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Online advertising

Index Online advertising

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. [1]

138 relations: Ad blocking, Ad exchange, Ad serving, Adobe Flash, Adobe Systems, Advance-fee scam, Advertising, Advertising agency, Advertising campaign, Advertising in video games, Advertising management, Adware, AdWords, Affiliate marketing, Affiliate network, Amazon (company), Andrews University, ARPANET, AT&T, Audience measurement, Bait-and-switch, Banner blindness, Behavioral targeting, Botnet, Branded content, Business marketing, Cable television, CAN-SPAM Act of 2003, Children's Online Privacy Protection Act, Cisco Systems, Click fraud, Click-through rate, Coca-Cola, Comparison of HTML5 and Flash, ComScore, Content management system, Content marketing, Contextual advertising, Cookie, Cost per action, Cost per mille, Craigslist, Crossposting, CryptoLocker, Customer relationship management, Demand-side platform, Digiday, Digital Equipment Corporation, Direct marketing, Display advertising, ..., Do Not Track, Do Not Track legislation, EBay, Facebook, Feature phone, Federal Trade Commission, Felix Baumgartner, Geotargeting, Global Network Navigator, Global Positioning System, Google, Honor system, HotWired, HTML5, HTTP cookie, Hyperlink, IBM, Impression (online media), Interactive Advertising Bureau, Interactive media, Internet Advertising Bureau, Interruption marketing, IP address, Java applet, Laurence Canter and Martha Siegel, LinkedIn, List of IT consulting firms, List of spammers, Local search (Internet), Logistics, Malvertising, Malware, Marketing, Marketing communications, Marketo, Media planning, Millisecond, Mobile advertising, Mobile app, Multimedia Messaging Service, National Science Foundation Network, Neolane, Nielsen Media Research, Nike, Inc., Oracle Corporation, Organic search, Pay-per-click, Paywall, Phishing, Pinterest, Pop-up ad, Private browsing, Prodigy (online service), Product placement, Promotion (marketing), Promotional merchandise, Promotional mix, Ransomware, Red Bull, Retail, Return on investment, Revenue sharing, Sales promotion, Search engine marketing, Search engine optimization, Search engine results page, Sears, Site retargeting, Smartphone, Social media, Social media marketing, Spamming, Supply-side platform, Targeted advertising, Telephone Consumer Protection Act of 1991, Teradata, Terrestrial television, Twitter, Unica Corporation, Usenet, Web banner, Web beacon, Wired (magazine), World Wide Web, Yahoo!, Yahoo! Search Marketing, Yellow pages, YouTube. Expand index (88 more) »

Ad blocking

Hussain, D., & Lasage, H. (2014).

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Ad exchange

An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks.

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Ad serving

Ad serving describes the technology and service that places advertisements on Web sites.

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Adobe Flash

Adobe Flash is a deprecated multimedia software platform used for production of animations, rich Internet applications, desktop applications, mobile applications, mobile games and embedded web browser video players.

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Adobe Systems

Adobe Systems Incorporated, commonly known as Adobe, is an American multinational computer software company.

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Advance-fee scam

An advance-fee scam is a form of fraud and one of the most common types of confidence trick.

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Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

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Advertising agency

An advertising agency, often referred to as a creative agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients.

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Advertising campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

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Advertising in video games

Advertising using games is a long-standing practice in the video game industry.

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Advertising management

Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions.

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Adware

Adware, or advertising-supported software, is software that generates revenue for its developer by automatically generating online advertisements in the user interface of the software or on a screen presented to the user during the installation process.

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AdWords

Google Ads is an online advertising service developed by Google, where advertisers pay to display brief advertisments, service offerings, product listings, and video content within the Google ad network to web users.

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Affiliate marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

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Affiliate network

An affiliate network acts as an intermediary between publishers (affiliates) and merchant affiliate programs.

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Amazon (company)

Amazon.com, Inc., doing business as Amazon, is an American electronic commerce and cloud computing company based in Seattle, Washington that was founded by Jeff Bezos on July 5, 1994.

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Andrews University

Andrews University is a university in Berrien Springs, Michigan.

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ARPANET

The Advanced Research Projects Agency Network (ARPANET) was an early packet switching network and the first network to implement the protocol suite TCP/IP.

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AT&T

AT&T Inc. is an American multinational conglomerate holding company headquartered at Whitacre Tower in Downtown Dallas, Texas.

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Audience measurement

Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites.

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Bait-and-switch

Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts.

