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Sponsor (commercial)

Index Sponsor (commercial)

Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. [1]

19 relations: Adidas, Advertising, Ambush marketing, American football, Benefactor (law), Cause marketing, Donation, European Sponsorship Association, List of advertising technology companies, List of sponsored sports stadiums, List of sports clubs named after a sponsor, Manchester United F.C., Marketing, Monster Energy NASCAR Cup Series, Naming rights, Product placement, Sponsorship broker, Sports marketing, Sustaining program.


Adidas AG (stylized as ɑdidɑs since 1949) is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.

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Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

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Ambush marketing

Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against competing advertisers.

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American football

American football, referred to as football in the United States and Canada and also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end.

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Benefactor (law)

A benefactor is a person who gives some form of help to benefit a person, group or organization (the beneficiary), often gifting a monetary contribution in the form of an endowment to help a cause.

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Cause marketing

Cause marketing is defined as a type of corporate social responsibility, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society.

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A donation is a gift for charity, humanitarian aid, or to benefit a cause.

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European Sponsorship Association

The European Sponsorship Association (ESA) represents those involved in sponsorship across Europe.

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List of advertising technology companies

This is a list of online advertising technology companies.

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List of sponsored sports stadiums

The following is a list of sports venues with sole naming rights.

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List of sports clubs named after a sponsor

This is a list of sports teams that are named after a sponsor.

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Manchester United F.C.

Manchester United Football Club is a professional football club based in Old Trafford, Greater Manchester, England, that competes in the Premier League, the top flight of English football.

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Marketing is the study and management of exchange relationships.

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Monster Energy NASCAR Cup Series

The Monster Energy NASCAR Cup Series (often shortened to the Cup Series) is the top racing series of the National Association for Stock Car Auto Racing (NASCAR).

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Naming rights

Naming rights are a financial transaction and form of advertising whereby a corporation or other entity purchases the right to name a facility or event, typically for a defined period of time.

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Product placement

Product placement, also known as embedded marketing, is a marketing technique in which references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.

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Sponsorship broker

A sponsorship broker is an individual, or agency, that procures sponsorship funding for properties (defined as an outlet with a captive audience that provides for a positive experience).

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Sports marketing

Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams.

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Sustaining program

A sustaining program is a radio or television program that, despite airing on a commercial broadcast station, does not have commercial sponsorship or advertising.

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Commercial sponsor, Commercial sponsors, Commercial sponsorship, Corporate sponsorship, Sponsorship, Sponsorship (commercial), Sponsorship deal, Sponsorships.


[1] https://en.wikipedia.org/wiki/Sponsor_(commercial)

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