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Psychographics

Index Psychographics

Psychographics can be defined as a qualitative methodology used to describe consumers on psychological attributes. [1]

46 relations: Advertising, Attitude (psychology), Attitudinal targeting, Baby boomers, Behavior modification, Behavioral targeting, Black propaganda, Brainwashing, Cambridge Analytica, Demographic profile, Demographic targeting, Disinformation, Firmographics, Freedom of choice, Gamaliel Bradford (biographer), Generation X, Geodemographic segmentation, Geotargeting, Infusionsoft, Market segmentation, Marketing, Microsegment, Microtargeting, Millennials, Misinformation, Operation Mockingbird, Opinion, Personality, Political warfare, Product differentiation, Project MKUltra, Propaganda, Psychological warfare, Psychometrics, Segmenting-targeting-positioning, Self-interest, Serviceable available market, Social studies, Subliminal stimuli, Susan Gilbert, Target audience, Targeted advertising, Total addressable market, United States presidential election, 2016, Value (ethics), Values Modes.

Advertising

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

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Attitude (psychology)

In psychology, attitude is a psychological construct, a mental and emotional entity that inheres in, or characterizes a person.

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Attitudinal targeting

For the purpose of better understanding attitudinal targeting, it can be discussed using the 5 Ws and one H: who, what, when, where, why, and how.

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Baby boomers

Baby Boomers (also known as Boomers) are the demographic cohort following the Silent Generation and preceding Generation X. There are varying timelines defining the start and the end of this cohort; demographers and researchers typically use birth years starting from the early- to mid-1940s and ending anywhere from 1960 to 1964.

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Behavior modification

Behavior modification refers to behavior-change procedures that were employed during the 1970s and early 1980s.

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Behavioral targeting

Behavioral targeting comprises a range of technologies and techniques used by online website brands, publishers and advertisers aimed at increasing the effectiveness of marketing and advertising using user web-browsing behavior information.

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Black propaganda

Black propaganda is false information and material that purports to be from a source on one side of a conflict, but is actually from the opposing side.

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Brainwashing

Brainwashing (also known as mind control, menticide, coercive persuasion, thought control, thought reform, and re-education) is the concept that the human mind can be altered or controlled by certain psychological techniques.

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Cambridge Analytica

Cambridge Analytica Ltd (CA) was a British political consulting firm which combined data mining, data brokerage, and data analysis with strategic communication during the electoral processes.

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Demographic profile

Demographic profiling is a tool utilized by marketers so that they may be as efficient as possible with advertising products or services and identifying any possible gaps in their marketing strategy.

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Demographic targeting

Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information.

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Disinformation

Disinformation is false information spread deliberately to deceive.

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Firmographics

Firmographics (also known as emporographics or firm demographics) are sets of characteristics to segment prospect organizations.

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Freedom of choice

Freedom of choice describes an individual's opportunity and autonomy to perform an action selected from at least two available options, unconstrained by external parties.

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Gamaliel Bradford (biographer)

Gamaliel Bradford (October 9, 1863 – April 11, 1932) was an American biographer, critic, poet, and dramatist.

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Generation X

Generation X, or Gen X, is the demographic cohort following the baby boomers and preceding the Millennials.

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Geodemographic segmentation

In marketing, geodemographic segmentation is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences within any group should be less than the differences between groups.

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Geotargeting

Geo targeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on their location.

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Infusionsoft

Infusionsoft is a private company that offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce.

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Market segmentation

Market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics.

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Marketing

Marketing is the study and management of exchange relationships.

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Microsegment

In marketing, a microsegment is a more advanced form of market segmentation that groups a number of customers of the business into specific segments based on various factors including behavioral predictions.

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Microtargeting

Microtargeting, often used by political parties and election campaigns includes direct marketing datamining techniques that involve predictive market segmentation (aka cluster analysis).

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Millennials

Millennials (also known as Generation Y) are the generational demographic cohort following Generation X. There are no precise dates for when this cohort starts or ends; demographers and researchers typically use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years.

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Misinformation

Misinformation is false or incorrect information that is spread intentionally or unintentionally (i.e. without realizing it is untrue).

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Operation Mockingbird

Operation Mockingbird was an alleged large-scale program of the United States Central Intelligence Agency (CIA) that began in the early 1950s and attempted to manipulate news media for propaganda purposes.

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Opinion

An opinion is a judgment, viewpoint, or statement that is not conclusive.

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Personality

Personality is defined as the set of habitual behaviors, cognitions and emotional patterns that evolve from biological and environmental factors.

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Political warfare

Political warfare is the use of political means to compel an opponent to do one's will, based on hostile intent.

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Product differentiation

In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others, to make it more attractive to a particular target market.

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Project MKUltra

Project MKUltra, also called the CIA mind control program, is the code name given to a program of experiments on human subjects that were designed and undertaken by the United States Central Intelligence Agency—and which were, at times, illegal.

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Propaganda

Propaganda is information that is not objective and is used primarily to influence an audience and further an agenda, often by presenting facts selectively to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is presented.

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Psychological warfare

Psychological warfare (PSYWAR), or the basic aspects of modern psychological operations (PSYOP), have been known by many other names or terms, including MISO, Psy Ops, political warfare, "Hearts and Minds", and propaganda.

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Psychometrics

Psychometrics is a field of study concerned with the theory and technique of psychological measurement.

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Segmenting-targeting-positioning

In marketing, segmenting, targeting and positioning (STP) is a broad framework that summarizes and simplifies the process of market segmentation.

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Self-interest

Self-interest generally refers to a focus on the needs or desires (interests) of the self.

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Serviceable available market

Serviceable addressable market (SAM; also served available market) is the part of the total addressable market (TAM) that can actually be reached.

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Social studies

In the United States education system, social studies is the integrated study of multiple fields of social science and the humanities, including history, geography, and political science.

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Subliminal stimuli

Subliminal stimuli (the prefix sup- literally "below, or less than", while the prefix sub- literally "up to"), contrary to supraliminal stimuli or "above threshold", are any sensory stimuli below an individual's threshold for conscious perception.

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Susan Gilbert

Susan Gilbert is an American author, publisher, entrepreneur and consultant.

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Target audience

A target audience is the intended audience or readership of a publication, advertisement, or other message.

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Targeted advertising

Targeted advertising is a form of advertising where online advertisers can use sophisticated methods to target the most receptive audiences with certain traits, based on the product or person the advertiser is promoting.

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Total addressable market

Total addressable market (TAM), also called total available market, is a term that is typically used to reference the revenue opportunity available for a product or service.

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United States presidential election, 2016

The United States presidential election of 2016 was the 58th quadrennial American presidential election, held on Tuesday, November 8, 2016.

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Value (ethics)

In ethics, value denotes the degree of importance of some thing or action, with the aim of determining what actions are best to do or what way is best to live (normative ethics), or to describe the significance of different actions.

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Values Modes

Values Modes is a segmentation tool in the United Kingdom, based on the British Values Survey.

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Psychographic.

References

[1] https://en.wikipedia.org/wiki/Psychographics

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