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T-commerce

Index T-commerce

T-Commerce is a term describing trade via a (smart) digital TV-set which - besides its main functionality - acts as a marketing channel enabling bidirectional communication enabling interactive advertising and addressable advertising. [1]

12 relations: Digital television, E-commerce, Electronic business, Interactive advertising, Marketing channel, Mobile commerce, Online shopping, Smart TV, Tablet computer, Targeted advertising, Trade, Ubiquitous commerce.

Digital television

Digital television (DTV) is the transmission of television signals, including the sound channel, using digital encoding, in contrast to the earlier television technology, analog television, in which the video and audio are carried by analog signals.

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E-commerce

E-commerce is the activity of buying or selling of products on online services or over the Internet.

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Electronic business

Online Business or e-business is a term which can be used for any kind of business or commercial transaction that includes sharing information across the internet.

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Interactive advertising

Interactive advertising uses online or offline interactive media to communicate with consumers and to promote products, brands, services, and public service announcements, corporate or political groups.

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Marketing channel

A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption.

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Mobile commerce

The phrase mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology." Many choose to think of Mobile Commerce as meaning "a retail outlet in your customer’s pocket." Mobile commerce is worth US$230 billion, with Asia representing almost half of the market, and has been forecast to reach US$700 billion in 2017.

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Online shopping

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.

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Smart TV

A smart TV, sometimes referred to as connected TV or hybrid TV, is a television set with integrated Internet and interactive "Web 2.0" features.

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Tablet computer

A tablet computer, commonly shortened to tablet, is a portable personal computer, typically with a mobile operating system and LCD touchscreen display processing circuitry, and a rechargeable battery in a single thin, flat package.

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Targeted advertising

Targeted advertising is a form of advertising where online advertisers can use sophisticated methods to target the most receptive audiences with certain traits, based on the product or person the advertiser is promoting.

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Trade

Trade involves the transfer of goods or services from one person or entity to another, often in exchange for money.

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Ubiquitous commerce

Ubiquitous Commerce also known as U-Commerce, u commerce or uCommerce, refers to a variety of goods and/or services.

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T-Commerce.

References

[1] https://en.wikipedia.org/wiki/T-commerce

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