regional newspapers, free local newspapers and special interest magazines in the Netherlands. It also sold internet products and graphical products. The company ceased to exist when it was acquired by Belgian media company De Persgroep in 2015.
WPP plc is a British multinational advertising and public relations company with its main management office in London, England, and its executive office in Dublin, Ireland.
The 2017 FIFA Confederations Cup was the 10th FIFA Confederations Cup, a quadrennial international men's football tournament organised by FIFA.
The 2018 FIFA World Cup is the 21st FIFA World Cup, a quadrennial international football tournament contested by the men's national teams of the member associations of FIFA.
3i Group plc is a multinational private equity and venture capital company based in London, United Kingdom.
A. C. Nielsen Co., A.C. Nielsen Co., Nielsen Business Media, Nielsen Business Media, Inc, Nielsen Business Media, Inc., Nielsen Co., Nielsen Company, Nielsen Holdings N.V., Nielsen Holdings PLC, Nielsen Holdings Plc, Nielsen Mobile, Nielsen N.V., Nielsen Nv, Nielsen Online, PERQ/HCI, The Nielsen Company, V.N.U., Verenigde Nederlandse Uitgeversbedrijven.