Target rating point

Target rating point for calculation purposes is a device attached to the TV set in a few thousand viewers' houses for judging purposes. ^[1]

4 relations: Effective frequency, Gross rating point, Marketing Accountability Standards Board, Reach (advertising).

Effective frequency

In advertising, the effective frequency is the number of times a person must be exposed to an advertising message before a response is made and before exposure is considered wasteful.

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Gross rating point

In advertising, a gross rating point (GRP) is a measure of the size of an advertising campaign by a specific medium or schedule.

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Marketing Accountability Standards Board

The Marketing Accountability Standards Board (MASB), authorized by the Marketing Accountability Foundation,MASB.

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Reach (advertising)

In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period.

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TV rating point, Target Rating Point.

References

[1] https://en.wikipedia.org/wiki/Target_rating_point

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