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Banner blindness

Banner blindness is a phenomenon in web usability where visitors to a website consciously or subconsciously ignore banner-like information, which can also be called ad blindness or banner noise.

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Behavioral targeting

Behavioral targeting comprises a range of technologies and techniques used by online website brands, publishers and advertisers aimed at increasing the effectiveness of marketing and advertising using user web-browsing behavior information.

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Botnet

A botnet is a number of Internet-connected devices, each of which is running one or more bots.

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Branded content

Branded content (also known as branded entertainment) is the practice of marketing via the creation of content that is funded or outright produced by an advertiser.

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Business marketing

Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments and institutions).

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Cable television

Cable television is a system of delivering television programming to paying subscribers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fiber-optic cables.

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CAN-SPAM Act of 2003

The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003, signed into law by President George W. Bush on December 16, 2003, established the United States' first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions.

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Children's Online Privacy Protection Act

The Children's Online Privacy Protection Act of 1998 (COPPA) is a United States federal law, located at.

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Cisco Systems

Cisco Systems, Inc. is an American multinational technology conglomerate headquartered in San Jose, California, in the center of Silicon Valley, that develops, manufactures and sells networking hardware, telecommunications equipment and other high-technology services and products.

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Click fraud

Click fraud is a type of fraud that occurs on the Internet in pay-per-click (PPC) online advertising.

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Click-through rate

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

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Coca-Cola

Coca-Cola, or Coke (also Pemberton's Cola at certain Georgian vendors), is a carbonated soft drink produced by The Coca-Cola Company.

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Comparison of HTML5 and Flash

HTML5 can generally be used as an alternative to Adobe Flash.

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ComScore

comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers.

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Content management system

A content management system (CMS)Managing Enterprise Content: A Unified Content Strategy.

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Content marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

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Contextual advertising

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers.

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Cookie

A cookie is a baked or cooked food that is small, flat and sweet.

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Cost per action

Cost per acquisition (CPA), also known as cost per action, pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for a specified acquisition - for example a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc.) Direct response advertisers often consider CPA the optimal way to buy online advertising, as an advertiser only pays for the ad when the desired acquisition has occurred.

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Cost per mille

Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly used measurement in advertising.

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Craigslist

Craigslist (stylized as craigslist) is an American classified advertisements website with sections devoted to jobs, housing, for sale, items wanted, services, community, gigs, résumés, and discussion forums.

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Crossposting

Crossposting is the act of posting the same message to multiple information channels; forums, mailing lists, or newsgroups.

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CryptoLocker

The CryptoLocker ransomware attack was a cyberattack using the CryptoLocker ransomware that occurred from 5 September 2013 to late May 2014.

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Customer relationship management

Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers.

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Demand-side platform

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

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Digiday

Digiday is an online trade magazine for online media founded in 2008 by Nick Friese.

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Digital Equipment Corporation

Digital Equipment Corporation, also known as DEC and using the trademark Digital, was a major American company in the computer industry from the 1950s to the 1990s.

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Direct marketing

Direct marketing is a form of advertising where organizations communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters, and targeted television, newspaper, and magazine advertisements, as well as outdoor advertising.

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Display advertising

Display advertising is advertising on websites or apps through banners or other ad formats made of text, images, flash, video, and audio.

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Do Not Track

The Do Not Track (DNT) header is the proposed HTTP header field DNT that requests that a web application disable either its tracking or cross-site user tracking (the ambiguity remains unresolved) of an individual user.

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Do Not Track legislation

Do Not Track legislation protects users’ right to choose whether or not to be tracked by third-party websites.

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EBay

eBay Inc. is a multinational e-commerce corporation based in San Jose, California that facilitates consumer-to-consumer and business-to-consumer sales through its website.

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Facebook

Facebook is an American online social media and social networking service company based in Menlo Park, California.

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Feature phone

Feature phone is a term typically used as a retronym to describe a class of mobile phone handheld computers.

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Federal Trade Commission

The Federal Trade Commission (FTC) is an independent agency of the United States government, established in 1914 by the Federal Trade Commission Act.

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Felix Baumgartner

Felix Baumgartner (born 20 April 1969) is an Austrian skydiver, daredevil, and BASE jumper.

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Geotargeting

Geo targeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on their location.

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Global Network Navigator

The Global Network Navigator (GNN) was the first commercial web publication and the first web site to offer clickable advertisements.

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Global Positioning System

The Global Positioning System (GPS), originally Navstar GPS, is a satellite-based radionavigation system owned by the United States government and operated by the United States Air Force.

