Get it on Google Play
New! Download Unionpedia on your Android™ device!
Faster access than browser!

Public relations

Index Public relations

Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. [1]

101 relations: Accreditation in Public Relations, Advertising, Advocacy group, American Political Science Review, Astroturfing, Audience, Blog, Brand management, Bureau of Labor Statistics, Business, Charitable organization, Chartered Institute of Public Relations, Cherry picking, Communication, Company, Competitive intelligence, Computer security, Consumer, Conway, South Carolina, Corporate identity, Corporate title, Cosmopolitan (magazine), Crisis communication, Crisis management, Edelman (firm), Edward Bernays, Euphemism, Fad, Federal Aviation Administration, Fortune (magazine), Fortune 500, Front organization, Government, Grassroots, Impression management, Individual, Industrial espionage, Information, Internal communications, Internet, Ivy Lee, Leadership, Lifestyle (sociology), List of press release agencies, List of public relations journals, Litigation public relations, Lobbying, Marketing, Marketing communications, Marshall Plan, ..., Mass media, Media event, Media intelligence, Media manipulation, Media relations, Negative campaigning, New media, New World, News, News conference, News media, Newsletter, Non-denial denial, Non-governmental organization, Nonprofit organization, Northern Kentucky University, Official, Opinion leadership, Organization, Press release, Promotion (marketing), Propaganda, Public, Public information officer, Public interest, Public opinion, Public relations in India, Public relations officer, Public Relations Society of America, Publicist, Publicity, Reputation, Reputation management, Rhetoric, Rockefeller, Slate (magazine), Social engineering (security), Social media, Social media marketing, Social science, Speech, Spokesperson, Stakeholder (corporate), Target audience, Taylor & Francis, The Cluetrain Manifesto, United Kingdom, United States Forest Service, Utah Transit Authority, Web search engine, Website. Expand index (51 more) »

Accreditation in Public Relations

The Accreditation in Public Relations (APR), Accreditation in Public Relations and Military Communications (APR+M), and Certificate in Principles of Public Relations are voluntary certifications in the USA for persons working in the field of public relations (PR) and, in the case of the APR+M, military public affairs.

New!!: Public relations and Accreditation in Public Relations · See more »


Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

New!!: Public relations and Advertising · See more »

Advocacy group

Advocacy groups (also known as pressure groups, lobby groups, campaign groups, interest groups, or special interest groups) use various forms of advocacy in order to influence public opinion and/or policy.

New!!: Public relations and Advocacy group · See more »

American Political Science Review

The American Political Science Review is a quarterly peer-reviewed academic journal covering all areas of political science.

New!!: Public relations and American Political Science Review · See more »


Astroturfing is the practice of masking the sponsors of a message or organization (e.g., political, advertising, religious or public relations) to make it appear as though it originates from and is supported by a grassroots participant(s).

New!!: Public relations and Astroturfing · See more »


An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or academics in any medium.

New!!: Public relations and Audience · See more »


A blog (a truncation of the expression "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries ("posts").

New!!: Public relations and Blog · See more »

Brand management

In marketing, brand management is the analysis and planning on how that brand is perceived in the market.

New!!: Public relations and Brand management · See more »

Bureau of Labor Statistics

The Bureau of Labor Statistics (BLS) is a unit of the United States Department of Labor.

New!!: Public relations and Bureau of Labor Statistics · See more »


Business is the activity of making one's living or making money by producing or buying and selling products (goods and services).

New!!: Public relations and Business · See more »

Charitable organization

A charitable organization or charity is a non-profit organization (NPO) whose primary objectives are philanthropy and social well-being (e.g. charitable, educational, religious, or other activities serving the public interest or common good).

New!!: Public relations and Charitable organization · See more »

Chartered Institute of Public Relations

The Chartered Institute of Public Relations (CIPR) is a professional body in the United Kingdom for public relations practitioners.

New!!: Public relations and Chartered Institute of Public Relations · See more »

Cherry picking

Cherry picking, suppressing evidence, or the fallacy of incomplete evidence is the act of pointing to individual cases or data that seem to confirm a particular position while ignoring a significant portion of related cases or data that may contradict that position.

New!!: Public relations and Cherry picking · See more »


Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.

New!!: Public relations and Communication · See more »


A company, abbreviated as co., is a legal entity made up of an association of people for carrying on a commercial or industrial enterprise.

New!!: Public relations and Company · See more »

Competitive intelligence

Competitive intelligence (CI) is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in strategic decision making for an organization.

New!!: Public relations and Competitive intelligence · See more »

Computer security

Cybersecurity, computer security or IT security is the protection of computer systems from theft of or damage to their hardware, software or electronic data, as well as from disruption or misdirection of the services they provide.

New!!: Public relations and Computer security · See more »


A consumer is a person or organization that use economic services or commodities.

