Table of Contents
39 relations: Advertising, American Marketing Association, Behavior, Brand development index, Business, Category development index (marketing), Consumer, Consumer spending, Data analysis, Data collection, Demographic profile, Demography, E. Jerome McCarthy, Elasticity (economics), European Journal of Marketing, Geography, Market analysis, Market research, Market segmentation, Marketing, Marketing strategy, Mass marketing, Micromarketing, Multilevel model, Neil H. Borden, Niche market, Positioning (marketing), Precision marketing, Pricing, Psychographics, Public relations, RFM (market research), Sales promotion, Serviceable available market, Socioeconomics, Target audience, Targeted advertising, Total addressable market, Web tracking.
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service.
See Target market and Advertising
American Marketing Association
The American Marketing Association (AMA) is a professional association for marketing professionals with 30,000 members as of 2012.
See Target market and American Marketing Association
Behavior
Behavior (American English) or behaviour (British English) is the range of actions and mannerisms made by individuals, organisms, systems or artificial entities in some environment.
See Target market and Behavior
Brand development index
The brand development index or BDI quantifies how well a brand performs in a market, compared with its average performance among all markets.
See Target market and Brand development index
Business
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services).
See Target market and Business
Category development index (marketing)
The category development index (CDI) measures the sales performance of a category of goods or services in a specific group, compared with its average performance among all consumers.
See Target market and Category development index (marketing)
Consumer
A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities.
See Target market and Consumer
Consumer spending
Consumer spending is the total money spent on final goods and services by individuals and households.
See Target market and Consumer spending
Data analysis
Data analysis is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making.
See Target market and Data analysis
Data collection
Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to answer relevant questions and evaluate outcomes.
See Target market and Data collection
Demographic profile
A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. Target market and demographic profile are market segmentation.
See Target market and Demographic profile
Demography
Demography is the statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration. Target market and Demography are market segmentation.
See Target market and Demography
E. Jerome McCarthy
Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author.
See Target market and E. Jerome McCarthy
Elasticity (economics)
In economics, elasticity measures the responsiveness of one economic variable to a change in another.
See Target market and Elasticity (economics)
European Journal of Marketing
The European Journal of Marketing is a peer-reviewed academic journal covering the field of marketing.
See Target market and European Journal of Marketing
Geography
Geography (from Ancient Greek γεωγραφία; combining 'Earth' and 'write') is the study of the lands, features, inhabitants, and phenomena of Earth.
See Target market and Geography
Market analysis
A market analysis studies the attractiveness and the dynamics of a special market within a special industry.
See Target market and Market analysis
Market research
Market research is an organized effort to gather information about target markets and customers.It involves understanding who they are and what they need.
See Target market and Market research
Market segmentation
In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or consumers) known as segments.
See Target market and Market segmentation
Marketing
Marketing is the act of satisfying and retaining customers.
See Target market and Marketing
Marketing strategy
Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage.
See Target market and Marketing strategy
Mass marketing
Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible.
See Target market and Mass marketing
Micromarketing
Micromarketing was first referred to in the UK marketing press in November 1988 in respect of the application of geodemographics to consumer marketing. Target market and Micromarketing are market segmentation.
See Target market and Micromarketing
Multilevel model
Multilevel models (also known as hierarchical linear models, linear mixed-effect model, mixed models, nested data models, random coefficient, random-effects models, random parameter models, or split-plot designs) are statistical models of parameters that vary at more than one level.
See Target market and Multilevel model
Neil H. Borden
Neil Hopper Borden (1895–1980) was an American academic, who served as a professor of advertising at the Harvard Graduate School of Business Administration.
See Target market and Neil H. Borden
Niche market
A niche market is the subset of the market on which a specific product is focused. Target market and niche market are market segmentation.
See Target market and Niche market
Positioning (marketing)
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. Target market and Positioning (marketing) are market segmentation.
See Target market and Positioning (marketing)
Precision marketing
Precision marketing is a marketing technique that suggests successful marketing is to retain, cross-sell, and upsell existing customers. Target market and Precision marketing are market segmentation.
See Target market and Precision marketing
Pricing
Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan.
Psychographics
Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" The term psychographics is derived from the words “psychological” and “demographics” Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS). Target market and psychographics are market segmentation.
See Target market and Psychographics
Public relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.
See Target market and Public relations
RFM (market research)
RFM is a method used for analyzing customer value and segmenting customers which is commonly used in database marketing and direct marketing.
See Target market and RFM (market research)
Sales promotion
Sales promotion is one of the elements of the promotional mix.
See Target market and Sales promotion
Serviceable available market
Serviceable addressable market (SAM; also served available market) is the part of the total addressable market (TAM) that can actually be reached. Target market and Serviceable available market are market segmentation.
See Target market and Serviceable available market
Socioeconomics
Socioeconomics (also known as social economics) is the social science that studies how economic activity affects and is shaped by social processes.
See Target market and Socioeconomics
Target audience
The target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to the previously intended audience. Target market and target audience are market segmentation.
See Target market and Target audience
Targeted advertising
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. Target market and Targeted advertising are market segmentation.
See Target market and Targeted advertising
Total addressable market
Total addressable market (TAM), also called total available market, is a term that is typically used to reference the revenue opportunity available for a product or service. Target market and total addressable market are market segmentation.
See Target market and Total addressable market
Web tracking
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.
See Target market and Web tracking
References
Also known as Market specialization strategy, Online targeting, Serviceable obtainable market, Target consumer, Target listener, Target marketing, Target markets, Targeting in Online Advertising, Targeting strategy.