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Sustaining program

Index Sustaining program

A sustaining program is a radio or television program that, despite airing on a commercial broadcast station, does not have commercial sponsorship or advertising. [1]

28 relations: Advertising, Bob Hope, Boycott, Brokered programming, Commercial broadcasting, DuMont Television Network, Edgar Bergen, Fundraising, Grant (money), Graveyard slot, News broadcasting, Non-commercial, PBS, Pledge drive, Public affairs (broadcasting), Public broadcasting, Radio advertisement, Recession of 1958, Religious broadcasting, Sponsor (commercial), Telethon, Television pilot, The Chase and Sanborn Hour, The Defenders (1961 TV series), The Pepsodent Show, The War of the Worlds (radio drama), Underwriting spot, 1950s quiz show scandals.


Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

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Bob Hope

Sir Leslie Townes Hope, KBE, KC*SG, KSS (May 29, 1903 – July 27, 2003) known professionally as Bob Hope, was an English-American stand-up comedian, vaudevillian, actor, singer, dancer, athlete, and author.

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A boycott is an act of voluntary and intentional abstention from using, buying, or dealing with a person, organization, or country as an expression of protest, usually for moral, social, political, or environmental reasons.

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Brokered programming

Brokered programming (also known as time-buy and blocktime) is a form of broadcast content in which the show's producer pays a radio or television station for air time, rather than exchanging programming for pay or the opportunity to play spot commercials.

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Commercial broadcasting

Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship.

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DuMont Television Network

The DuMont Television Network (also known as the DuMont Network, simply DuMont/Du Mont, or (incorrectly) Dumont) was one of the world's pioneer commercial television networks, rivalling NBC and CBS for the distinction of being first overall in the United States.

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Edgar Bergen

Edgar John Bergen (born Edgar John Berggren, February 16, 1903 – September 30, 1978) was an American actor, comedian and radio performer, best known for his proficiency in ventriloquism and his characters Charlie McCarthy and Mortimer Snerd.

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Fundraising or fund raising (also known as "development") is the process of gathering voluntary contributions of money or other resources, by requesting donations from individuals, businesses, charitable foundations, or governmental agencies (see also crowd funding).

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Grant (money)

Grants are non-repayable funds or products disbursed or gifted by one party (grant makers), often a government department, corporation, foundation or trust, to a recipient, often (but not always) a nonprofit entity, educational institution, business or an individual.

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Graveyard slot

A graveyard slot (or death slot) is a time period in which a television audience is very small compared to other times of the day, and therefore broadcast programming is considered far less important.

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News broadcasting

News broadcasting is the medium of broadcasting of various news events and other information via television, radio, or internet in the field of broadcast journalism.

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Non-commercial (also spelled noncommercial) refers to an activity or entity that does not, in some sense, involve commerce, at least relative to similar activities that do have a commercial objective or emphasis.

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The Public Broadcasting Service (PBS) is an American public broadcaster and television program distributor.

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Pledge drive

A pledge drive is an extended period of fundraising activities, generally used by public broadcasting stations to increase contributions.

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Public affairs (broadcasting)

In broadcasting, public affairs radio or television programs focus on matters of politics and public policy.

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Public broadcasting

Public broadcasting includes radio, television and other electronic media outlets whose primary mission is public service.

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Radio advertisement

In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements.

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Recession of 1958

The Recession of 1958, also known as the Eisenhower Recession, was a sharp worldwide economic downturn in 1958.

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Religious broadcasting

Religious broadcasting is broadcasting by religious organizations, usually with a religious message.

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Sponsor (commercial)

Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services.

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A telethon (a portmanteau of "television" and "marathon") is a televised fundraising event that lasts many hours or even days, the purpose of which is to raise money for a charitable, political or other purportedly worthy cause.

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Television pilot

A television pilot (also known as a pilot or a pilot episode and sometimes marketed as a tele-movie) is a standalone episode of a television series that is used to sell the show to a television network.

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The Chase and Sanborn Hour

The Chase and Sanborn Hour was the umbrella title for a series of US comedy and variety radio shows sponsored by Standard Brands' Chase and Sanborn Coffee, usually airing Sundays on NBC from 8pm to 9pm during the years 1929 to 1948.

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The Defenders (1961 TV series)

The Defenders is an American courtroom drama series that ran on CBS from 1961 to 1965.

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The Pepsodent Show

The Pepsodent Show is an American radio comedy program broadcast during the Golden Age of Radio.

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The War of the Worlds (radio drama)

"The War of the Worlds" is an episode of the American radio drama anthology series The Mercury Theatre on the Air.

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Underwriting spot

An underwriting spot is an announcement made on public broadcasting outlets, especially in the United States, in exchange for funding.

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1950s quiz show scandals

The American quiz show scandals of the 1950s were a series of revelations that contestants of several popular television quiz shows were secretly given assistance by the show's producers to arrange the outcome of an ostensibly fair competition.

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[1] https://en.wikipedia.org/wiki/Sustaining_program

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