New!!: Public relations and Consumer · See more »

Conway, South Carolina

Conway is a city in Horry County, South Carolina, United States.

New!!: Public relations and Conway, South Carolina · See more »

Corporate identity

A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public (such as customers and investors as well as employees).

New!!: Public relations and Corporate identity · See more »

Corporate title

Corporate titles or business titles are given to company and organization officials to show what duties and responsibilities they have in the organization.

New!!: Public relations and Corporate title · See more »

Cosmopolitan (magazine)

Cosmopolitan is an international fashion magazine for women, which was formerly titled The Cosmopolitan. The magazine was first published and distributed in 1886 in the United States as a family magazine; it was later transformed into a literary magazine and eventually became a women's magazine (since 1965).

New!!: Public relations and Cosmopolitan (magazine) · See more »

Crisis communication

Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation.

New!!: Public relations and Crisis communication · See more »

Crisis management

Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders.

New!!: Public relations and Crisis management · See more »

Edelman (firm)

Edelman is an American public relations and marketing consultancy firm, founded by and named after Daniel Edelman.

New!!: Public relations and Edelman (firm) · See more »

Edward Bernays

Edward Louis Bernays (November 22, 1891 − March 9, 1995) was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations".

New!!: Public relations and Edward Bernays · See more »


A euphemism is a generally innocuous word or expression used in place of one that may be found offensive or suggest something unpleasant.

New!!: Public relations and Euphemism · See more »


A fad, trend or craze is any form of collective behavior that develops within a culture, a generation or social group in which a group of people enthusiastically follows an impulse for a finite period.

New!!: Public relations and Fad · See more »

Federal Aviation Administration

The Federal Aviation Administration (FAA) of the United States is a national authority with powers to regulate all aspects of civil aviation.

New!!: Public relations and Federal Aviation Administration · See more »

Fortune (magazine)

Fortune is an American multinational business magazine headquartered in New York City, United States.

New!!: Public relations and Fortune (magazine) · See more »

Fortune 500

The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks 500 of the largest United States corporations by total revenue for their respective fiscal years.

New!!: Public relations and Fortune 500 · See more »

Front organization

A front organization is any entity set up by and controlled by another organization, such as intelligence agencies, organized crime groups, banned organizations, religious or political groups, advocacy groups, or corporations.

New!!: Public relations and Front organization · See more »


A government is the system or group of people governing an organized community, often a state.

New!!: Public relations and Government · See more »


A grassroots movement (often referenced in the context of a left-wing political movement) is one which uses the people in a given district, region, or community as the basis for a political or economic movement.

New!!: Public relations and Grassroots · See more »

Impression management

Impression management is a conscious or subconscious process in which people attempt to influence the perceptions of other people about a person, object or event.

New!!: Public relations and Impression management · See more »


An individual is that which exists as a distinct entity.

New!!: Public relations and Individual · See more »

Industrial espionage

Industrial espionage, economic espionage, corporate spying or corporate espionage is a form of espionage conducted for commercial purposes instead of purely national security.

New!!: Public relations and Industrial espionage · See more »


Information is any entity or form that provides the answer to a question of some kind or resolves uncertainty.

New!!: Public relations and Information · See more »

Internal communications

Internal communications (IC) is the function responsible for effective communications among participants within an organization.

New!!: Public relations and Internal communications · See more »


The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide.

New!!: Public relations and Internet · See more »

Ivy Lee

Ivy Ledbetter Lee (July 16, 1877 – November 9, 1934) was an American publicity expert and a founder of modern public relations.

New!!: Public relations and Ivy Lee · See more »


Leadership is both a research area and a practical skill encompassing the ability of an individual or organization to "lead" or guide other individuals, teams, or entire organizations.

New!!: Public relations and Leadership · See more »

Lifestyle (sociology)

Lifestyle is the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture.

New!!: Public relations and Lifestyle (sociology) · See more »

List of press release agencies

This is a list of notable press release agencies.

New!!: Public relations and List of press release agencies · See more »

List of public relations journals

This is a list of peer-reviewed, English language academic journals in public relations.

New!!: Public relations and List of public relations journals · See more »

Litigation public relations

Litigation public relations is the management of the communication process during the course of any legal dispute or adjudicatory processing so as to affect the outcome or its impact on the client’s overall reputation (Haggerty, 2003).

New!!: Public relations and Litigation public relations · See more »


Lobbying, persuasion, or interest representation is the act of attempting to influence the actions, policies, or decisions of officials in their daily life, most often legislators or members of regulatory agencies.

New!!: Public relations and Lobbying · See more »


Marketing is the study and management of exchange relationships.

New!!: Public relations and Marketing · See more »

Marketing communications

Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination:Tomse, & Snoj, 2014 Marketing communication channels focuses on any way a business communicates a message to its desired market, or the market in general.