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Google

Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware.

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Honor system

An honor system or honesty system is a philosophical way of running a variety of endeavors based on trust, honor, and honesty.

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HotWired

Hotwired (1994–1999) was the first commercial web magazine, launched on October 27, 1994.

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HTML5

HTML5 is a markup language used for structuring and presenting content on the World Wide Web.

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HTTP cookie

An HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small piece of data sent from a website and stored on the user's computer by the user's web browser while the user is browsing.

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Hyperlink

In computing, a hyperlink, or simply a link, is a reference to data that the reader can directly follow either by clicking, tapping, or hovering.

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IBM

The International Business Machines Corporation (IBM) is an American multinational technology company headquartered in Armonk, New York, United States, with operations in over 170 countries.

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Impression (online media)

An impression (in the context of online advertising) is when an ad is fetched from its source, and is countable.

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Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry.

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Interactive media

Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video, audio, and video games.

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Internet Advertising Bureau

The Internet Advertising Bureau UK (IAB UK) is a trade association for online and mobile advertising in the United Kingdom, founded in 1997.

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Interruption marketing

Interruption marketing or outbound marketing is promoting a product through continued advertising, promotions, public relations and sales.

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IP address

An Internet Protocol address (IP address) is a numerical label assigned to each device connected to a computer network that uses the Internet Protocol for communication.

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Java applet

A Java applet was a small application that is written in the Java programming language, or another programming language that compiles to Java bytecode, and delivered to users in the form of Java bytecode.

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Laurence Canter and Martha Siegel

Laurence A. Canter (b. June 24, 1953) and Martha S. Siegel (April 9, 1948 – September 24, 2000) were partners in a husband-and-wife firm of lawyers who posted the first massive commercial Usenet spam on April 12, 1994.

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LinkedIn

LinkedIn is a business and employment-oriented service that operates via websites and mobile apps.

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List of IT consulting firms

The following is a list of the largest information technology consulting firms in the world, along with their corporate headquarters location and the total number of consultants they have.

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List of spammers

This is a list of individuals and organizations noteworthy for engaging in bulk electronic spamming, either on their own behalf or on behalf of others.

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Local search (Internet)

Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings.

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Logistics

Logistics is generally the detailed organization and implementation of a complex operation.

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Malvertising

Malvertising (a portmanteau of "malicious advertising") is the use of online advertising to spread malware.

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Malware

Malware (a portmanteau for malicious software) is any software intentionally designed to cause damage to a computer, server or computer network.

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Marketing

Marketing is the study and management of exchange relationships.

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Marketing communications

Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination:Tomse, & Snoj, 2014 Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general.

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Marketo

Marketo, Inc. is a marketing automation platform focused on account-based marketing, including email, mobile, social, digital ads, web management and analytics.

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Media planning

Media planning is generally outsourced to a media agency and entails sourcing and selecting optimal media platforms for a client's brand or product to use.

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Millisecond

A millisecond (from milli- and second; symbol: ms) is a thousandth (0.001 or 10−3 or 1/1000) of a second.

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Mobile advertising

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices.

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Mobile app

A mobile app is a computer program designed to run on a mobile device such as a phone/tablet or watch.

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Multimedia Messaging Service

Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network.

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National Science Foundation Network

The National Science Foundation Network (NSFNET) was a program of coordinated, evolving projects sponsored by the National Science Foundation (NSF) beginning in 1985 to promote advanced research and education networking in the United States.

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Neolane

Neolane, Inc. is a conversational marketing technology provider, which develops marketing automation and cross-channel campaign management software and services for business-to-business and business-to-consumer marketers.

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Nielsen Media Research

Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre films (via the AMC Theatres MAP program) and newspapers.

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Nike, Inc.

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

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Oracle Corporation

Oracle Corporation is an American multinational computer technology corporation, headquartered in Redwood Shores, California.

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Organic search

Organic search is a method for entering one or several search terms as a single string of text into a search engine.

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Pay-per-click

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

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Paywall

A paywall is a method of restricting access to content via a paid subscription.

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Phishing

Phishing is the fraudulent attempt to obtain sensitive information such as usernames, passwords, and credit card details (and money), often for malicious reasons, by disguising as a trustworthy entity in an electronic communication.

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Pinterest

Pinterest is a web and mobile application company that operates a software system designed to discover information on the World Wide Web, mainly using images and on a shorter scale, GIFs and videos.

