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Pinkwashing (breast cancer)

Index Pinkwashing (breast cancer)

Pinkwashing is a form of cause marketing that uses a range of pink ribbon logos, displayed on various products. [1]

27 relations: AstraZeneca, Baker Hughes, Breast cancer, Breast Cancer Action, Carcinogen, Cause marketing, Estée Lauder Companies, Galaxolide, General Mills, Hydraulic fracturing, KFC, Myocardial infarction, National Breast Cancer Awareness Month, National Breast Cancer Foundation, National Cancer Institute, Paraben, Pink ribbon, Pink Ribbons, Inc., Portmanteau, Registered trademark symbol, Self (magazine), Susan G. Komen for the Cure, The Breast Cancer Research Foundation, Toluene, Whitewash, Yoplait, 5-hour Energy.

AstraZeneca

AstraZeneca plc is an Anglo–Swedish multinational pharmaceutical and biopharmaceutical company.

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Baker Hughes

Baker Hughes, a GE company (BHGE) is an international industrial service company and one of the world's largest oil field services companies.

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Breast cancer

Breast cancer is cancer that develops from breast tissue.

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Breast Cancer Action

Breast Cancer Action (BCAction) is a U.S.-based grassroots education and activist organization driven by and supporting people living with breast cancer.

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Carcinogen

A carcinogen is any substance, radionuclide, or radiation that promotes carcinogenesis, the formation of cancer.

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Cause marketing

Cause marketing is defined as a type of corporate social responsibility, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society.

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Estée Lauder Companies

The Estée Lauder Companies Inc. is an multinational manufacturer and marketer of prestige skincare, makeup, fragrance and hair care products, based in Midtown Manhattan, New York City.

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Galaxolide

Galaxolide (trade name; also known as Abbalide, Pearlide, Astrolide, Musk 50, Polarlide; chemical name 1,3,4,6,7,8-hexahydro-4,6,6,7,8,8,-hexamethyl-cyclopentabenzopyran or HHCB) is a synthetic musk with a clean sweet musky floral woody odor used in fragrances.

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General Mills

General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores.

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Hydraulic fracturing

Hydraulic fracturing (also fracking, fraccing, frac'ing, hydrofracturing or hydrofracking) is a well stimulation technique in which rock is fractured by a pressurized liquid.

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KFC

KFC, until 1991 known as Kentucky Fried Chicken, is an American fast food restaurant chain that specializes in fried chicken.

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Myocardial infarction

Myocardial infarction (MI), commonly known as a heart attack, occurs when blood flow decreases or stops to a part of the heart, causing damage to the heart muscle.

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National Breast Cancer Awareness Month

Breast Cancer Awareness Month (BCAM), also referred to in America as National Breast Cancer Awareness Month (NBCAM), is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure.

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National Breast Cancer Foundation

The National Breast Cancer Foundation (NBCF) is the leading community-funded national organisation in Australia, supporting and promoting research for the prevention and cure of breast cancer.

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National Cancer Institute

The National Cancer Institute (NCI) is part of the National Institutes of Health (NIH), which is one of eleven agencies that are part of the U.S. Department of Health and Human Services.

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Paraben

Parabens are a class of widely used preservatives in cosmetic and pharmaceutical products.

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Pink ribbon

The pink ribbon is an international symbol of breast cancer awareness.

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Pink Ribbons, Inc.

Pink Ribbons, Inc. is a 2011 National Film Board of Canada (NFB) documentary about the pink ribbon campaign, directed by Léa Pool and produced by Ravida Din.

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Portmanteau

A portmanteau or portmanteau word is a linguistic blend of words,, p. 644 in which parts of multiple words or their phones (sounds) are combined into a new word, as in smog, coined by blending smoke and fog, or motel, from motor and hotel.

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Registered trademark symbol

The registered trademark symbol (®) is a symbol that provides notice that the preceding word or symbol is a trademark or service mark that has been registered with a national trademark office.

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Self (magazine)

Self was an American magazine for women that specializes in health, wellness, beauty, and style.

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Susan G. Komen for the Cure

Susan G. Komen, formerly known as Susan G. Komen for the Cure and originally as The Susan G. Komen Breast Cancer Foundation, often referred to as simply Komen, is the largest and best-funded breast cancer organization in the United States.

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The Breast Cancer Research Foundation

The Breast Cancer Research Foundation (BCRF) is an independent, not-for-profit organization which has raised $569.4 million to support clinical and translational research on breast cancer at medical institutions in the United States and abroad.

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Toluene

Toluene, also known as toluol, is an aromatic hydrocarbon.

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Whitewash

Whitewash, or calcimine, kalsomine, calsomine, or lime paint is a low-cost type of paint made from slaked lime (calcium hydroxide, Ca(OH)2) and chalk (calcium carbonate, (CaCO3), sometimes known as "whiting". Various other additives are also used.

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Yoplait

Yoplait is the largest franchise brand of yogurt, jointly owned by United States–based food conglomerate General Mills and French dairy cooperative Sodiaal.

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5-hour Energy

5-hour Energy (stylized as 5-hour ENERGY) is an American-made "energy shot" manufactured by Living Essentials LLC.

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References

[1] https://en.wikipedia.org/wiki/Pinkwashing_(breast_cancer)

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