New!!: Public relations and Marketing communications · See more »

Marshall Plan

The Marshall Plan (officially the European Recovery Program, ERP) was an American initiative to aid Western Europe, in which the United States gave over $13 billion (nearly $ billion in US dollars) in economic assistance to help rebuild Western European economies after the end of World War II.

New!!: Public relations and Marshall Plan · See more »

Mass media

The mass media is a diversified collection of media technologies that reach a large audience via mass communication.

New!!: Public relations and Mass media · See more »

Media event

A media event, also known as a pseudo-event, is an event or activity conducted for the purpose of media publicity.

New!!: Public relations and Media event · See more »

Media intelligence

Media Intelligence uses data mining and data science to analyze public social and editorial media content.

New!!: Public relations and Media intelligence · See more »

Media manipulation

Media manipulation is a series of related techniques in which partisans create an image or argument that favours their particular interests.

New!!: Public relations and Media manipulation · See more »

Media relations

Media Relations involves working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner.

New!!: Public relations and Media relations · See more »

Negative campaigning

Negative campaigning or mudslinging is the process of deliberate spreading negative information about someone or something to worsen the public image of the described.

New!!: Public relations and Negative campaigning · See more »

New media

New media are forms of media that are native to computers, computational and relying on computers for re-distribution.

New!!: Public relations and New media · See more »

New World

The New World is one of the names used for the majority of Earth's Western Hemisphere, specifically the Americas (including nearby islands such as those of the Caribbean and Bermuda).

New!!: Public relations and New World · See more »


News is information about current events.

New!!: Public relations and News · See more »

News conference

A news conference or press conference is a media event in which newsmakers invite journalists to hear them speak and, most often, ask questions.

New!!: Public relations and News conference · See more »

News media

The news media or news industry are forms of mass media that focus on delivering news to the general public or a target public.

New!!: Public relations and News media · See more »


A newsletter is a printed report containing news (information) of the activities of a business (legal name; subscription business model) or an organization (institutions, societies, associations) that is sent by mail regularly to all its members, customers, employees or people, who are interested in.

New!!: Public relations and Newsletter · See more »

Non-denial denial

A non-denial denial is a statement that, at first hearing, seems a direct, clearcut and unambiguous denial of some alleged accusation, but on carefully parsing turns out not to be a denial at all, and is thus not explicitly untruthful if the allegation is in fact correct.

New!!: Public relations and Non-denial denial · See more »

Non-governmental organization

Non-governmental organizations, nongovernmental organizations, or nongovernment organizations, commonly referred to as NGOs, are usually non-profit and sometimes international organizations independent of governments and international governmental organizations (though often funded by governments) that are active in humanitarian, educational, health care, public policy, social, human rights, environmental, and other areas to effect changes according to their objectives.

New!!: Public relations and Non-governmental organization · See more »

Nonprofit organization

A non-profit organization (NPO), also known as a non-business entity or non-profit institution, is dedicated to furthering a particular social cause or advocating for a shared point of view.

New!!: Public relations and Nonprofit organization · See more »

Northern Kentucky University

Northern Kentucky University is a public, co-educational university in northern Kentucky located in Highland Heights, seven miles (11 km) southeast of downtown Cincinnati, Ohio.

New!!: Public relations and Northern Kentucky University · See more »


An official is someone who holds an office (function or mandate, regardless whether it carries an actual working space with it) in an organization or government and participates in the exercise of authority (either their own or that of their superior and/or employer, public or legally private).

New!!: Public relations and Official · See more »

Opinion leadership

Opinion leadership is leadership by an active media user who interprets the meaning of media messages or content for lower-end media users.

New!!: Public relations and Opinion leadership · See more »


An organization or organisation is an entity comprising multiple people, such as an institution or an association, that has a collective goal and is linked to an external environment.

New!!: Public relations and Organization · See more »

Press release

A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.

New!!: Public relations and Press release · See more »

Promotion (marketing)

In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.

New!!: Public relations and Promotion (marketing) · See more »


Propaganda is information that is not objective and is used primarily to influence an audience and further an agenda, often by presenting facts selectively to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is presented.

New!!: Public relations and Propaganda · See more »


In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings.

New!!: Public relations and Public · See more »

Public information officer

Public information officers (PIOs) are the communications coordinators or spokespersons of certain governmental organizations (i.e. city, county, school district, state government and police/fire departments).

New!!: Public relations and Public information officer · See more »

Public interest

Public interest is "the welfare or well-being of the general public".

New!!: Public relations and Public interest · See more »

Public opinion

Public opinion consists of the desires, wants, and thinking of the majority of the people; it is the collective opinion of the people of a society or state on an issue or problem.