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Pop-up ad

Pop-up ads or pop-ups are forms of online advertising on the World Wide Web.

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Private browsing

Private browsing, privacy mode or incognito mode is a privacy feature in some web browsers to disable browsing history and the web cache.

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Prodigy (online service)

Prodigy Communications Corporation (Prodigy Services Corp., Prodigy Services Co., Trintex) was an online service that offered its subscribers access to a broad range of networked services, including news, weather, shopping, bulletin boards, games, polls, expert columns, banking, stocks, travel, and a variety of other features.

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Product placement

Product placement, also known as embedded marketing, is a marketing technique in which references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.

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Promotion (marketing)

In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.

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Promotional merchandise

Promotional merchandise, sometimes nicknamed swag, schwag, or tchotchke, are products, branded with a logo or slogan, used in marketing and communication programs.

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Promotional mix

In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals.

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Ransomware

Ransomware is a type of malicious software from cryptovirology that threatens to publish the victim's data or perpetually block access to it unless a ransom is paid.

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Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987.

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Retail

Retail is the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

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Return on investment

Return on investment (ROI) is the ratio between the net profit and cost of investment resulting from an investment of some resource.

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Revenue sharing

Revenue sharing is the distribution of profits and losses between stakeholders, who could be general partners (and limited partners in a limited partnership), a company's employees, or between companies in a business alliance.

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Sales promotion

Sales promotion is one of the elements of the promotional mix.

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Search engine marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

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Search engine optimization

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

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Search engine results page

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher.

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Sears

Sears, Roebuck and Company, colloquially known as Sears, is an American chain of department stores founded by Richard Warren Sears and Alvah Curtis Roebuck in 1892, reincorporated (a formality for a history-making consumer sector initial public offering) by Richard Sears and new partner Julius Rosenwald in 1906.

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Site retargeting

Site retargeting is a display advertising technique used by marketers to display advertising to people who have previously visited their website.

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Smartphone

A smartphone is a handheld personal computer with a mobile operating system and an integrated mobile broadband cellular network connection for voice, SMS, and Internet data communication; most, if not all, smartphones also support Wi-Fi.

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Social media

Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

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Social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.

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Spamming

Electronic spamming is the use of electronic messaging systems to send an unsolicited message (spam), especially advertising, as well as sending messages repeatedly on the same site.

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Supply-side platform

A supply-side platform (SSP) or sell-side platform is a technology platform to enable web publishers and digital out-of-home (DOOH) media owners to manage their advertising space inventory, fill it with ads, and receive revenue.

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Targeted advertising

Targeted advertising is a form of advertising where online advertisers can use sophisticated methods to target the most receptive audiences with certain traits, based on the product or person the advertiser is promoting.

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Telephone Consumer Protection Act of 1991

The Telephone Consumer Protection Act of 1991 (TCPA) was passed by the United States Congress in 1991 and signed into law by President George H. W. Bush as Public Law 102-243.

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Teradata

Teradata Corporation is a provider of database and analytics-related products and services.

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Terrestrial television

Terrestrial or broadcast television is a type of television broadcasting in which the television signal is transmitted by radio waves from the terrestrial (Earth based) transmitter of a television station to a TV receiver having an antenna.

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Twitter

Twitter is an online news and social networking service on which users post and interact with messages known as "tweets".

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Unica Corporation

Unica is a brand within IBM's software group comprising multiple enterprise marketing management products.

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Usenet

Usenet is a worldwide distributed discussion system available on computers.

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Web banner

A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server.

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Web beacon

A web beacon or web bug is one of various techniques used on web pages or email, to unobtrusively (usually invisibly) allow checking that a user has accessed some content.

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Wired (magazine)

Wired is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics.

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World Wide Web

The World Wide Web (abbreviated WWW or the Web) is an information space where documents and other web resources are identified by Uniform Resource Locators (URLs), interlinked by hypertext links, and accessible via the Internet.

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Yahoo!

Yahoo! is a web services provider headquartered in Sunnyvale, California and wholly owned by Verizon Communications through Oath Inc..

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Yahoo! Search Marketing

Yahoo Search Marketing is a keyword-based "Pay per click" or "Sponsored search" Internet advertising service provided by Yahoo.

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Yellow pages

The yellow pages are any telephone directory of businesses, organized by category rather than alphabetically by business name, and in which advertising is sold.

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YouTube

YouTube is an American video-sharing website headquartered in San Bruno, California.

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References

[1] https://en.wikipedia.org/wiki/Online_advertising

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