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Sports marketing

Index Sports marketing

Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. [1]

27 relations: Adidas, Advertising campaign, ASICS, Babolat, Broadcasting of sports events, Cancer Research UK, Cinemex, FIFA World Cup, Kevin Durant, Marathon, Marketing, Marketing mix, Marketing strategy, Newton Investment Management, Nike, Inc., Olympic Games, Online advertising, Rafael Nadal, Relationship marketing, Slazenger, Sport industry, Stephen Curry, Super Bowl, The Bank of New York Mellon, The Boat Race, UEFA Champions League, World Marathon Majors.

Adidas

Adidas AG (stylized as ɑdidɑs since 1949) is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories.

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Advertising campaign

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC).

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ASICS

(stylized as asics) is a Japanese multinational corporation which produces footwear and sports equipment designed for a wide range of sports, generally in the upper price range.

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Babolat

Babolat is a French tennis, badminton, and squash equipment company, headquartered in Lyon, best known for its strings and tennis racquets which are used by several top players.

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Broadcasting of sports events

The broadcasting of sports events (also known as a sportscast) is the live coverage of sports as a television program, on radio, and other broadcasting media.

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Cancer Research UK

Cancer Research UK is a cancer research and awareness charity in the United Kingdom and Isle of Man, formed on 4 February 2002 by the merger of The Cancer Research Campaign and the Imperial Cancer Research Fund.

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Cinemex

Cinemex is a cineplex company based in Mexico that has built a nationally branded cineplex chain.

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FIFA World Cup

The FIFA World Cup, often simply called the World Cup, is an international association football competition contested by the senior men's national teams of the members of the Fédération Internationale de Football Association (FIFA), the sport's global governing body.

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Kevin Durant

Kevin Wayne Durant (born September 29, 1988) is an American professional basketball player for the Golden State Warriors of the National Basketball Association (NBA).

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Marathon

The marathon is a long-distance race, completed by running, walking, or a run/walk strategy.

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Marketing

Marketing is the study and management of exchange relationships.

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Marketing mix

The marketing mix (also known as the 4 Ps) is a foundation model in marketing.

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Marketing strategy

Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal achieving a sustainable competitive advantage.

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Newton Investment Management

Newton Investment Management is a global investment management subsidiary of BNY Mellon based in London.

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Nike, Inc.

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services.

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Olympic Games

The modern Olympic Games or Olympics (Jeux olympiques) are leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions.

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Online advertising

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.

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Rafael Nadal

Rafael Nadal Parera (born 3 June 1986) is a Spanish professional tennis player, currently world No. 1 in men's singles tennis by the Association of Tennis Professionals (ATP).

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Relationship marketing

Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a focus on sales transactions.

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Slazenger

Slazenger is a British sporting goods manufacturer which concentrates on racket sports including tennis, golf, cricket and hockey.

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Sport industry

Sport industry is a market in which people, activities, business, and organizations involved in producing, facilitating, promoting, or organizing any activity, experience, or business enterprise focused on sports.

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Stephen Curry

Wardell Stephen Curry II (born March 14, 1988) is an American professional basketball player for the Golden State Warriors of the National Basketball Association (NBA).

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Super Bowl

The Super Bowl is the annual championship game of the National Football League (NFL).

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The Bank of New York Mellon

The Bank of New York Mellon Corporation, which does business as BNY Mellon, is an American worldwide banking and financial services holding company headquartered in New York City.

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The Boat Race

The Boat Race is an annual rowing race between the Oxford University Boat Club and the Cambridge University Boat Club, rowed between men's and women's open-weight eights on the River Thames in London, England.

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UEFA Champions League

The UEFA Champions League is an annual continental club football competition organised by the Union of European Football Associations (UEFA) and contested by top-division European clubs.

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World Marathon Majors

The Abbott World Marathon Majors (AWMM), originally known as the World Marathon Majors (WMM), is a championship-style competition for marathon runners that started in 2006.

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Instadia advertising, Marketing through sports in mexico, Sport marketing, Sport sponsorship, Sports Marketing, Sports marketing in Mexico.

References

[1] https://en.wikipedia.org/wiki/Sports_marketing

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