New!!: Public relations and Public opinion · See more »

Public relations in India

Public relations, despite being over a century old across the world, began in India in the early 1990s.

New!!: Public relations and Public relations in India · See more »

Public relations officer

The public relations officer (PRO) or chief communications officer (CCO) or corporate communications officer is the head of communications, public relations, and/or public affairs in an organization.

New!!: Public relations and Public relations officer · See more »

Public Relations Society of America

The Public Relations Society of America (PRSA) is a nonprofit trade association for public relations professionals headquartered in New York City.

New!!: Public relations and Public Relations Society of America · See more »


A publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure- especially a celebrity- or for a work such as a book, film or album.

New!!: Public relations and Publicist · See more »


Publicity (from French publicité, from public ‘public’) is the movement of information to the general public from the media.

New!!: Public relations and Publicity · See more »


Reputation or image of a social entity (a person, a social group, or an organization) is an opinion about that entity, typically as a result of social evaluation on a set of criteria.

New!!: Public relations and Reputation · See more »

Reputation management

Reputation management refers to the influencing and controlling of an individual's or group's reputation.

New!!: Public relations and Reputation management · See more »


Rhetoric is the art of discourse, wherein a writer or speaker strives to inform, persuade, or motivate particular audiences in specific situations.

New!!: Public relations and Rhetoric · See more »


Rockefeller is a surname, and may refer to.

New!!: Public relations and Rockefeller · See more »

Slate (magazine)

Slate is an online magazine that covers current affairs, politics, and culture in the United States from a liberal perspective.

New!!: Public relations and Slate (magazine) · See more »

Social engineering (security)

Social engineering, in the context of information security, refers to psychological manipulation of people into performing actions or divulging confidential information.

New!!: Public relations and Social engineering (security) · See more »

Social media

Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

New!!: Public relations and Social media · See more »

Social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.

New!!: Public relations and Social media marketing · See more »

Social science

Social science is a major category of academic disciplines, concerned with society and the relationships among individuals within a society.

New!!: Public relations and Social science · See more »


Speech is the vocalized form of communication used by humans and some animals, which is based upon the syntactic combination of items drawn from the lexicon.

New!!: Public relations and Speech · See more »


A spokesman, spokeswoman or spokesperson is someone engaged or elected to speak on behalf of others.

New!!: Public relations and Spokesperson · See more »

Stakeholder (corporate)

In a corporation, as defined in its first usage in a 1963 internal memorandum at the Stanford Research Institute, a stakeholder is a member of the "groups without whose support the organization would cease to exist".

New!!: Public relations and Stakeholder (corporate) · See more »

Target audience

A target audience is the intended audience or readership of a publication, advertisement, or other message.

New!!: Public relations and Target audience · See more »

Taylor & Francis

Taylor & Francis Group is an international company originating in England that publishes books and academic journals.

New!!: Public relations and Taylor & Francis · See more »

The Cluetrain Manifesto

The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine, Christopher Locke, Doc Searls, and David Weinberger.

New!!: Public relations and The Cluetrain Manifesto · See more »

United Kingdom

The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain,Usage is mixed with some organisations, including the and preferring to use Britain as shorthand for Great Britain is a sovereign country in western Europe.

New!!: Public relations and United Kingdom · See more »

United States Forest Service

The United States Forest Service (USFS) is an agency of the U.S. Department of Agriculture that administers the nation's 154 national forests and 20 national grasslands, which encompass.

New!!: Public relations and United States Forest Service · See more »

Utah Transit Authority

The Utah Transit Authority (UTA), officially the Transit District of Utah (TDU) since May 2018, is the provider of public transportation throughout the Wasatch Front of Utah, in the United States, which includes the metropolitan areas of Ogden, Park City, Provo, Salt Lake City and Tooele.

New!!: Public relations and Utah Transit Authority · See more »

Web search engine

A web search engine is a software system that is designed to search for information on the World Wide Web.

New!!: Public relations and Web search engine · See more »


A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.

New!!: Public relations and Website · See more »

Redirects here:

Bad pr, Black PR, Black Public Relations, Black public relations, Company image, Corporate reputation management, Damage Control (news), Damage control (news), Global Brand Consultant, Goverment public relations, Government public relations, Image Consultation, Image consultation, Image-building, Media manage, Media training, Meet & greet, Meet and Greet, Negative public relations, PR agency, PR company, PR consultant, PR dumping, PR management, PR service, Political spin, Press relations, Press release agency, Public Relations, Public Relations Agency Role, Public information, Public relation, Public relations consultant, Public relations management, Public relations professional, Public-relation, Public-relations, Publicity Program, Publicity program, Publicity work, Relationship management theory.


[1] https://en.wikipedia.org/wiki/Public_relations

Hey! We are on Facebook now! »