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13 relations: AIDA (marketing), Business-to-business, Consumer, Customer, Customer lifecycle management, Customer relationship management, DAGMAR marketing, E-commerce, E. St. Elmo Lewis, Lead generation, Lead management, Marketing, Sales process engineering.
AIDA (marketing)
AIDA is an acronym that stands for Attention, Interest, Desire and Action.
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Business-to-business
Business-to-business (B2B or, in some countries, BtoB) refers to a situation where one business makes a commercial transaction with another.
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Consumer
A consumer is a person or organization that use economic services or commodities.
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Customer
In sales, commerce and economics, a customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.
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Customer lifecycle management
Customer lifecycle management or CLM is the measurement of multiple customer related metrics, which, when analyzed for a period of time, indicate performance of a business.
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Customer relationship management
Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers.
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DAGMAR marketing
Defining Advertising Goals for Measured Advertising Results abbr.
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E-commerce
E-commerce is the activity of buying or selling of products on online services or over the Internet.
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E. St. Elmo Lewis
Elias St.
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Lead generation
In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business.
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Lead management
Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs.
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Marketing
Marketing is the study and management of exchange relationships.
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Sales process engineering
Sales process engineering is the engineering of better sales processes.
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